Selling a lot of products at low prices is a proven profitable strategy. If you have any doubts, just look at America’s favorite discount store Walmart. They’re earning $486 billion in 2017 fiscal year revenue. But Walmart is actually doing something really hard. Earning profits
Pricing. I could write a book on this one word alone. Pricing can make a business, it can break a business, and it can also drive business owners insane. There’s often no rhyme or reason to prices that work vs. prices that don’t work –
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