Ecommerce Blog

Category Archive - #EcomLaunch

#EcomLaunch 8: Five Ways To Cut Ecommerce Costs

Don’t worry, coffee isn’t one of the costs we’re going to cut! 🙂 Recently I’ve been reading Michael O’Leary: A Life in Full Flight – O’Leary is the CEO of Ryanair, Europe’s equivalent of Southwest Airlines. You’re probably wondering how a book about an airline CEO can possibly relate to ecommerce, right? There are actually a number of parallels that can be drawn between the aviation industry and the ecommerce…

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Print Media Buying For Ecommerce

How To Buy Print Media For Ecommerce

By now you’ll know that I’m writing about the launch of my new website, NailPolish.co.uk, in my bi-weekly #EcomLaunch series. This week I wanted to take a little time out from the #EcomLaunch posts to discuss print media buying. I’ve had a few emails and questions from people asking me where to start, so I wanted to formalize my advice to share with you. There are lots of ways to…

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#EcomLaunch 7: Strategies That Fuel Growth

NailPolish.co.uk has been ticking over very nicely. I have to admit, I’ve not been spending a great deal of time on it for a couple of reasons. The first reason being that we’re a man down at the moment, so I’ve been packing boxes like a champ on a daily basis. We should have that fixed in the next two weeks though, so hopefully things will go back to normal.…

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#EcomLaunch 6: New Ecommerce Project and A Reader Response

Over the last few posts I’ve been hinting at something new, a new ecommerce project. It’s an idea I’m really excited about, as it stands I’m about 50% of the way to putting it into practice and making it a reality. So, what is this new ecommerce project? Manicure.co.uk It wasn’t long after launching NailPolish.co.uk that I began having a few doubts. Maybe not so much doubts, but questions. Before…

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#EcomLaunch 5: Ecommerce Marketing, Purchasing, & Process Improvements

When you launch an ecommerce website and it appears to do well from the outset, it’s tempting to take your foot off the gas. The idea of a two-month holiday to Hawaii might appeal to you, sipping the finest cocktails on the nicest beaches. Take my advice: don’t book your tickets just yet. A successful ecommerce launch shouldn’t be applauded until your website is at least one year old. Things…

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#EcomLaunch 4: Early Order Fulfillment & Bug Squashing

It feels like time is flying by – I’m already on my fourth installment of the #EcomLaunch series! I’m pleased to report that NailPolish.co.uk is doing well, sales are ticking over better than expected, and I’ve finally found some time to try some mobile text ads on AdWords. I’m super happy with the way NailPolish.co.uk has fared initially, but there were some growing pains with early order fulfillment that I…

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#EcomLaunch 3: Site Launch Day

So, the big day was soon upon us – NailPolish.co.uk launched on Tuesday 20th May 2014. It’s really important to set a deadline for your launch day, and to stick to it, otherwise you’ll never get lift off (especially if you’re a perfectionist, like me). There were various reasons why I shouldn’t launch the site that day, including: A couple of major brands were missing I hadn’t had time to…

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#EcomLaunch 2: Prepping Logistics And Finishing My Website

My new website has been live for just over one month now, and in that time it has gotten a pretty decent chunk of sales, far higher than anything I had projected. Although the website has performed strongly, it’s still in its infancy. Before I start updating you in real-time, I want to look at some of the important steps I had to take prior to the launch. In this…

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#EcomLaunch 1: Choosing My Niche and Procuring Stock

By now you’ve probably noticed that Nail Polish UK has launched – but before I start sharing information with you in real time, I want to take a step back for a minute. I’ve told various friends, family and business associates about this project, and the first thing they ask is “Why did you choose nail polish?”. The second thing they ask is “Where the heck do you get it…

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Introducing #EcomLaunch: Diary of Launching An Ecommerce Business

Hey! Nick here. I’ve been writing for the Sellbrite ecommerce blog for the better part of a year now. However, in my “free time” I also run a successful multi-channel ecommerce business, which naturally inspires a lot of the things I write about on the blog. Now it’s time for a new twist: I’ve started another ecommerce business, but this time I’m going to take you along on my journey.…

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