brick and mortar online shopping

How To Recreate the Experience of Brick and Mortar for Online Shopping

Online shopping has become the place people head to when they want to buy anything from food to furniture to cars. It’s fast, convenient, and often times less expensive than shopping in-store. Even though brick-and-mortar shopping sometimes falls short in this digital age, there are advantages to shopping in-store that ecommerce businesses can’t compete with. For one, customers shopping in brick-and-mortar stores can make purchase decisions quicker based on the…

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Lead Magnets for Ecommerce

5 Lead Magnet Ideas to Increase Revenue in Your Ecommerce Store

The majority of people who land on your ecommerce site won’t buy anything. They’ll likely browse your for a few minutes and then leave. So even with lots of traffic, your revenue suffers. Instead of losing site visitors forever, you need a way to get their attention to improve your chances of boosting your revenue. What you need is a lead magnet. A lead magnet promises something of value to…

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influencer marketing for amazon

How to Use Image Search with the Amazon Influencer Program to Increase Sales

From celebrity endorsements to ultra-niche micro influencers, the use of influencer marketing doesn’t show any signs of slowing down. There’s power in its ability to help brands stand out and expand their reach to audiences they normally wouldn’t have access to. As an ecommerce seller, influencer marketing—especially through the Amazon Influencer Program—improves your chances of selling more products, increasing brand awareness, and growing your customer base. But here’s the thing:…

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ecommerce product packaging

Why Product Packaging Design is Important to Ecommerce Success

Ecommerce brands like Birchbox and Harry’s have found a way to create exceptional product experiences online that transfer over to the real world. Specifically, both use unique, custom-made product packaging design as a tangible representation of what they each stand for. Both brands have managed to create the expectation of exceptional customer experience and quality—with their packaging. But let’s be honest, the product is what’s important, not the box it…

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visual search for ecommerce

How to Use Visual Search to Drive Ecommerce Growth

Unlike pre-internet days where everyone watched the same 10 channels on TV and read the same newspapers, people have access to hundreds of channels across multiple platforms. Between social media campaigns with popular influencers and display ads that pop up everywhere on the web, it’s no wonder customers are distracted online. It’s harder than ever to grab their attention and convince them to buy from you. In order to grow…

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outsourcing your ecommerce fulfillment

Ecommerce Fulfillment: Why Outsourcing Might Be Right For You (And What Your Other Options Are)

Fulfillment is one of the most important areas of your ecommerce business because it dictates your customers’ experience once they’ve clicked the “Purchase” button. While you might be able to manage fulfillment by yourself at first, the task may become challenging to manage as your business grows. With more orders to ship out and more product to store, you may be in need of another solution. That’s where outsourcing ecommerce…

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Amazon ecommerce lessons

6 Ecommerce Lessons for Why Amazon is so Successful

Amazon has come a long way from its humble beginnings as an online bookseller. Since its launch in 1994, Amazon has grown to become an ecommerce behemoth. These days, it’s one of the first places shoppers turn to buy anything from cleaning products to the latest tech gadgets. And with over 564 million products sold in the U.S. alone, Amazon is the uncontested ecommerce leader and continues to grow and…

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Etsy and Instagram

How to Drive Traffic to your Etsy Shop using Instagram

Etsy is by far the best ecommerce platform for creative entrepreneurs, and for good reason: it’s a fantastic site that allows craftsmen and artists to connect to their market and sell their artisanal works and handmade goods with a couple of clicks of their mouse. Those with an Etsy account also gain access to a number of great management, analytic, and advertising tools. These tools arm you with an absolutely fantastic…

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selling on walmart startup guide

Want to Get Started on Walmart? Go From 0-800 Orders With Fast Shipping

Walmart is a great marketplace to be on. For shoppers, Walmart provides a trusted and recognizable brand name, item variety, quality, fast and free shipping, and convenient shopping experience. For sellers, the Walmart Marketplace provides access to 110 million unique visitors per month for minimal costs. Walmart has no monthly account fees, low referral fees, and a simple cost structure. It also has a smaller seller base than marketplaces like Amazon,…

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5 Reasons to Create an Affiliate Marketing Program

5 Reasons to Create an Affiliate Marketing Program for Your Ecommerce Site Do you know the most cost-effective way to generate a steady stream of new customers? If your answer is “no”, you’re not alone. Hundreds (if not, thousands) of business strategies exist–each one having their own advantages, disadvantages and expected return. A model that might make its way onto your “to try” list is affiliate marketing. After all, it’s…

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