Ecommerce Blog

Category Archive - Ecommerce Marketing

15 Growth Ideas for Boosting Ecommerce Sales

Now that we’ve entered into Q2, it’s a good time to stop and briefly think about the specific actions you’ve taken to drive ecommerce sales so far this year, and what you’re going to do differently in the months ahead. With only a little over 8 months left in the year, you don’t have a lot of time to waste—you have to start compiling and working through a list of…

Read more Leave a comment

5 Personalized Emails You Need to Replicate Outside of the Inbox

Gone are the days when you needed a dedicated specialist or agency to handle all of your e-commerce stores’ marketing. With the rapid advancement of social media and email marketing platforms, anyone with an e-commerce store can get ads running and emails sending within a couple of hours. But while it’s easier than ever for stores to hand over their money and advertise their products on multiple channels, a number…

Read more Leave a comment

The Case for Using a Physical Catalog to Boost Ecommerce Sales

Are catalogs still relevant? Should ecommerce brands be setting aside portions of their quarterly budgets to print and send physical catalogs as a way to drive repeat sales and awareness? What should they look like? How should they be formatted? These are questions I’ve been wondering about lately as I read more and more stories about ecommerce brands dipping their toes in the physical, brick-and-mortar world of retail. A quick search…

Read more One Comment

The Little Guide to Writing Better Product Descriptions

You can have the best products in the world, but if you don’t take the time to build conversion-driven product pages, you’re not going to be able to convince your target customers to buy. There are a number of techniques and components that you can leverage to build better product pages, but at the end of the day, it really just comes down to how you ultimately choose to describe…

Read more Leave a comment

10 Common Mistakes to Avoid While Sending Push Notifications

Picture this. It’s 7 a.m. on a Sunday morning and you’re fast asleep. *Beep* your mobile phone vibrates. You drag yourself to pick the phone thinking that it could be an important text or call. Instead, there’s yet another promotional message from one of the apps on your phone. However much you may like the brand, you cannot forgo those precious extra hours of sleep on a Sunday morning for that.…

Read more Leave a comment

How to Accelerate Online Growth with These Simple Event Tactics

Events are an important part of marketing your product. This is especially true for the B2B niche, where events bring  tons of potential clients and partners together. There are dozens of major ecommerce conferences, like eTail or the Imagine Conference. You also have hundreds of local events, meetups, and seminars. You can’t visit all of them. For many businesses it’s also a matter of budgeting. Sending someone to an event costs…

Read more Leave a comment

How to Use Data to Fix a Leaky Funnel and Boost Ecommerce Profits

Every ecommerce site is leaking money somewhere, but the important question is where? In this post, I’ll help you to find where your leaks are by looking at a few real-life examples. One of them describes how we found a leak of $2.7 million and what we did to stop it. One key thing to keep in mind is that “averages lies.” Benjamin Disraeli talked about “lies, damned lies and statistics,” which…

Read more Leave a comment

Ecommerce Brand Storytelling: a Growth-Driven Guide

In ecommerce, you don’t just tell stories to entertain your customers, or to make them feel good—you tell stories to sell more products. The reason? The world thrives on stories. Here’s a hard truth you need to understand when it comes to selling to people online: people don’t care about you or your products. They don’t. People care about themselves. They come to you because they’re want to be better…

Read more 4 Comments

How to Turn Your Customers Into Repeat Buyers: An Actionable Guide

In ecommerce, loyal customers are valuable not just for their ability and willingness to provide you with good praise and support—but also for their ability to significantly impact sales. Attracting and converting new customers is an essential part of growing your ecommerce business, but if you really want to boost sales in 2017, you need to put more focus on getting active and one-time customers to visit your store again.…

Read more One Comment

15 Actionable Tips for Selling to Millennials: An Ecommerce Guide

As 2016 comes to an end, it’s important as business owners that we spend time reflecting on the lessons we learned over the past 12 months, and thinking about what we can do next year to connect with more people, sell more products, and scale our businesses. If you’re like most retailers, one particular area you should be focusing on is how to better reach and sell to the millennial…

Read more 4 Comments