youtube marketing for ecommerce

YouTube Marketing: 5 Proven Strategies to Generate More Sales for Your E-Commerce Business

Looking to find new customers for your e-commerce store? Your ticket to success might be in a medium you haven’t tried yet—YouTube. YouTube may sound intimidating. Don’t videos take a long time to create? Don’t you need expensive equipment? What if you’re not good on camera? But today, you’ll learn exactly how to create a YouTube marketing campaign that works. If you haven’t experimented with video yet, it’s time. YouTube…

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ecommerce welcome email sequence

How to Build An Effective Email Welcome Sequence For Your Ecommerce Brand

For business owner and email marketers, establishing a vibrant and effective Welcome Series is an essential first step in attracting and keeping customers. You never get a second chance to make a first impression, after all, and having an engaging welcome email series is the best way to show potential customers what your company is all about. Remember, your welcome email series is the first real interaction you have with…

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Are Marketplaces Worth The Cost?

I was chatting with a colleague the other day, and he asked me an interesting question: “Do sellers ever complain about the fees required to sell on a marketplace?” It’s a question with lots of angles, but I knew my answer almost immediately. The answer is… yes, but really no. Fact: marketplace selling is hard. There are lots of things about which sellers can, and do, legitimately complain. They’re treated…

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amazon social media

How to Successfully Drive Traffic to Amazon with Social Media Advertising

As Amazon has grown as an eCommerce platform so have the complexities of being an Amazon Seller. The days of simple SEO optimization is no longer enough to keep with the massive number of sellers – and that number is growing every day. Marketing techniques previously reserved for large marketing firms and name-brands are now impressively being implemented by individual sellers. One area that has become increasing popular with sellers…

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Designing a Better Marketplace Listing Tool

At Sellbrite, we’re fortunate to work with amazing sellers of all different shapes and sizes. From startup and brick-to-click to hyper growth phase to established leading brands, we have been fortunate to gain experience and perspective from an extremely wide variety of modern retail businesses. If there is one thing that has been consistently true, it’s that online sellers are a unique, diverse bunch. Following suit, their specific needs to…

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ecommerce rep

What’s Bringing Your Ecommerce Reputation Down And How To Fix It

The average conversion rate of an eCommerce store varies between 2% to 4% depending on the source of traffic, user’s device and your industry. The conversion rate is likely to be lower on a mobile device like smartphone and higher on desktops. According to a whitepaper published by ComScore, there are a handful of reasons why customers do not convert well on smartphones. Over one-fifths of consumers have security concerns when…

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Accessibility in emails

How to Widen Up your Customer Base by Creating Accessible Emails

Email marketing is one of the most preferred channels for delighting and retaining customers at almost every stage of the buyer’s journey from Convert to Close to Delight. Moreover, email is the only push-based marketing channel where all you need is the email address of the subscriber and you can start building a long-lasting relationship with them. Yet you are missing out There is a good chance that your email…

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How to Build Trust with Online Shoppers: An Actionable Guide

If you want to succeed in the increasingly competitive world of ecommerce, you have to work hard to build trust with your target audience. In ecommerce, trust is not something you can build once and secure forever. Building trust requires constant attention and effort. It’s not easy and it takes a lot of work, but if you can do it, the rewards can be big. When people trust you, they…

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influencer marketing vs affiliates

The Difference Between Influencer and Affiliate Marketing: What You Need to Know

When it comes to digital marketing we hear a lot about influencer marketing. With billions of users logging onto popular social media platforms every day, you have an unprecedented opportunity to get in front of a larger segment of your target audience than ever before. But what about affiliate marketing? It’s been around for a long time but is not nearly as widely discussed as influencer marketing. Is it still…

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How to Build a Community Around Your Ecommerce Business

The best and most profitable ecommerce brands in operation today know this to be true: it’s not about getting the sale—it’s about serving the customer. It’s not about growth hacks, advertising optimization tactics, or pricing strategies. Those things still matter, but at the end of the day, it’s not what brings success in ecommerce. Instead, success comes from building relationships with people. It comes when you’re able to answer questions,…

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