ecommerce product packaging

Why Product Packaging Design is Important to Ecommerce Success

Ecommerce brands like Birchbox and Harry’s have found a way to create exceptional product experiences online that transfer over to the real world. Specifically, both use unique, custom-made product packaging design as a tangible representation of what they each stand for. Both brands have managed to create the expectation of exceptional customer experience and quality—with their packaging. But let’s be honest, the product is what’s important, not the box it…

Read more Leave a comment

visual search for ecommerce

How to Use Visual Search to Drive Ecommerce Growth

Unlike pre-internet days where everyone watched the same 10 channels on TV and read the same newspapers, people have access to hundreds of channels across multiple platforms. Between social media campaigns with popular influencers and display ads that pop up everywhere on the web, it’s no wonder customers are distracted online. It’s harder than ever to grab their attention and convince them to buy from you. In order to grow…

Read more Leave a comment

outsourcing your ecommerce fulfillment

Ecommerce Fulfillment: Why Outsourcing Might Be Right For You (And What Your Other Options Are)

Fulfillment is one of the most important areas of your ecommerce business because it dictates your customers’ experience once they’ve clicked the “Purchase” button. While you might be able to manage fulfillment by yourself at first, the task may become challenging to manage as your business grows. With more orders to ship out and more product to store, you may be in need of another solution. That’s where outsourcing ecommerce…

Read more Leave a comment

Amazon ecommerce lessons

6 Ecommerce Lessons for Why Amazon is so Successful

Amazon has come a long way from its humble beginnings as an online bookseller. Since its launch in 1994, Amazon has grown to become an ecommerce behemoth. These days, it’s one of the first places shoppers turn to buy anything from cleaning products to the latest tech gadgets. And with over 564 million products sold in the U.S. alone, Amazon is the uncontested ecommerce leader and continues to grow and…

Read more Leave a comment

Etsy and Instagram

How to Drive Traffic to your Etsy Shop using Instagram

Etsy is by far the best ecommerce platform for creative entrepreneurs, and for good reason: it’s a fantastic site that allows craftsmen and artists to connect to their market and sell their artisanal works and handmade goods with a couple of clicks of their mouse. Those with an Etsy account also gain access to a number of great management, analytic, and advertising tools. These tools arm you with an absolutely fantastic…

Read more Leave a comment

selling on walmart startup guide

Want to Get Started on Walmart? Go From 0-800 Orders With Fast Shipping

Walmart is a great marketplace to be on. For shoppers, Walmart provides a trusted and recognizable brand name, item variety, quality, fast and free shipping, and convenient shopping experience. For sellers, the Walmart Marketplace provides access to 110 million unique visitors per month for minimal costs. Walmart has no monthly account fees, low referral fees, and a simple cost structure. It also has a smaller seller base than marketplaces like Amazon,…

Read more Leave a comment

5 Reasons to Create an Affiliate Marketing Program

5 Reasons to Create an Affiliate Marketing Program for Your Ecommerce Site Do you know the most cost-effective way to generate a steady stream of new customers? If your answer is “no”, you’re not alone. Hundreds (if not, thousands) of business strategies exist–each one having their own advantages, disadvantages and expected return. A model that might make its way onto your “to try” list is affiliate marketing. After all, it’s…

Read more Leave a comment

Social proof for ecommerce

Trust Me: 3 Types of Social Proof that Drive Customers to Buy

Customers are social beings that are heavily influenced through their friends, family and the testimony of others. The three main types of social proof that will drive customers to purchase a product or service include reviews and testimonials, referrals, and other customers also viewed suggestions. “What is social proof? Put simply, it’s the positive influence created when someone finds out that others are doing something. It’s also known as informational…

Read more Leave a comment

2018 Year in Review: Journey of a SaaS Business

Happy Holidays! It’s my favorite time of year. Not just for all of the food, drink, parties, presents, and family, though those things are all wonderful. It’s the time of year where you can look back at what you’ve gained, lost, and most importantly, learned. I’m excited to write this because we’ve gained and learned so much this year. We lost a little bit as well, and the year on…

Read more Leave a comment

ecommerce video conversion rate

How Video Helps Increase Ecommerce Conversion Rates

A year ago, you launched a website, complete with a store, numerous product pages, and even a blog. Over time, you saw your site sessions increase, you saw growth in your social media following, and you received positive feedback from customers happy with their purchases. But, even so, your sales are somehow flat. Sure, you’re happy to make any sale, but in order to remain competitive and stay afloat, you…

Read more Leave a comment