Ecommerce CRO

Getting Started With Ecommerce CRO

Whenever I talk to new ecommerce store owners, I almost always hear the same thing – they want more sales. The general consensus is that, if they get more traffic, they will get more sales. Which is generally true. But, that usually means spending more money on ads… So, what if there was a better way? Conversion Rate Optimization (CRO) is the practice of figuring out how to get more…

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Ecommerce Predictions

5 Ecommerce Predictions You Should Know About

There’s a lot of stuff happening in the ecommerce world – and it gets tough to keep tabs on what you really need to focus on. If you aren’t already too busy putting out the fires of inventory management, staffing, or something else – then you are usually scrambling to figure out what products you need to add to your growing business. It’s rare that eCommerce business owners have time…

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Start A/B Testing Your Site In 2015

Running an ecommerce website is like juggling one hundred balls at once, you’ve got to keep everything up in the air for things to tick over nicely, which is easier said than done. Over at NailPolish.co.uk, we’ve now come out of the holidays with another couple of employees, which makes my life a whole lot easier. We’ve made great improvements on how we source and store inventory, how we pick…

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