Inventory Management for Ecommerce Quick Guide

The Quick Guide to Inventory Management for Ecommerce

To build a sustainable, profitable, scalable ecommerce business in 2018, you need to understand the ins and outs of managing inventory. Poor inventory management can be a complex challenge to overcome for any ecommerce entrepreneur, no matter your expertise, the size of your business, the types of products you sell, or the audience you serve. As you wrap up the holiday shopping season, or as you work through plans for…

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How Does Amazon Make Money? [INFOGRAPHIC]

Amazon makes a lot of money. But how? Do they make their money on books, or on merchant sales, or on TV shows? Where does the money come from, and what does the breakdown look like? We dig into Amazon and answer all of these questions for you. Love this infographic? Share it on your site or in a blog post (just copy and paste the text below): Just The…

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How to Find, Reach Out To, and Work With Influencers (Without Breaking the Bank)

If there’s one golden rule of marketing, this is it: It doesn’t matter how cool or revolutionary your product, service, or company is. If you’re tooting your own horn and talking about how amazing your stuff is, that’s just… not very compelling. If you have influential people within the industry saying all these nice things about your product, on the other hand? That’s a different story altogether. When it comes…

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10 Ways To Market Your Ecommerce Site

There’s a well-known moral exemplified in the tortoise and the hare fable – “slow and steady wins the race.” The same is true in ecommerce marketing. Customers aren’t always easy to engage — the average cart abandonment rate is 69.2%. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even…

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How (and Why) to Balance Work and Life While Growing Your Ecommerce Business

If you’re like most ecommerce entrepreneurs, you’ve had a busy last few weeks of work. The holiday shopping season is in full swing, Cyber Monday came and went, and you only have a few more weeks to keep pushing sales through until the end of the year. For many, it’s an extremely profitable time of year, but also a time of year that puts a lot of added stress and…

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We Analyzed 1,160 Ecommerce Sellers and Here’s What We Found

55% of buyers go straight to Amazon when they shop online. Is selling on the most popular marketplace the key to maximum profits? Not quite. Mega marketplaces, like Amazon, may offer high visibility, but other online selling platforms offer equally important advantages. A smaller marketplace, like Walmart, has less competition, making it an easier space for sellers to attract buyers. Individual web stores empower sellers to control their brand and…

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9 Simple Tips for Boosting Sales on Amazon

As we quickly approach Cyber Monday and the rest of the holiday shopping season, many ecommerce retailers are focused on developing and implementing strategies that will help them boost sales on what has arguably become the most popular and most well-trusted online shopping store in the United States: Amazon. The numbers don’t lie: when people want to shop online, they turn to Amazon first. In 2015, BloomReach found that 44% of…

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Sell Smarter on your Online Store: The Metrics You Need to be Tracking with Google Analytics

Merchants on online marketplaces need to stick to each platform’s rules to be successful. An Amazon seller can’t win the Buy Box without matching the site’s algorithms. Products on eBay rank higher in search results if they come with free shipping. Online store owners have more influence over their customer acquisition and engagement since they control everything about their shop. They have no marketplace rules to abide by, so they…

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The Power of Trusting Your Gut: How One Ecommerce Entrepreneur Rebuilt a Failing Business, One Product and Customer at a Time

Carter Seibels was getting bored. In the early days of her career as a jewelry maker, she fed off of the creativity and energy that went into every item she made and sold to her customers. She had a knack for creating unique and memorable handmade jewelry that literally stopped passersby in their tracks, and she was passionate about quality and attention to detail. But as she sat in the…

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sell smarter on ebay

Sell Smarter on eBay: The Metrics You Need to Be Tracking

eBay merchants offer everything from lightbulbs to vintage war posters on the marketplace. The platform’s niche products, like used items or one-of-a-kind collectibles, typically have fewer competitors than mainstream goods. eBay merchants offering these specialized goods are in smaller markets, so they have less information and examples to inform their own strategies for selling more and attracting customers. Improving their growth tactics instead boils down to analyzing and gaining insights…

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