Boost conversions on product pages

15 Best Practices for Boosting Product Page Conversions

Sales shouldn’t be the only thing you celebrate — product page visits are worth a cheer as well. They indicate that someone is well on the way to becoming a customer. They’re one of the first steps in the right direction. These visits only happen because of a lot of work — engaging marketing campaigns, strategic pricing, and captivating, high-quality product photos. But all of that effort goes to waste…

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How to Sell More Products Across Different Social Media Channels

Despite what some may tell you, social media for business is not dead. While it’s true that it is becoming a lot more difficult for businesses and brands to reach social media users organically today, there’s still a lot of value and potential ROI that can be gained from participating on sites like Facebook, Twitter, and Instagram. In order to succeed in continuing to use social media as a way…

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Ecommerce growth hacks

Growth Hacking for Ecommerce: 20 Tactics You Can Try Next Month

Anyone who’s read a marketing blog in the past few years has come across the buzzword “growth hacking.” Coined in 2010, the term is thrown around to describe a straightforward concept — that every strategy you develop and implement should be centered around driving growth. Traditionally, growth hacking describes how online services and tech startups gain new users. A growth hacking mindset, though, is just as helpful in ecommerce. With…

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The Biggest Ecommerce Trends You Need to Know About

Each year, ecommerce continues to grow at an increasingly impressive pace. According to the Census Bureau of the Department of Commerce, total ecommerce sales in the U.S. soared to a whopping $453.5 billion in 2017, up 16 percent from the previous year. As consumers spend more money than ever buying products online, ecommerce companies continue to look for and invest in new ways to stand out, capture attention, drive conversions, and secure…

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Product Listing on Amazon

Creating a Unique Amazon Product Listing: A Step-by-Step Guide

Consumers at a shopping mall get to know brands through storefronts. After handling inventory, seeing how a shop is designed, and talking to employees, buyers form an impression of the business and decide whether they want to make a purchase. As an Amazon seller, your product listing is your storefront. Like a window display attracting shoppers, your listing title and image on a search results page get buyers to click.…

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How a Passion for Improving Lives Abroad Helped One Couple Build a Thriving Wholesale Fair Trade Ecommerce Business

In the year 2000, Kevin Ward and Renice Jones weren’t yet living in the sleepy Florida beach town that they would one day call home. They weren’t yet stewing over whether to rent or buy the 10,000 ft of warehouse space they needed to fulfill a growing demand for the fair trade handicraft products they were selling online. They hadn’t yet formed the ecommerce business that would one day produce millions…

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Setup amazon ppc

How to Set Up Amazon PPC: A 2018 Guide

As an Amazon buyer, you’re flooded with product choices. You visit the marketplace looking for a spatula, and a quick search gives you thousands of kitchen tool options — short, long, plastic, colorful. In this sea of merchandise, Amazon sellers have to find a way to make their products stand out if they want to win sales. One of the easiest ways to highlight your items is Amazon PPC. Amazon…

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How to Create Winning Videos for Your Ecommerce Brand

As the internet becomes more saturated and more competitive day after day, ecommerce brands continue to look for more ways to cut through the noise and penetrate into the hearts and minds of their ideal customers. In recent years, video has become one of the more popular tactics that ecommerce brands are testing in order to boost brand awareness, capture the interest of more prospective customers, and drive more sales.…

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multichannel cash flow

Improve Your Cash Flow With Inventory Management

Growing an online business is incredibly difficult without healthy cash flow. If customers / sales channels are slow to pay, a seller can’t pay their suppliers and employees. Without paying suppliers and employees, there’s no inventory and no people to operate the business. A business should always be striving for positive operational cash flow. With greater inflows than outflows, a company has extra resources to grow and expand. The key…

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The Little Guide to Customer Service for Ecommerce: How to Win in Every Channel

In ecommerce, you live and die by what your customers and prospective customers believe to be true about you. The perceptions they have about your company and the experiences they have with your products and your team is everything. A series of consistently bad customer experiences can put your company on a downward spiral that most business owners find incredibly difficult to escape from. A parade of consistently positive and…

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