Competitor insights for ecommerce

8 Low-Key Ways Ecommerce Brands are Using Competitor Insights to Spy on You

If you’ve every watched a sports movie, then you’re familiar with the scene where the underdog team watches video of the competition and freaks out a little because of how good they are. A seasoned coach might point out vulnerabilities in the competition, but by the end of the movie, the underdog team defeats the reigning champs and comes out on top. There’s a reason scenes like these play out…

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Email sequences for ecommerce

How to Set up an Email Sequence to Move Customers Through Your Sales Funnel

Have you been in a situation where you’re scoring lots of new leads and growing your email list like crazy? It’s an amazing feeling, but were you shocked when these leads didn’t turn into more sales — especially after you sent all of those promotional emails? Even though people love to get emails from brands they’re interested in, a handful of emails sent sporadically over the course of a few…

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ecommerce abandoned cart emails

Abandoned Cart Email Best Practices to Win Back Shoppers

Ecommerce is growing at breakneck speed as the online shopping experience becomes more seamless. With a few taps on a mobile device, shoppers can browse and buy just about anything. However, one aspect of ecommerce that lots of sellers still struggle with is the dreaded abandoned cart. Somehow, no matter how well your store’s set up to guide shoppers to buy, abandoned carts are simply unavoidable. Estimates put abandoned cart…

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How to Start an Ecommerce Affiliate Program to Increase Sales

As a retailer, chances are you have a diverse audience. That’s why you tweak your advertising copy and content to cater to lots of people across different segments. However, as hard as you try to reach the majority of your audience, there are still those who don’t encounter your ads. Perhaps they aren’t actively looking for products like yours, or they’ve never been to your website, so they don’t see…

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upsell ecommerce customers

9 Ideas for How to Upsell Your Customers and Increase Sales

As an e-commerce seller, you’re in business to grow your customer base and increase sales. To do this, you have to reach as many people as possible by way of advertising, promotions, and offers. These are all effective ways to grow your business but another worthwhile option is figuring out how to upsell your customers. Upselling is a sales strategy used to convince customers to buy more products — usually…

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How to Drive More Repeat Purchases Than Ever Before

Ecommerce business owners are always working hard to develop new strategies that will help them ignite and boost sales each quarter. In the ecommerce world, a big part of driving sales and revenue each month has to involve targeting new customers and convincing them to buy for the very first time. But ecommerce businesses can’t survive in the long run based on purchases from new customers alone. To succeed in…

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Instagram Stories Ads for Ecommerce

How to Use Instagram Stories Ads to Attract New Customers

Like a lot of platforms that have been around for a while, Instagram has evolved from its humble beginnings as a photo-sharing platform to become a thriving ecommerce referral tool. There are 25 million brand profiles currently on Instagram that share new products, offer discounts, promote upcoming events, and simplify the shopping experience. This approach seems to be working because 60% of users turn to Instagram to make their purchase…

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Pinterest for Ecommerce

5 Ways to Use Pinterest to Grow Your Ecommerce Business

When Pinterest first launched back in 2010, it was the go-to place for women to browse and pin the latest fashion, decor, and meal planning trends. Although it has fewer users than other social media platforms, Pinterest is emerging as a leader for ecommerce. For example, it’s the second largest source of social media traffic to Shopify stores. As the platform’s grown and evolved, so too has its features and…

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mobile commerce issues

Common Pitfalls of Mobile Commerce and How to Solve Them

As of 2017, mobile commerce sales in the United States reached $156 billion. By 2021, this figure is expected to skyrocket to more than $420 billion. However, during the third quarter of 2018, the conversion rate of online shoppers using a smartphone was 1.56 percent, in comparison to the conversion rate for shoppers on a laptop or PC hovering close to 4 percent. Whether your own website’s analytical data is in…

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impulse buying online

6 Ways to Increase Impulse Buying Online

Brick-and-mortar stores might be less appealing than online shopping these days, but there’s one thing they excel at: encouraging impulse buying. The longer people stand at checkouts lined by magazines, drinks, and snacks, the more tempted they are to buy something. In fact, U.S. consumers spend up to $5,400 on impulse buys every year. As lucrative as impulse buying is, it doesn’t quite translate the same way for ecommerce. With…

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