Amazon ecommerce lessons

6 Ecommerce Lessons for Why Amazon is so Successful

Amazon has come a long way from its humble beginnings as an online bookseller. Since its launch in 1994, Amazon has grown to become an ecommerce behemoth. These days, it’s one of the first places shoppers turn to buy anything from cleaning products to the latest tech gadgets. And with over 564 million products sold in the U.S. alone, Amazon is the uncontested ecommerce leader and continues to grow and…

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Etsy and Instagram

How to Drive Traffic to your Etsy Shop using Instagram

Etsy is by far the best ecommerce platform for creative entrepreneurs, and for good reason: it’s a fantastic site that allows craftsmen and artists to connect to their market and sell their artisanal works and handmade goods with a couple of clicks of their mouse. Those with an Etsy account also gain access to a number of great management, analytic, and advertising tools. These tools arm you with an absolutely fantastic…

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selling on walmart startup guide

Want to Get Started on Walmart? Go From 0-800 Orders With Fast Shipping

Walmart is a great marketplace to be on. For shoppers, Walmart provides a trusted and recognizable brand name, item variety, quality, fast and free shipping, and convenient shopping experience. For sellers, the Walmart Marketplace provides access to 110 million unique visitors per month for minimal costs. Walmart has no monthly account fees, low referral fees, and a simple cost structure. It also has a smaller seller base than marketplaces like Amazon,…

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5 Reasons to Create an Affiliate Marketing Program

5 Reasons to Create an Affiliate Marketing Program for Your Ecommerce Site Do you know the most cost-effective way to generate a steady stream of new customers? If your answer is “no”, you’re not alone. Hundreds (if not, thousands) of business strategies exist–each one having their own advantages, disadvantages and expected return. A model that might make its way onto your “to try” list is affiliate marketing. After all, it’s…

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Social proof for ecommerce

Trust Me: 3 Types of Social Proof that Drive Customers to Buy

Customers are social beings that are heavily influenced through their friends, family and the testimony of others. The three main types of social proof that will drive customers to purchase a product or service include reviews and testimonials, referrals, and other customers also viewed suggestions. “What is social proof? Put simply, it’s the positive influence created when someone finds out that others are doing something. It’s also known as informational…

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2018 Year in Review: Journey of a SaaS Business

Happy Holidays! It’s my favorite time of year. Not just for all of the food, drink, parties, presents, and family, though those things are all wonderful. It’s the time of year where you can look back at what you’ve gained, lost, and most importantly, learned. I’m excited to write this because we’ve gained and learned so much this year. We lost a little bit as well, and the year on…

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ecommerce video conversion rate

How Video Helps Increase Ecommerce Conversion Rates

A year ago, you launched a website, complete with a store, numerous product pages, and even a blog. Over time, you saw your site sessions increase, you saw growth in your social media following, and you received positive feedback from customers happy with their purchases. But, even so, your sales are somehow flat. Sure, you’re happy to make any sale, but in order to remain competitive and stay afloat, you…

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ecommerce competitive strategies

3 Ways Ecommerce Companies Can Stay Competitive for Extreme Growth

There’s a reason boxers have weight divisions when it comes to fighting. It would be unfair to pitch a featherweight against a heavyweight. Simply put, the competition just wouldn’t be competitive. If one side has a huge advantage over the other, it’s not a fair fight and would end in mismatches. Unfortunately for e-Commerce, the same doesn’t hold true. When it comes to your competitors, you’re pitched against them all,…

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backlinks for ecommerce sites

17 Ways You Never Knew You Could Build Backlinks to Your Ecommerce Store

Ecommerce SEO sucks. Building backlinks, particularly. You’re competing against the big guys, like Amazon and eBay, and everyone knows and trusts them. Furthermore, how often do you see pages linking to ecommerce brands? You’d probably see more quick wins by throwing a little more cash at a Facebook Ads campaign. Plus, as a brand manager, you’ve probably got better things to spend your time on. Other forms of marketing, product…

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youtube marketing for ecommerce

YouTube Marketing: 5 Proven Strategies to Generate More Sales for Your E-Commerce Business

Looking to find new customers for your e-commerce store? Your ticket to success might be in a medium you haven’t tried yet—YouTube. YouTube may sound intimidating. Don’t videos take a long time to create? Don’t you need expensive equipment? What if you’re not good on camera? But today, you’ll learn exactly how to create a YouTube marketing campaign that works. If you haven’t experimented with video yet, it’s time. YouTube…

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