Etsy and Instagram

How to Drive Traffic to your Etsy Shop using Instagram

Etsy is by far the best ecommerce platform for creative entrepreneurs, and for good reason: it’s a fantastic site that allows craftsmen and artists to connect to their market and sell their artisanal works and handmade goods with a couple of clicks of their mouse. Those with an Etsy account also gain access to a number of great management, analytic, and advertising tools. These tools arm you with an absolutely fantastic…

Read more Leave a comment

5 Reasons to Create an Affiliate Marketing Program

5 Reasons to Create an Affiliate Marketing Program for Your Ecommerce Site Do you know the most cost-effective way to generate a steady stream of new customers? If your answer is “no”, you’re not alone. Hundreds (if not, thousands) of business strategies exist–each one having their own advantages, disadvantages and expected return. A model that might make its way onto your “to try” list is affiliate marketing. After all, it’s…

Read more Leave a comment

Social proof for ecommerce

Trust Me: 3 Types of Social Proof that Drive Customers to Buy

Customers are social beings that are heavily influenced through their friends, family and the testimony of others. The three main types of social proof that will drive customers to purchase a product or service include reviews and testimonials, referrals, and other customers also viewed suggestions. “What is social proof? Put simply, it’s the positive influence created when someone finds out that others are doing something. It’s also known as informational…

Read more Leave a comment

ecommerce video conversion rate

How Video Helps Increase Ecommerce Conversion Rates

A year ago, you launched a website, complete with a store, numerous product pages, and even a blog. Over time, you saw your site sessions increase, you saw growth in your social media following, and you received positive feedback from customers happy with their purchases. But, even so, your sales are somehow flat. Sure, you’re happy to make any sale, but in order to remain competitive and stay afloat, you…

Read more Leave a comment

ecommerce competitive strategies

3 Ways Ecommerce Companies Can Stay Competitive for Extreme Growth

There’s a reason boxers have weight divisions when it comes to fighting. It would be unfair to pitch a featherweight against a heavyweight. Simply put, the competition just wouldn’t be competitive. If one side has a huge advantage over the other, it’s not a fair fight and would end in mismatches. Unfortunately for e-Commerce, the same doesn’t hold true. When it comes to your competitors, you’re pitched against them all,…

Read more Leave a comment

backlinks for ecommerce sites

17 Ways You Never Knew You Could Build Backlinks to Your Ecommerce Store

Ecommerce SEO sucks. Building backlinks, particularly. You’re competing against the big guys, like Amazon and eBay, and everyone knows and trusts them. Furthermore, how often do you see pages linking to ecommerce brands? You’d probably see more quick wins by throwing a little more cash at a Facebook Ads campaign. Plus, as a brand manager, you’ve probably got better things to spend your time on. Other forms of marketing, product…

Read more Leave a comment

youtube marketing for ecommerce

YouTube Marketing: 5 Proven Strategies to Generate More Sales for Your E-Commerce Business

Looking to find new customers for your e-commerce store? Your ticket to success might be in a medium you haven’t tried yet—YouTube. YouTube may sound intimidating. Don’t videos take a long time to create? Don’t you need expensive equipment? What if you’re not good on camera? But today, you’ll learn exactly how to create a YouTube marketing campaign that works. If you haven’t experimented with video yet, it’s time. YouTube…

Read more Leave a comment

ecommerce welcome email sequence

How to Build An Effective Email Welcome Sequence For Your Ecommerce Brand

For business owner and email marketers, establishing a vibrant and effective Welcome Series is an essential first step in attracting and keeping customers. You never get a second chance to make a first impression, after all, and having an engaging welcome email series is the best way to show potential customers what your company is all about. Remember, your welcome email series is the first real interaction you have with…

Read more Leave a comment

Are Marketplaces Worth The Cost?

I was chatting with a colleague the other day, and he asked me an interesting question: “Do sellers ever complain about the fees required to sell on a marketplace?” It’s a question with lots of angles, but I knew my answer almost immediately. The answer is… yes, but really no. Fact: marketplace selling is hard. There are lots of things about which sellers can, and do, legitimately complain. They’re treated…

Read more Leave a comment

amazon social media

How to Successfully Drive Traffic to Amazon with Social Media Advertising

As Amazon has grown as an eCommerce platform so have the complexities of being an Amazon Seller. The days of simple SEO optimization is no longer enough to keep with the massive number of sellers – and that number is growing every day. Marketing techniques previously reserved for large marketing firms and name-brands are now impressively being implemented by individual sellers. One area that has become increasing popular with sellers…

Read more Leave a comment