How to Optimize Your Amazon Product Listings

In April of 2018, the world learned for the first time how many Prime users Amazon actually has. The number was staggering: Over 100 million global users. Amazon continues to expand their reach by offering Prime and Prime Now services to new countries around the world each year—like Mexico, Singapore, the Netherlands, and Luxembourg. Unsurprisingly, this steady growth has created huge opportunities and interests among small business owners and aspiring ecommerce…

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The Advanced Guide to Email Marketing for Ecommerce

To grow your ecommerce business in 2018, you have to be willing to invest in email marketing. As industries become more saturated and competition heats up, you have to work harder and harder to establish and nurture real relationships with your leads and customers. Email is one of the most powerful channels you can leverage when it comes to communicating with and persuading the people who are ultimately going to…

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Ecommerce TOFU Content

Writing TOFU Content that Ranks for Ecommerce

This is a guest post from Matt Sornson, head of growth marketing at Clearbit. For ecommerce sellers, content is a way to build relationships with potential customers. Online merchants can’t shake the hands of leads and win them over in-person. Content is an alternative way to nurture those leads and draw them into the sales funnel. The outdoor retailer REI features a helpful mountain bike explainer post. [Source] For leads at…

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5 Common Multi-Channel Challenges and How to Overcome Them

Every ecommerce business owner wants to see their business grow and profits increase, but no one likes experiencing the growing pains that so often go hand-in-hand with scaling operations. In ecommerce, investing in multi-channel can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of. To succeed in multi-channel, you have…

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referral programs for ecommerce stores

7 Strategies for a High-Growth Ecommerce Referral Program

There’s no better advocate for your company than a satisfied customer. That’s why referral programs work. When existing customers refer their friends and colleagues, they’re telling them how valuable your service truly is. As new customers come in, people will stick around longer, and your business will grow and become more successful. Referred customers have 16 percent higher LTV and 18 percent less churn than those acquired by other methods—and…

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How to Make Your Emails More Relevant and Effective

As an email marketer, it’s your job to recognize and pay attention to the needs of your subscribers. When someone signs up for your email list, it’s because they expect to get something worthwhile in return from you. To succeed in email marketing, you have to live up to the promises you make to your subscribers. Crafting the right email for your subscribers is very important. Without a solid strategy…

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increase conversion with better checkout designs

How to Drive Users to Checkout With Design

Driving conversions falls at the intersection of development, design, and marketing. This convergence is tricky. Picture this: You work hard to make the interface of your e-commerce site slick and responsive and to simplify the buying process. But for reasons outside your control, after lots of activity, the only thing you hear from some of your customers is crickets. But you can win them back! Anything from sending customer surveys…

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Product Descriptions on Amazon

How to Write an Amazon Product Description that Ranks High in Search

With over 500 million products in stock, Amazon is the largest online retailer in the world. As a result, sellers have to compete against each other to get their products in front of as many people as possible. One of the best ways to do this is to rank high in Amazon’s search results. Use strategic SEO basics — like keyword research — to give your Amazon product descriptions a…

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tools for ecommerce

58 Must-Have Tools For Scaling Your Ecommerce Business

In ecommerce, sustainability and growth are impossible unless you’re willing to invest resources into tools that can help you scale your business. When you first launched your business, you might have been able to keep all the plates spinning yourself but, if you want to scale, you need to get out of a fulfillment frame of mind and focus instead on optimization and growth. That’s where tools come into play.…

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Why Building Community Matters in Ecommerce (and How to Get Started)

Your products don’t sell themselves. As an ecommerce owner, it’s up to you to develop and launch marketing strategies that help your target audience better understand what problem you’re addressing, what solutions you’re offering, and why it should matter to them. The problem is, the proven digital marketing strategies that you and other ecommerce business owners have been using for the past few years to boost brand awareness, traffic, and…

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