overworked ecommerce

Ecommerce burnout: are you at risk?

Starting an ecommerce business is a popular dream these days, and for good reason.  With all the tools and support out there to help budding entrepreneurs, all you really need to get started is a good idea and enough spare time to get things rolling. Before you know it, you’ll have a sales platform up and running, and will be watching your figures climb. But beyond these early days, there comes a…

Read more Leave a comment

amazon social media

How to Successfully Drive Traffic to Amazon with Social Media Advertising

As Amazon has grown as an eCommerce platform so have the complexities of being an Amazon Seller. The days of simple SEO optimization is no longer enough to keep with the massive number of sellers – and that number is growing every day. Marketing techniques previously reserved for large marketing firms and name-brands are now impressively being implemented by individual sellers. One area that has become increasing popular with sellers…

Read more Leave a comment

Designing a Better Marketplace Listing Tool

At Sellbrite, we’re fortunate to work with amazing sellers of all different shapes and sizes. From startup and brick-to-click to hyper growth phase to established leading brands, we have been fortunate to gain experience and perspective from an extremely wide variety of modern retail businesses. If there is one thing that has been consistently true, it’s that online sellers are a unique, diverse bunch. Following suit, their specific needs to…

Read more Leave a comment

ecommerce rep

What’s Bringing Your Ecommerce Reputation Down And How To Fix It

The average conversion rate of an eCommerce store varies between 2% to 4% depending on the source of traffic, user’s device and your industry. The conversion rate is likely to be lower on a mobile device like smartphone and higher on desktops. According to a whitepaper published by ComScore, there are a handful of reasons why customers do not convert well on smartphones. Over one-fifths of consumers have security concerns when…

Read more Leave a comment

Accessibility in emails

How to Widen Up your Customer Base by Creating Accessible Emails

Email marketing is one of the most preferred channels for delighting and retaining customers at almost every stage of the buyer’s journey from Convert to Close to Delight. Moreover, email is the only push-based marketing channel where all you need is the email address of the subscriber and you can start building a long-lasting relationship with them. Yet you are missing out There is a good chance that your email…

Read more Leave a comment

In Focus: eBay’s Product-Based Shopping Experience

As you may have read in their Spring, Summer and Fall Seller Updates this year, eBay is transforming their shopping experience to be product-based, where all listings for the same product are grouped together much like they are on other competing marketplaces. The sheer number of products listed on eBay has grown so large that, until now, search results have overwhelmed buyers. Digging though dozens or even hundreds of listings…

Read more Leave a comment

Reduce shipping costs for ecommerce

6 Strategies for Reducing Your Ecommerce Store’s Shipping Costs

The one thing that every ecommerce business has in common — regardless of size, niche and experience — is shipping. Whether you sell food, fashion accessories or tech gadgets, you’re always going to have to ship something to your customers. But shipping isn’t cheap and at times it isn’t even fast. At least not for small businesses. Large brands like Walmart can offer free shipping and programs like Amazon Prime…

Read more Leave a comment

How to Build Trust with Online Shoppers: An Actionable Guide

If you want to succeed in the increasingly competitive world of ecommerce, you have to work hard to build trust with your target audience. In ecommerce, trust is not something you can build once and secure forever. Building trust requires constant attention and effort. It’s not easy and it takes a lot of work, but if you can do it, the rewards can be big. When people trust you, they…

Read more Leave a comment

influencer marketing vs affiliates

The Difference Between Influencer and Affiliate Marketing: What You Need to Know

When it comes to digital marketing we hear a lot about influencer marketing. With billions of users logging onto popular social media platforms every day, you have an unprecedented opportunity to get in front of a larger segment of your target audience than ever before. But what about affiliate marketing? It’s been around for a long time but is not nearly as widely discussed as influencer marketing. Is it still…

Read more Leave a comment

ecommerce celebrity stores

The Top Celebrity-Owned Ecommerce Companies and What You Can Learn From Them

Kylie Jenner. Kate Hudson. Michelle Phan. When a celebrity—of screen, stage, or YouTube—makes it big in business, it’s easy to write them off as fortunate. The truth is, though, that many of the biggest celebrity-founded ecommerce companies have a lot more going on behind the scenes than you might expect. In many cases, they’re inventive, ingenious, and legitimately compelling businesses—using tactics that can set any kind of business apart, not…

Read more Leave a comment