How to Promote Your Products: An Actionable Guide

Every experienced ecommerce entrepreneur knows that success doesn’t happen simply as a result of creating a product for people to buy. That’s only half the battle. In ecommerce, your job isn’t done and your success isn’t guaranteed just because you’ve figured out manufacturing, you’ve created your branding, and you’ve launched your store. There’s more work to be done—a lot more. Building a successful ecommerce business doesn’t happen when you create…

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ebay listing tips and tricks

10 Steps to Create a Top-Selling eBay Listing

When eBay first launched, your success as a seller depended on what items you were selling. Buyers came to eBay to find unique products—collectibles, antiques, used goods—so sales depended on how your item selection fit with demand on eBay. The marketplace still has unique products, but its product categories have become more saturated. With more merchants selling the same items, sellers have to carefully create their listings to stand out…

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ecommerce content marketing process

Build an Ecommerce Content Marketing Process That’s Results-Focused

This is a guest post from the team at Airtable. Read more on the Airtable blog! Ecommerce content marketing often feels more artistic than results-driven. From blog posts to videos, this content is created to showcase a brand’s aesthetic and the lifestyle around a product. By presenting an amplified brand image, the content is meant to get customers excited about products and drive them to make purchases. The online grocery…

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subscription box tips and tricks

12 Ecommerce Tips to Learn From Subscription Box Services

Five years ago, the subscription model still seemed niche and unfamiliar to most consumers. A decade ago, subscription boxes like Birchbox didn’t exist. Now, almost every type of product is offered through a subscription box. From 2014 to 2017, subscription box sales grew 800%. For the top subscription boxes, greater sales boil down to solid e-commerce practices. Unique branding, curated customer experiences and more features have attracted consumers and driven…

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fba fees for amazon

Are Amazon FBA Fees Worth The Cost?

If you’re an Amazon seller, it’s likely you’ve considered using Fulfilled By Amazon (FBA). But does it deliver better ROI, will it drive up your costs, and is it a fit for your business? This guide should clear the question up. To start out, let’s look at what Amazon’s fees for FBA actually are and how their fee schedule is set up. How does Amazon’s fee schedule work? There are…

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How to Use Brand Storytelling to Boost Awareness and Drive More Sales

The best marketers in ecommerce today are the ones who have mastered the art of storytelling. As ecommerce becomes more and more competitive, businesses have to work harder to gain the attention and loyalty of online consumers. The marketing and advertising campaigns that used to work ten, five, and even two years ago aren’t as relevant or effective today. In 2018, people buy from companies that they feel understand them,…

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how to promote amazon listings

9 Ways to Promote Your Amazon Listings and Sell More Products

Amazon’s marketplace is just as lucrative as it is crowded. To profit as a seller, you have to stand out against over two million merchants. But if you do grab buyers’ attention, you’re bound to make sales since so many shoppers flock to Amazon. The average conversion rate in the marketplace is roughly 15%, roughly three to five times that of other e-commerce sites. The key to reaching Amazon shoppers…

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The Quick Guide to Ecommerce Website Design

If you want to create a successful ecommerce business in 2018, you have to be willing to compete with other business owners like yourself. We live in an exciting time period—it’s never been easier to create and launch an ecommerce brand than it is today. As more people leave their traditional 9-5 jobs to create and grow ecommerce businesses, it’s up to you to do what you can to make…

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What ebay sellers should know

eBay 2018 Updates: Everything Sellers Need to Know

Starting as an auction site for small vendors with collectibles, eBay is now a marketplace with every type of product, merchants of all sizes, and multiple purchasing options. The platform has sustained itself by constantly meeting buyers’ needs. Rather than staying static, eBay introduces new marketplace features constantly to satisfy ever-changing shopper expectations. These changes affect how you conduct your business as an eBay seller and, in turn, influence your…

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7 Things from Brick-And-Mortar Stores You Should Use in Your Online Store

More and more people prefer shopping online rather than in stores in their towns, but that definitely doesn’t mean online shop owners can’t learn a thing or two from their brick-and-mortar companions. Here are just seven things that you can take from malls, shopping centers, and local mom-and-pop shops to use in your online storefront from immense success. 1. Control Your Product Range It can be tempting to offer everything…

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