Starting as an auction site for small vendors with collectibles, eBay is now a marketplace with every type of product, merchants of all sizes, and multiple purchasing options. The platform has sustained itself by constantly meeting buyers’ needs. Rather than staying static, eBay introduces new
With 2 billion monthly site visitors, Amazon strictly regulates sellers to preserve the high quality of its marketplace. Most sellers have no problem following these policies since they’re eager to access Amazon’s 2 billion site visitors shopping for products each month. Having said that, Amazon’s
Listing your products is easy, but driving traffic is a completely different ballgame. If you want to win at any sport or game, you have to know the rules. The same is true for social media. To be successful using Instagram For ecommerce, you need
In a brick and mortar store, you have to be mindful of those with less than honorable intentions, filling their pockets with your products, and then making off without paying. As an online business owner, you might think that you’re immune from stealing – but
Whenever I talk to new ecommerce store owners, I almost always hear the same thing – they want more sales. The general consensus is that, if they get more traffic, they will get more sales. Which is generally true. But, that usually means spending more
There’s a lot of stuff happening in the ecommerce world – and it gets tough to keep tabs on what you really need to focus on. If you aren’t already too busy putting out the fires of inventory management, staffing, or something else – then
Photo credit to Flickr user Rina JeriLee Outzen You can’t please everyone all of the time, no matter how hard you try. (Click to tweet this!) That’s something I found very hard to come to terms with when I started out in ecommerce. To an
You’ve worked tirelessly. Spent thousands of dollars. Spent countless hours behind your business. Shed blood, sweat, and tears. Why? So you can get the elusive-for-most holy grail of any business – paying customers. But does the ball really stop there? Is the sum total of
An online store’s greatest advantage is also its greatest disadvantage. What is that advantage? Self-service. Anyone can shop on it anytime, from anywhere, without anyone else’s help. And that is also its greatest disadvantage. In a regular store, you have salesmen that help you make
Of the myriad ways in which you can improve sales on eBay, perhaps the most effective is to drive your listings up eBay’s Best Match search results. The higher your listings, the more visible to potential buyers your products become (and with greater visibility comes
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