Multi-Channel FBA Software | Sellbrite

Connect FBA to Shopify, Bigcommerce, eBay, Etsy, and More

with the most user-friendly multichannel selling platform

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True Multichannel Flexibility

Built as a multichannel selling solution from the ground up, Sellbrite is flexible enough to fit your business without custom setup or integrations, yet robust enough to offer the channel-specific features you expect.

Mind-Blowing Customer Support

Our mission is to create value for sellers everyday. Our Customer Success team works tirelessly to help you get set up and grow your business. Experience the personal support our customers rave about.

Ditch the Spreadsheets

Import your existing listings and auto-build products with a single click. Sellbrite will help you streamline and optimize your data for success. Be up and running on Day 1!

A Powerful and Seamless Integration

Product Import

New products are added into your Sellbrite catalog as soon as they arrive at FBA.

Inventory Sync

FBA quantities update automatically so you never oversell

Inventory Rules

Stock quantities are controllable on each sales channel per your own rules

Multiple Warehouses

Combine Merchant-fulfilled and Amazon-fulfilled inventory onto one listing

Inventory Reporting

Low stock items can be easily identified for replenishment

Easy Fulfillment

New multichannel orders are sent for fulfillment, automatically

Tracking Info

Shipment information is passed from FBA back to Sellbrite as soon as orders ship

Complete Order

Sellbrite updates the order on its originating channel and closes it

See what our customers are saying

“You have been phenomenal, your product is revolutionary and we’ve sold more in the first 24 hours of using Sellbrite than we normally do in 3 to 4 days. Thank you!!!”

Jason Diehl

The Ritzy Rose


“First and most most important, an excellent team. They respond to your emails and questions very fast. I have dealt with other multichannel companies, and Sellbrite is the easiest and most user-friendly of all. They are growing at a very rapid rate as well. Thank you all for the help!!”

Austin Schmidt

Molly McMorgan


“I’ve had the opportunity to work with the Sellbrite platform for some time now and I can honestly say that it is by far the best multichannel selling solution out there — and I’ve tried them all.”

Jeff Council

Kramerica Corp


We don’t talk about the Sellbrite product much on the Ecommerce Blog, but we’re thrilled to have just launched some amazing new features that many of you have been waiting for. The powerful Sellbrite <> Fulfillment By Amazon integration is now here.

It’s easier than ever to manage your Multichannel FBA business with Sellbrite.

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Sync FBA Inventory

FBA merchants can now see their FBA inventory quantities on every product. Quantities update rapidly to reflect changes at Amazon, and new products added to your FBA account are imported into Sellbrite automatically. Quantities can be independently managed for each sales channel you connect to Sellbrite. See how it works

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Sync FBA Inventory on eBay

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Fulfill Orders Via Multichannel FBA

Orders from any of your sales channels can now be easily fulfilled via FBA. Prefer to fulfill a warehouse order with FBA stock? You can easily change the assignment of the order item. You can even split an order for multiple fulfillment destinations. See how it works

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Multichannel Fulfillment FBA

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Manage Multiple Warehouses

Sellbrite merchants can now manage inventory from multiple warehouses, independent of FBA. If you keep quantities in two physical locations, as well as FBA, you will be able to see your quantities for all 3 warehouses on each product. Manage cost of goods and bin locations separately, and update quantities in bulk for each location. See how it works

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Manage Multiple Warehouse Locations

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Our latest release includes a bunch of other new features, improvements, and bug fixes. For complete release notes, click here.

What is Fulfillment By Amazon (and why should I use it)?

Millions of sellers trust to do their order fulfillment through Amazon’s third-party logistics service called Fulfillment by Amazon (FBA).

With Fulfillment by Amazon, instead of shipping orders to customers yourself, you can ship your new and used products to Amazon, and Amazon will handle the order fulfillment for you.

You store your products in Amazon’s fulfillment centers, and as orders are placed Amazon directly picks, packs and ships these products. They even manage post-order customer service and manage customer returns on your behalf.

This can save you a significant amount of time every day, and can also save you quite a bit of money in shipping fees, depending on the size and weight of your products — many sellers save more than 50% on their shipping costs.

Fulfillment by Amazon can also fulfill orders from other sales channels from your inventory stored at an Amazon fulfillment center. If you don’t already do so, you can sell the items you have sent to Amazon on other marketplaces or in your online store and let Amazon fulfill those orders for you. And with the help of Sellbrite, that process is completely automated.

Read more about Fulfillment by Amazon here