ecommerce competitive strategies

3 Ways Ecommerce Companies Can Stay Competitive for Extreme Growth

There’s a reason boxers have weight divisions when it comes to fighting. It would be unfair to pitch a featherweight against a heavyweight. Simply put, the competition just wouldn’t be competitive. If one side has a huge advantage over the other, it’s not a fair fight and would end in mismatches. Unfortunately for e-Commerce, the same doesn’t hold true. When it comes to your competitors, you’re pitched against them all,…

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backlinks for ecommerce sites

17 Ways You Never Knew You Could Build Backlinks to Your Ecommerce Store

Ecommerce SEO sucks. Building backlinks, particularly. You’re competing against the big guys, like Amazon and eBay, and everyone knows and trusts them. Furthermore, how often do you see pages linking to ecommerce brands? You’d probably see more quick wins by throwing a little more cash at a Facebook Ads campaign. Plus, as a brand manager, you’ve probably got better things to spend your time on. Other forms of marketing, product…

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youtube marketing for ecommerce

YouTube Marketing: 5 Proven Strategies to Generate More Sales for Your E-Commerce Business

Looking to find new customers for your e-commerce store? Your ticket to success might be in a medium you haven’t tried yet—YouTube. YouTube may sound intimidating. Don’t videos take a long time to create? Don’t you need expensive equipment? What if you’re not good on camera? But today, you’ll learn exactly how to create a YouTube marketing campaign that works. If you haven’t experimented with video yet, it’s time. YouTube…

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ecommerce welcome email sequence

How to Build An Effective Email Welcome Sequence For Your Ecommerce Brand

For business owner and email marketers, establishing a vibrant and effective Welcome Series is an essential first step in attracting and keeping customers. You never get a second chance to make a first impression, after all, and having an engaging welcome email series is the best way to show potential customers what your company is all about. Remember, your welcome email series is the first real interaction you have with…

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Are Marketplaces Worth The Cost?

I was chatting with a colleague the other day, and he asked me an interesting question: “Do sellers ever complain about the fees required to sell on a marketplace?” It’s a question with lots of angles, but I knew my answer almost immediately. The answer is… yes, but really no. Fact: marketplace selling is hard. There are lots of things about which sellers can, and do, legitimately complain. They’re treated…

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amazon social media

How to Successfully Drive Traffic to Amazon with Social Media Advertising

As Amazon has grown as an eCommerce platform so have the complexities of being an Amazon Seller. The days of simple SEO optimization is no longer enough to keep with the massive number of sellers – and that number is growing every day. Marketing techniques previously reserved for large marketing firms and name-brands are now impressively being implemented by individual sellers. One area that has become increasing popular with sellers…

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Designing a Better Marketplace Listing Tool

At Sellbrite, we’re fortunate to work with amazing sellers of all different shapes and sizes. From startup and brick-to-click to hyper growth phase to established leading brands, we have been fortunate to gain experience and perspective from an extremely wide variety of modern retail businesses. If there is one thing that has been consistently true, it’s that online sellers are a unique, diverse bunch. Following suit, their specific needs to…

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ecommerce rep

What’s Bringing Your Ecommerce Reputation Down And How To Fix It

The average conversion rate of an eCommerce store varies between 2% to 4% depending on the source of traffic, user’s device and your industry. The conversion rate is likely to be lower on a mobile device like smartphone and higher on desktops. According to a whitepaper published by ComScore, there are a handful of reasons why customers do not convert well on smartphones. Over one-fifths of consumers have security concerns when…

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Accessibility in emails

How to Widen Up your Customer Base by Creating Accessible Emails

Email marketing is one of the most preferred channels for delighting and retaining customers at almost every stage of the buyer’s journey from Convert to Close to Delight. Moreover, email is the only push-based marketing channel where all you need is the email address of the subscriber and you can start building a long-lasting relationship with them. Yet you are missing out There is a good chance that your email…

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How to Build Trust with Online Shoppers: An Actionable Guide

If you want to succeed in the increasingly competitive world of ecommerce, you have to work hard to build trust with your target audience. In ecommerce, trust is not something you can build once and secure forever. Building trust requires constant attention and effort. It’s not easy and it takes a lot of work, but if you can do it, the rewards can be big. When people trust you, they…

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