Ecommerce Blog

Insights and analysis for better multichannel selling

15 Growth Ideas for Boosting Ecommerce Sales

Now that we’ve entered into Q2, it’s a good time to stop and briefly think about the specific actions you’ve taken to drive ecommerce sales so far this year, and what you’re going to do differently in the months ahead. With only a little over 8 months left in the year, you don’t have a lot of time to waste—you have to start compiling and working through a list of…

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5 Personalized Emails You Need to Replicate Outside of the Inbox

Gone are the days when you needed a dedicated specialist or agency to handle all of your e-commerce stores’ marketing. With the rapid advancement of social media and email marketing platforms, anyone with an e-commerce store can get ads running and emails sending within a couple of hours. But while it’s easier than ever for stores to hand over their money and advertise their products on multiple channels, a number…

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The Case for Using a Physical Catalog to Boost Ecommerce Sales

Are catalogs still relevant? Should ecommerce brands be setting aside portions of their quarterly budgets to print and send physical catalogs as a way to drive repeat sales and awareness? What should they look like? How should they be formatted? These are questions I’ve been wondering about lately as I read more and more stories about ecommerce brands dipping their toes in the physical, brick-and-mortar world of retail. A quick search…

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How to Know if You’re Falling Victim to a Manufacturing Fraud

For any ecommerce entrepreneur, the first step to success often stems from finding the right manufacturing partner. With the plethora of online manufacturing marketplaces like Alibaba, Global Sources, and HKTDC, finding a manufacturer can be easy. The hard part is knowing if you’ve found the RIGHT manufacturer that isn’t a scammer or middle man. From my experience bringing dozens of products to market(mostly from China), I’ve realized how big this…

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The Little Guide to Writing Better Product Descriptions

You can have the best products in the world, but if you don’t take the time to build conversion-driven product pages, you’re not going to be able to convince your target customers to buy. There are a number of techniques and components that you can leverage to build better product pages, but at the end of the day, it really just comes down to how you ultimately choose to describe…

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7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon

Ecommerce can be a brutal space. Depending on your niche, you might be competing against monsters like Amazon, Target, New Egg, or other well-established players. You might be competing against all of them. It can seem like it’s impossible to win. Even if you have a great product or a fantastic brand, you don’t have the budget or the name recognition to muscle out these giant retailers. As a ecommerce…

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18 Tips That Will Help You Go From Part-Time Selling Hobbyist to Full-Time Business Owner

It’s every aspiring ecommerce entrepreneur’s dream: to go from 9-5 with a side hustle to full-time business owner. The question is, how do you get there? The road to becoming a successful, sustainable business owner is not a simple one. There are hundreds of turns, forks, and detours you could take on your journey, and each could lead you on the right path and closer to your goal. There is…

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10 Common Mistakes to Avoid While Sending Push Notifications

Picture this. It’s 7 a.m. on a Sunday morning and you’re fast asleep. *Beep* your mobile phone vibrates. You drag yourself to pick the phone thinking that it could be an important text or call. Instead, there’s yet another promotional message from one of the apps on your phone. However much you may like the brand, you cannot forgo those precious extra hours of sleep on a Sunday morning for that.…

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How to Accelerate Online Growth with These Simple Event Tactics

Events are an important part of marketing your product. This is especially true for the B2B niche, where events bring  tons of potential clients and partners together. There are dozens of major ecommerce conferences, like eTail or the Imagine Conference. You also have hundreds of local events, meetups, and seminars. You can’t visit all of them. For many businesses it’s also a matter of budgeting. Sending someone to an event costs…

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How to Find and Leverage Retail Trend Data to Grow Your Business

You’ve built a profitable ecommerce business—your shop is running smoothly, your fulfillment process has been optimized, and you finally have some time to think about how to scale. So where do you start? What’s the most important area to focus in on when you’re trying to develop new strategies, set new budgets, and uncover new opportunities? The answer is data. These days, it’s not very difficult to set up and…

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