Selling on Walmart Marketplace offers access to millions of potential customers. But standing out means more than just listing products. With the right strategy and tools like Sellbrite, eCommerce sellers can simplify multi-channel management. They can also optimize listings, inventory, and order flow. This guide covers what sellers need to succeed on Walmart Marketplace. It details everything from listing quality to complying with Walmart’s selling policies.
Optimizing Listings with the Listing Quality Dashboard
Walmart’s Listing Quality Dashboard gives sellers an inside look at product performance. It shows how products perform in search, conversion, and content quality. This tool breaks down listing performance across key metrics. These include discoverability, content score, offer quality, and ratings & reviews. Each area significantly impacts how often your listings appear in search results. They also influence whether customers buy.
Sellers can use this dashboard to:
- See which listings need improvement based on Walmart’s scoring system.
- View tailored recommendations to improve titles, descriptions, images, and rich media.
- Address issues like missing attributes, poor ratings, or uncompetitive prices.
Improving your score directly translates to more eyes on your products. It may also qualify you for enhanced placements through Walmart’s Listing Quality Rewards program. This program offers free ad impressions on top-rated listings.
View Walmart’s Listing Quality and Rewards Dashboard Guide.
Adhering to Walmart’s Prohibited Products Policy
Walmart Marketplace maintains strict guidelines on what products can be sold. Sellers are responsible for ensuring their items comply with all applicable laws, regulations, and Walmart-specific policies.
Prohibited listings include—but are not limited to—illegal drugs, recalled items, stolen goods, and counterfeit products. Anything that violates intellectual property rights is also prohibited. Walmart also restricts products that promote hate, violence, or discrimination. This includes items from embargoed or sanctioned regions. Always double-check policies, even for products you sell elsewhere. Walmart’s rules can differ significantly.
For the full list of restricted categories and enforcement practices, visit the Prohibited Products Policy Overview.
Leveraging the Seller Success Formula
Walmart’s Seller Success Formula outlines the platform’s best practices for operational excellence. It focuses on three core areas: listing quality, price competitiveness, and fulfillment reliability—each critical for staying in good standing and winning the Buy Box. Winning the Buy Box, the prime spot for immediate purchase, significantly boosts sales and customer trust.
Here’s how sellers can align with the formula:
- Maintain accurate inventory and competitive pricing to increase visibility.
- Offer fast and reliable shipping, ideally through Walmart Fulfillment Services (WFS) or a trusted fulfillment provider.
-
Achieve high customer satisfaction by minimizing cancellations and delivering on time.
Walmart rewards sellers who consistently meet these standards with better placement in search results, increased traffic, and long-term growth opportunities.
Explore Walmart’s Seller Success Formula
Your Path to Success on Walmart Marketplace
Selling on Walmart Marketplace can powerfully grow your eCommerce business. You need the right tools and strategy. Follow Walmart’s guidelines, optimize your listings, and meet high fulfillment standards. These actions position you to win visibility and trust. With Sellbrite, you can simplify multichannel selling and stay organized as you scale. Whether you’re just starting or improving performance, Walmart offers a real opportunity for long-term success.
