How We Built A Six-Figure Affiliate Marketing Business [Case Study]

Using affiliate marketing to grow your ecommerce sales is a solid strategy, and something that Mike Ugino recently wrote about. But I want to take you behind the scenes of our own affiliate business so you can start to piece together how this all works. My wife Kayla and I built a six-figure affiliate marketing business in under two years. To give you an idea of what that looks like,…

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Inventory Management for Ecommerce Quick Guide

The Quick Guide to Inventory Management for Ecommerce

To build a sustainable, profitable, scalable ecommerce business this year, you need to understand the ins and outs of managing inventory. Poor inventory management can be a complex challenge to overcome for any ecommerce entrepreneur no matter your expertise, the size of your business, the types of products you sell, or the audience you serve. As the year progresses and you work through plans for launching a new ecommerce business,…

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Competitor insights for ecommerce

8 Low-Key Ways Ecommerce Brands are Using Competitor Insights to Spy on You

If you’ve every watched a sports movie, then you’re familiar with the scene where the underdog team watches video of the competition and freaks out a little because of how good they are. A seasoned coach might point out vulnerabilities in the competition, but by the end of the movie, the underdog team defeats the reigning champs and comes out on top. There’s a reason scenes like these play out…

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Email sequences for ecommerce

How to Set up an Email Sequence to Move Customers Through Your Sales Funnel

Have you been in a situation where you’re scoring lots of new leads and growing your email list like crazy? It’s an amazing feeling, but were you shocked when these leads didn’t turn into more sales — especially after you sent all of those promotional emails? Even though people love to get emails from brands they’re interested in, a handful of emails sent sporadically over the course of a few…

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ecommerce abandoned cart emails

Abandoned Cart Email Best Practices to Win Back Shoppers

Ecommerce is growing at breakneck speed as the online shopping experience becomes more seamless. With a few taps on a mobile device, shoppers can browse and buy just about anything. However, one aspect of ecommerce that lots of sellers still struggle with is the dreaded abandoned cart. Somehow, no matter how well your store’s set up to guide shoppers to buy, abandoned carts are simply unavoidable. Estimates put abandoned cart…

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How to Start an Ecommerce Affiliate Program to Increase Sales

As a retailer, chances are you have a diverse audience. That’s why you tweak your advertising copy and content to cater to lots of people across different segments. However, as hard as you try to reach the majority of your audience, there are still those who don’t encounter your ads. Perhaps they aren’t actively looking for products like yours, or they’ve never been to your website, so they don’t see…

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upsell ecommerce customers

9 Ideas for How to Upsell Your Customers and Increase Sales

As an e-commerce seller, you’re in business to grow your customer base and increase sales. To do this, you have to reach as many people as possible by way of advertising, promotions, and offers. These are all effective ways to grow your business but another worthwhile option is figuring out how to upsell your customers. Upselling is a sales strategy used to convince customers to buy more products — usually…

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Shopify Sales Tax

Everything You Need to Know About Shopify Sales Tax in 2019

From home decor products to independent clothing brands, Shopify is home to over 500,000 businesses. For many sellers, features like fraud analysis and abandoned cart recovery are game-changers because they simplify ecommerce and make it easy for sellers to focus on other parts of their business. In particular, the report feature — specifically the Shopify sales tax report — is a time-saver, but it highlights an interesting issue all ecommerce…

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ecommerce marketplace decisions for selling

How to Decide Which Online Sales Channel to Sell Your Products On

Whether you want to sell handcrafted soaps or the latest tech gadgets online, there’s no shortage of sales channels to choose from. From Amazon to WooCommerce, each ecommmerce platform comes with its own set of unique features to help you manage your business well. There’s only one problem: Some online sales channels offer design templates and fulfillment outsourcing while others offer product auctions and multiple pricing options. When you’re looking…

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mobile ecommerce trends

6 Mobile Ecommerce Trends to Drive Sales

The main challenge for any ecommerce business is standing-out and reaching customers, which can be incredibly difficult among the competition. All the more difficult, too, considering all the ways in which the ecommerce customer base is changing. Standing out in ecommerce now involves recognizing that, nowadays, buyers are more multi-faceted than ever – they care about social values that their favorite brands do (or don’t) espouse. Marketplaces are making lives…

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