Ecommerce Blog

Category Archive - Ecommerce Marketing

6 Reasons Why Your Ecommerce Pop-Ups Aren’t Converting (and How to Fix Them)

There’s nothing more frustrating than taking the time to build and implement a pop-up on your ecommerce store and not experiencing any opt-ins or conversions from your efforts. Before you ditch your pop-up strategy altogether though, it’s worth taking some time to figure out why they aren’t working for you—and there are a number of issues that could be impacting your success. Here are 6 reasons why your pop-ups might…

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13 Actionable Tactics for Boosting New Product Awareness

You’ve done it. You put all the time and energy into designing and manufacturing a new product for your ecommerce store, and you’re finally ready to add it to your website and start selling it to customers. The question is, where do you start? Getting initial traction on a new product isn’t always easy—it doesn’t always happen naturally or quickly. So what can you do to increase the likelihood of…

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Expand Bigcommerce Store to Sell on Walmart

How to Expand your BigCommerce Store to Sell on Walmart Marketplace

You are an ecommerce entrepreneur. You’ve built a webstore with BigCommerce and unlocked one of the biggest secrets in the industry: how to get people to your site. Congratulations! You’re part of an elite club. But opportunity is all over the place, resources are always in short supply, and traffic can be very expensive. Where should you invest your resources to get the biggest bang for your buck? The answer…

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7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

Savvy business owners know that customer retention is worth its weight in gold. The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead. That’s why you need to develop post-purchase…

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8 Great Ideas for Driving More Qualified Traffic to Your Ecommerce Store

To succeed in ecommerce, it’s not about being able to drive tons of traffic to your website—it’s about being able to attract the right people. Sendings hundreds of thousands of people to your website might help you build brand awareness, but unless you’re focused on engaging with qualified shoppers who actually want your products, you won’t get very far. So, the question is, where do you start? How do you…

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15 Growth Ideas for Boosting Ecommerce Sales

Now that we’ve entered into Q2, it’s a good time to stop and briefly think about the specific actions you’ve taken to drive ecommerce sales so far this year, and what you’re going to do differently in the months ahead. With only a little over 8 months left in the year, you don’t have a lot of time to waste—you have to start compiling and working through a list of…

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5 Personalized Emails You Need to Replicate Outside of the Inbox

Gone are the days when you needed a dedicated specialist or agency to handle all of your e-commerce stores’ marketing. With the rapid advancement of social media and email marketing platforms, anyone with an e-commerce store can get ads running and emails sending within a couple of hours. But while it’s easier than ever for stores to hand over their money and advertise their products on multiple channels, a number…

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The Case for Using a Physical Catalog to Boost Ecommerce Sales

Are catalogs still relevant? Should ecommerce brands be setting aside portions of their quarterly budgets to print and send physical catalogs as a way to drive repeat sales and awareness? What should they look like? How should they be formatted? These are questions I’ve been wondering about lately as I read more and more stories about ecommerce brands dipping their toes in the physical, brick-and-mortar world of retail. A quick search…

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The Little Guide to Writing Better Product Descriptions

You can have the best products in the world, but if you don’t take the time to build conversion-driven product pages, you’re not going to be able to convince your target customers to buy. There are a number of techniques and components that you can leverage to build better product pages, but at the end of the day, it really just comes down to how you ultimately choose to describe…

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10 Common Mistakes to Avoid While Sending Push Notifications

Picture this. It’s 7 a.m. on a Sunday morning and you’re fast asleep. *Beep* your mobile phone vibrates. You drag yourself to pick the phone thinking that it could be an important text or call. Instead, there’s yet another promotional message from one of the apps on your phone. However much you may like the brand, you cannot forgo those precious extra hours of sleep on a Sunday morning for that.…

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