ecommerce marketplace decisions for selling

How to Decide Which Online Sales Channel to Sell Your Products On

Whether you want to sell handcrafted soaps or the latest tech gadgets online, there’s no shortage of sales channels to choose from. From Amazon to WooCommerce, each ecommmerce platform comes with its own set of unique features to help you manage your business well. There’s only one problem: Some online sales channels offer design templates and fulfillment outsourcing while others offer product auctions and multiple pricing options. When you’re looking…

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mobile ecommerce trends

6 Mobile Ecommerce Trends to Drive Sales

The main challenge for any ecommerce business is standing-out and reaching customers, which can be incredibly difficult among the competition. All the more difficult, too, considering all the ways in which the ecommerce customer base is changing. Standing out in ecommerce now involves recognizing that, nowadays, buyers are more multi-faceted than ever – they care about social values that their favorite brands do (or don’t) espouse. Marketplaces are making lives…

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How to Drive More Repeat Purchases Than Ever Before

Ecommerce business owners are always working hard to develop new strategies that will help them ignite and boost sales each quarter. In the ecommerce world, a big part of driving sales and revenue each month has to involve targeting new customers and convincing them to buy for the very first time. But ecommerce businesses can’t survive in the long run based on purchases from new customers alone. To succeed in…

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Instagram Stories Ads for Ecommerce

How to Use Instagram Stories Ads to Attract New Customers

Like a lot of platforms that have been around for a while, Instagram has evolved from its humble beginnings as a photo-sharing platform to become a thriving ecommerce referral tool. There are 25 million brand profiles currently on Instagram that share new products, offer discounts, promote upcoming events, and simplify the shopping experience. This approach seems to be working because 60% of users turn to Instagram to make their purchase…

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Pinterest for Ecommerce

5 Ways to Use Pinterest to Grow Your Ecommerce Business

When Pinterest first launched back in 2010, it was the go-to place for women to browse and pin the latest fashion, decor, and meal planning trends. Although it has fewer users than other social media platforms, Pinterest is emerging as a leader for ecommerce. For example, it’s the second largest source of social media traffic to Shopify stores. As the platform’s grown and evolved, so too has its features and…

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mobile commerce issues

Common Pitfalls of Mobile Commerce and How to Solve Them

As of 2017, mobile commerce sales in the United States reached $156 billion. By 2021, this figure is expected to skyrocket to more than $420 billion. However, during the third quarter of 2018, the conversion rate of online shoppers using a smartphone was 1.56 percent, in comparison to the conversion rate for shoppers on a laptop or PC hovering close to 4 percent. Whether your own website’s analytical data is in…

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impulse buying online

6 Ways to Increase Impulse Buying Online

Brick-and-mortar stores might be less appealing than online shopping these days, but there’s one thing they excel at: encouraging impulse buying. The longer people stand at checkouts lined by magazines, drinks, and snacks, the more tempted they are to buy something. In fact, U.S. consumers spend up to $5,400 on impulse buys every year. As lucrative as impulse buying is, it doesn’t quite translate the same way for ecommerce. With…

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email marketing segmentation

How to Use Email Marketing Segmentation to Grow Your Business

If you asked customers what’s the one thing they want more of from retailers, they’d say personalized customer experiences. Customers don’t want to be seen as nameless faces in a sea of people; they want to be treated as individuals. Ken Morris, Principal at Boston Retail Partners, explains personalization this way, “Effective customer engagement requires retailers to offer a personalized, relevant, compelling and consistent experience across channels.” He continues, “In…

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Instagram Live for Ecommerce

11 Tips To Grow Your Ecommerce Sales With Instagram Live

If you’re an ecommerce marketer or entrepreneur and you want to get more traffic and sales from Instagram, you’re in the right place. Ecommerce companies are constantly asking themselves… How do I use Instagram for business? And the answer right now, undoubtedly, is Instagram Live. It’s one of the most undersaturated features of Instagram and therefore has the largest organic reach. Your success is measured by the engagement that your…

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Finance a small business

Fund, Bootstrap, or Finance: How to Finance A Small Business

Deciding to start a business is the easy part. Figuring out how to raise capital, not so much. From building a website to buying inventory, business costs add up quickly. That’s why 40% of business owners turn to small business loans to finance their stores — to the tune of $600 billion in 2017. Here’s the thing, though. You, like many other sellers, might not want to go this route…

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