Ecommerce Blog

Insights and analysis for better multichannel selling

Competitive Pricing Psychology

The Psychology of Competitive Pricing for Ecommerce

Pricing for ecommerce is a tricky beast. You need to account for competition with other sellers, but you don’t want to de-value your products in a race-to-the-bottom. Purely competitive pricing can lead to disappointing results: you might not sell enough to compensate for offering the lowest prices. A profitable pricing strategy involves considering not only your competitions’ prices, but also your customers’ motivations. Sellers use their understanding of potential buyers’…

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Walmart Vs. Amazon: The Seller’s Guide

The internet may be the great equalizer in many ways, but some ways to sell your products online are just more successful than others. All online marketplaces have pros and cons—and by selling across multiple channels, you can take advantage of the best aspects of each one. But to actually get the most out of each channel, you have to know what to focus on. Consider selling on Walmart and…

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How U.S. Sales Tax Works: A Guide for Online Sellers

The United States has one of the most complicated sales tax systems in the world, and it can be tough for online sellers to wrap their heads around how sales tax works. This guide will explain the basics of U.S. sales tax so online sellers aren’t completely and totally lost. U.S. Sales Tax is Governed at the State Level Many online sellers are initially surprised to learn that there is…

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How Sellers Can Succeed on eBay in 2017

Sellers are no longer limited to foot traffic. Today you can reach massive amounts of buyers worldwide through online marketplaces. But selling through marketplaces comes with its own challenges — you have to be aware of the rules of the platform. For marketplaces to maintain their busy site traffic, they have to monitor and update their policies and features to keep consumers satisfied and loyal. This is especially true for…

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How to Boost Word-of-Mouth and Sales for Your Ecommerce Business This Fall

For many ecommerce business owners, fall is the biggest and most profitable time of year. As consumers approach big holidays like Thanksgiving, Christmas, Hanukkah, New Year’s, and others, and start marking their calendars for Black Friday and Cyber Monday, it’s a great time for ecommerce businesses to start thinking about how to get the most out of the upcoming shopping season. Consider the following statistics about the state of the…

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Why Your Ecommerce Brand Needs to Start Producing More Video

In 2017, more brands created and shared video content than ever before. In ecommerce, competition for the attention of online consumers is fiercer than ever. As more and more companies have started to implement the same tired social media, content marketing, and digital marketing strategies and tactics as their competitors, the smartest and most innovative ecommerce brands have started looking for new ways to build brand awareness, increase traffic, and…

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How Ecommerce Sellers Can Build Buyer Personas to Connect with Customers

Ecommerce sellers have more potential buyers at their fingertips online than any mom-and-pop store can hope to gather. But this doesn’t mean sellers should market to as many people as possible. Instead of advertising to a large, indefinite group of people, ecommerce sellers have to target specific audiences. When marketing is directed towards specific customer types, it resonates with buyers in a way that makes them feel more connected to…

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5 Key Things to Know About Email Marketing for Ecommerce

Most brick-and-mortar store shoppers find it annoying when a salesperson constantly shadows them. Even though it’s meant with the best intention, customers get uncomfortable when they know the salesperson is just trying to push a sale. Email marketing works similarly for ecommere companies. When you send too many company-centric emails to push your products, you turn into that nagging salesperson. Email isn’t just a way to get people to buy…

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Finding Lost Revenue with Cart Abandonment Emails

Abandoned carts—somehow no matter how well you have set up your online store, they are simply unavoidable. How unavoidable? Nearly 75% of online shopping carts are abandoned. This begs the question: Why? Though high shipping costs top the list of reasons why (at 44%), there are possible reasons galore shoppers abandon carts: They get a better deal elsewhere They simply “forgot” to check out They actually weren’t ready to make the…

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The Best 5 Free Shopify Themes for Every Online Store

With the back arrow at the top of every browser, customers can quickly bounce off an online store if they’re not immediately interested. Your shop’s design is the first impression the customer will get, so it’s critical that a store’s design is attractive. If it isn’t easy to look at and navigate, the customer won’t stay and shop. But beyond being good-looking, a store’s design should be communicative of your…

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