ecommerce welcome email sequence

How to Build An Effective Email Welcome Sequence For Your Ecommerce Brand

For business owner and email marketers, establishing a vibrant and effective Welcome Series is an essential first step in attracting and keeping customers. You never get a second chance to make a first impression, after all, and having an engaging welcome email series is the best way to show potential customers what your company is all about. Remember, your welcome email series is the first real interaction you have with…

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Are Marketplaces Worth The Cost?

I was chatting with a colleague the other day, and he asked me an interesting question: “Do sellers ever complain about the fees required to sell on a marketplace?” It’s a question with lots of angles, but I knew my answer almost immediately. The answer is… yes, but really no. Fact: marketplace selling is hard. There are lots of things about which sellers can, and do, legitimately complain. They’re treated…

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ecommerce side business

How to Run a Successful Ecommerce Business On the Side

Back in 2010, when they launched, FringeSport was a little known CrossFit and home-gym equipment retailer. In fact, founder Peter Keller worked full time as he built up his business. In 2011, the company made $100,000 in sales. In 2012, Peter left his full-time job to focus on his business. That year FringeSport made just over $1 million in revenue and continues to grow: Current revenue sits at $4.4 million.…

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International Shipping

How to Prepare Your Online Store for International Shipping

It’s a big decision to step across the borders and overseas to offer international shipping in your store. However, you can turn that fear and anxiety into plenty of revenue if you prep smart. This article will help you prepare and what to look out for when embarking on this big business journey. We’ll be looking at a way to create the start of a plan for international sales and…

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overworked ecommerce

Ecommerce burnout: are you at risk?

Starting an ecommerce business is a popular dream these days, and for good reason.  With all the tools and support out there to help budding entrepreneurs, all you really need to get started is a good idea and enough spare time to get things rolling. Before you know it, you’ll have a sales platform up and running, and will be watching your figures climb. But beyond these early days, there comes a…

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amazon social media

How to Successfully Drive Traffic to Amazon with Social Media Advertising

As Amazon has grown as an eCommerce platform so have the complexities of being an Amazon Seller. The days of simple SEO optimization is no longer enough to keep with the massive number of sellers – and that number is growing every day. Marketing techniques previously reserved for large marketing firms and name-brands are now impressively being implemented by individual sellers. One area that has become increasing popular with sellers…

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Designing a Better Marketplace Listing Tool

At Sellbrite, we’re fortunate to work with amazing sellers of all different shapes and sizes. From startup and brick-to-click to hyper growth phase to established leading brands, we have been fortunate to gain experience and perspective from an extremely wide variety of modern retail businesses. If there is one thing that has been consistently true, it’s that online sellers are a unique, diverse bunch. Following suit, their specific needs to…

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ecommerce rep

What’s Bringing Your Ecommerce Reputation Down And How To Fix It

The average conversion rate of an eCommerce store varies between 2% to 4% depending on the source of traffic, user’s device and your industry. The conversion rate is likely to be lower on a mobile device like smartphone and higher on desktops. According to a whitepaper published by ComScore, there are a handful of reasons why customers do not convert well on smartphones. Over one-fifths of consumers have security concerns when…

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Accessibility in emails

How to Widen Up your Customer Base by Creating Accessible Emails

Email marketing is one of the most preferred channels for delighting and retaining customers at almost every stage of the buyer’s journey from Convert to Close to Delight. Moreover, email is the only push-based marketing channel where all you need is the email address of the subscriber and you can start building a long-lasting relationship with them. Yet you are missing out There is a good chance that your email…

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In Focus: eBay’s Product-Based Shopping Experience

As you may have read in their Spring, Summer and Fall Seller Updates this year, eBay is transforming their shopping experience to be product-based, where all listings for the same product are grouped together much like they are on other competing marketplaces. The sheer number of products listed on eBay has grown so large that, until now, search results have overwhelmed buyers. Digging though dozens or even hundreds of listings…

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