Building a brand is essential to a retail business’ success. Once the product leaves your warehouse and reaches the customer, all connections between you and your buyer are effectively severed – unless you’ve built a brand. A brand can be many things. It is a
Have you ever had an ‘A-ha’ Moment? That’s the feeling you experience when something that should have been obvious all along suddenly comes into focus. I had one last September, and now the future of my business has completely changed direction. I’m about to transition
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