Ecommerce Blog

Insights and analysis for better multichannel selling


Give Your Business an Annual Sales Tax Checkup

If you’re a brand new store owner or even a seasoned veteran, your daily goal is to keep the lights on and product shipping. With so many other more pressing issues on your mind, it’s easy to defer sales tax to a later date. But taking a few minutes to make sure your ducks are in a row will end up saving you a lot of time and money. Sales…

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How to Turn Your Customers Into Repeat Buyers: An Actionable Guide

In ecommerce, loyal customers are valuable not just for their ability and willingness to provide you with good praise and support—but also for their ability to significantly impact sales. Attracting and converting new customers is an essential part of growing your ecommerce business, but if you really want to boost sales in 2017, you need to put more focus on getting active and one-time customers to visit your store again.…

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Growing an Amazon Business from $10M to $50M

I’ve heard business compared to a flywheel. When first starting, you must push as hard as you can to get only a little bit of motion. You’re pushing and pushing and pushing, but your business is only moving marginally faster. Over time, though, as you crank on the issue and maybe then have some extra hands to help push, it starts to move. Slowly at first, but then it starts…

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15 Actionable Tips for Selling to Millennials: An Ecommerce Guide

As 2016 comes to an end, it’s important as business owners that we spend time reflecting on the lessons we learned over the past 12 months, and thinking about what we can do next year to connect with more people, sell more products, and scale our businesses. If you’re like most retailers, one particular area you should be focusing on is how to better reach and sell to the millennial…

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5 Last Minute Marketing Ideas To Boost Holiday Sales

The 2016 holiday rush is here, and shoppers are expected to spend more online this year than ever before. Last year, ecommerce sales grew roughly 20%. Online sales during the 2016 holiday season are expected to rise 11% as well. A well-planned holiday marketing campaign is the key to converting more shoppers during the holiday traffic bump. Here are 5 easy-to-implement ideas to help you get more customers and retain them…

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The Quick Guide to Developing Winning Holiday Email Marketing Campaigns

The holidays are right around the corner! You must have had your email marketing strategy all chalked out. As a marketer you’re faced with many questions such as: how do you propose to target new leads? What is your holiday email game plan? Who is your target audience this season? How can and will you boost your email deliverability? And much more… According to a survey, email marketing drives 20% of…

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ecommerce sales tax nexus

Sales Tax Nexus: What Online Vendors Need to Know

Sales tax nexus presents a unique challenge for online sellers. Traditionally, business owners collect sales tax in the states they have a physical presence. But with the rise of ecommerce, the game has changed. Due to the complexity of sales tax laws that vary state to state, consult your accountant or lawyer for advice on your specific sales tax situation. Nationally, sales tax makes up about a third of the average…

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9 Great Ways to Reset and Refocus After The Holiday Rush

As we approach the end of the busiest time of year for online shopping, a lot of business owners in the ecommerce space are asking themselves one question: “What do we need to do to be ready for next year?” It’s not an easy question to answer. There’s really no standard equation that will prepare you for the year ahead. The plan that you’ll need to put in place and execute in order to…

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Referral Program for customer acquisitions

How To Fast Track Customer Growth With A Referral Program

Referrals have been hailed as one of the top three drivers of traffic for ecommerce sites. But harnessing the power of word-of-mouth referrals is hardly a novel marketing tactic. What is new, however, is how best to implement this highly effective strategy in an age governed by social media when what your consumers say about your brand directly influences the purchasing decisions their friends, family, and connections make and impact how…

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profitable ecommerce in 2017

14 Actionable Tips for Building a More Profitable Ecommerce Business in 2017

The year is quickly coming to an end, and if you’re like a lot of business owners, you’re asking yourself some version of the following question: “What can we do better next year?” If you want to grow your ecommerce business over the next 12 months, you can’t do the same things you did over the past year. Many of your strategies and processes can carry over into the new…

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