Ecommerce Blog

Category Archive - Ecommerce Marketing

Walmart Vs. Amazon: The Seller’s Guide

The internet may be the great equalizer in many ways, but some ways to sell your products online are just more successful than others. All online marketplaces have pros and cons—and by selling across multiple channels, you can take advantage of the best aspects of each one. But to actually get the most out of each channel, you have to know what to focus on. Consider selling on Walmart and…

Read more Leave a comment

How Sellers Can Succeed on eBay in 2017

Sellers are no longer limited to foot traffic. Today you can reach massive amounts of buyers worldwide through online marketplaces. But selling through marketplaces comes with its own challenges — you have to be aware of the rules of the platform. For marketplaces to maintain their busy site traffic, they have to monitor and update their policies and features to keep consumers satisfied and loyal. This is especially true for…

Read more Leave a comment

Why Your Ecommerce Brand Needs to Start Producing More Video

In 2017, more brands created and shared video content than ever before. In ecommerce, competition for the attention of online consumers is fiercer than ever. As more and more companies have started to implement the same tired social media, content marketing, and digital marketing strategies and tactics as their competitors, the smartest and most innovative ecommerce brands have started looking for new ways to build brand awareness, increase traffic, and…

Read more Leave a comment

How Ecommerce Sellers Can Build Buyer Personas to Connect with Customers

Ecommerce sellers have more potential buyers at their fingertips online than any mom-and-pop store can hope to gather. But this doesn’t mean sellers should market to as many people as possible. Instead of advertising to a large, indefinite group of people, ecommerce sellers have to target specific audiences. When marketing is directed towards specific customer types, it resonates with buyers in a way that makes them feel more connected to…

Read more Leave a comment

5 Key Things to Know About Email Marketing for Ecommerce

Most brick-and-mortar store shoppers find it annoying when a salesperson constantly shadows them. Even though it’s meant with the best intention, customers get uncomfortable when they know the salesperson is just trying to push a sale. Email marketing works similarly for ecommere companies. When you send too many company-centric emails to push your products, you turn into that nagging salesperson. Email isn’t just a way to get people to buy…

Read more Leave a comment

Finding Lost Revenue with Cart Abandonment Emails

Abandoned carts—somehow no matter how well you have set up your online store, they are simply unavoidable. How unavoidable? Nearly 75% of online shopping carts are abandoned. This begs the question: Why? Though high shipping costs top the list of reasons why (at 44%), there are possible reasons galore shoppers abandon carts: They get a better deal elsewhere They simply “forgot” to check out They actually weren’t ready to make the…

Read more Leave a comment

The Best 5 Free Shopify Themes for Every Online Store

With the back arrow at the top of every browser, customers can quickly bounce off an online store if they’re not immediately interested. Your shop’s design is the first impression the customer will get, so it’s critical that a store’s design is attractive. If it isn’t easy to look at and navigate, the customer won’t stay and shop. But beyond being good-looking, a store’s design should be communicative of your…

Read more Leave a comment

How Ecommerce Brands Should Approach Content Marketing in 2018

Content marketing is changing. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and increase sales for your ecommerce business, you have to approach it differently than you have…

Read more Leave a comment

Protect Amazon Business

How to Protect Your Amazon Business by Building Your Own Shopify Store

You’ve steadily grown your Amazon business. You’re one of the many who’ve unlocked the formula for tapping into Amazon’s potential. The upside of joining a marketplace is that the audience is abundant and primed for purchase. But have you considered the need to protect your Amazon business? Where there is reward, there is also risk. The best way to protect your Amazon business is to build your own ecommerce store.…

Read more Leave a comment

6 Reasons Why Your Ecommerce Pop-Ups Aren’t Converting (and How to Fix Them)

There’s nothing more frustrating than taking the time to build and implement a pop-up on your ecommerce store and not experiencing any opt-ins or conversions from your efforts. Before you ditch your pop-up strategy altogether though, it’s worth taking some time to figure out why they aren’t working for you—and there are a number of issues that could be impacting your success. Here are 6 reasons why your pop-ups might…

Read more Leave a comment