influencer marketing vs affiliates

The Difference Between Influencer and Affiliate Marketing: What You Need to Know

When it comes to digital marketing we hear a lot about influencer marketing. With billions of users logging onto popular social media platforms every day, you have an unprecedented opportunity to get in front of a larger segment of your target audience than ever before. But what about affiliate marketing? It’s been around for a long time but is not nearly as widely discussed as influencer marketing. Is it still…

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ecommerce celebrity stores

The Top Celebrity-Owned Ecommerce Companies and What You Can Learn From Them

Kylie Jenner. Kate Hudson. Michelle Phan. When a celebrity—of screen, stage, or YouTube—makes it big in business, it’s easy to write them off as fortunate. The truth is, though, that many of the biggest celebrity-founded ecommerce companies have a lot more going on behind the scenes than you might expect. In many cases, they’re inventive, ingenious, and legitimately compelling businesses—using tactics that can set any kind of business apart, not…

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How to Build a Community Around Your Ecommerce Business

The best and most profitable ecommerce brands in operation today know this to be true: it’s not about getting the sale—it’s about serving the customer. It’s not about growth hacks, advertising optimization tactics, or pricing strategies. Those things still matter, but at the end of the day, it’s not what brings success in ecommerce. Instead, success comes from building relationships with people. It comes when you’re able to answer questions,…

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positive amazon feedback

How to Get More Positive Feedback on Amazon

There are few things as crucial to your Amazon business as your Seller Feedback rating. Buyers use this rating to judge you against other sellers. If the rating is neutral or low, there’s a good chance shoppers won’t trust your business and make a purchase. Beyond building buyer trust, your Seller Feedback rating is considered by Amazon’s algorithms to measure your performance—and whether your products should be more or less…

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Content Hubs & Landing Pages: Why You Need Them For Your Ecommerce Website

To build and maintain a successful ecommerce business in 2018, you need to do more than create products and launch an online store. To succeed, you need to invest in marketing strategies that boost traffic, fuel list growth, nurture potential customers, and drive sales. Not surprisingly, there a lot of marketing tactics you could and should focus on when working to grow your online store and sell more products, but…

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Adwords for Ecommerce

A Guide to Using Google Ads for Ecommerce

Successfully selling your products and services relies on your ability to get in front of as many people as possible. Just like traditional brick-and-mortar stores, people find your products as they browse, but with ecommerce your reach goes far beyond your physical location. Instead of waiting for people to find you, digital advertising proactively gets you in front of leads. With native ads, content discovery networks like Taboola and Outbrain…

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How (and Why) to Develop a Winning Customer Experience Strategy for Your Business

Now more than ever before, the happiness of your past, current, and future customers matters. For your ecommerce brand to succeed, sustain, and grow over time, you have to make customer service, customer support, and customer experience a priority. Here are some reasons why, as shared by Help Scout: Americans tell an average of 15 people about a poor service experience, versus the 11 people they’ll tell about a good…

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ecommerce facebook retargeting

How to Use Facebook Retargeting to Drive Ecommerce Sales

Not every customer who lands on your site will end up buying something. They search, they land on your site, they look around, and they leave. It happens. That used to be the end of the story — but Facebook retargeting has flipped the script. Facebook retargeting ads have changed advertising because now you can advertise to people who’ve spent time on your site but didn’t buy anything before leaving.…

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Walmart Free 2-Day Shipping

Why Sellers Should Rejoice For Walmart Free 2-Day Shipping

There is a massive opportunity for sellers right now, and it’s one that very few know, or are even talking about, yet… Walmart fast shipping tags. This post will take a look at what the Walmart Free 2-Day Shipping program offers sellers (on a currently limited basis), what sellers need to know about the program, and most importantly… how to take advantage. Walmart is not backing down from competition in…

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Web design for ecommerce

50 Best Ecommerce Website Designs to Learn From

Just like any brick-and-mortar shop, your e-commerce site needs to be carefully curated to attract buyers. It’s not just a matter of sleek graphics and motion effects. Your design needs to employ UX principles that create a seamless shopping experience, so there’s no resistance towards reaching the final checkout. Besides reducing friction, the site should reflect your brand’s value through a clear, intentional style. Having a professional, unified “look” gives…

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