Michael Ugino, Co-founder, Sellbrite

Michael Ugino

Michael Ugino is the co-founder of Sellbrite. A former IR 300 merchant and Fortune 500 product marketer, Michael now helps small to medium sized brands and retailers build a successful online marketplace strategy. He'd be delighted for you to connect with him on LinkedIn.

walmart fulfillment services

Walmart Fulfillment Services: What Sellers Need to Know

For many ecommerce merchants, it’s difficult to independently handle order fulfillment. On top of operational challenges, fulfillment isn’t cheap. According to Statista, 53% of merchants revealed that their fulfillment costs had risen in 2020. These rising costs can be attributed to the need for personnel, insurance, and warehouse space. Working with a fulfillment service provider […]

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woocommerce-payment-gateways

Everything You Need to Know About WooCommerce Payment Gateways

The average rate of cart abandonment among shoppers is 69.8%, and of the reasons given, 6 out of 10 are related to payments, according to Baymard Institute. Some buyers abandon their shopping carts because of a long, complicated checkout process; some don’t trust the site enough to leave their credit card information; some say there

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Ecommerce marketing automation

The Seller’s Guide to Ecommerce Marketing Automation

If you’re an ecommerce seller, we have good news—online shopping isn’t slowing down any time soon. According to Statista, there are 4.28 trillion U.S. dollars in the ecommerce industry, and it’s expected to rise to $5.4 trillion in 2022. With this rise in shopping activity, ecommerce marketing automation(EMA) is a no-brainer for sellers. EMA and

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walmart-seo

Walmart SEO: How to Rank for the Right Keywords on Walmart Marketplace

You’re an experienced ecommerce merchant who has branding and messaging figured out. You’ve just joined Walmart as a seller, and all seems to be going well until you realize one critical issue—the marketplace doesn’t offer individual seller pages. How are you going to stand out to buyers? When you’re battling with similar sellers for the

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amazon seller fees

Amazon Seller Fees You Need to Know About in 2021

Jeff Bezos must be spinning in his chair, knowing that over 30% of the world’s population is on Amazon. That’s mind-blowing, right? Well, it’s true. As of June 2021, 2.45 billion people visit the #1 ecommerce website every month. With this constant traffic flow, it makes sense that many retailers are eager to become Amazon

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FBA fees

Everything You Need to Know About Amazon FBA Fees

Fulfillment By Amazon (FBA) enables ecommerce retailers to store their products in Amazon warehouses — regardless of whether they actually sell on Amazon — and lets Amazon handle the packing and shipping of those products. In addition to offering fast fulfillment, FBA also provides customer service for retailers, as well as certain marketing advantages, such

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woocommerce-hooks

How to Customize Your Store Using WooCommerce Hooks

You’ve installed WooCommerce on your ecommerce site. Congrats! Now, it’s time to customize your store…but you have no clue how to do that. Well, there’s an easy and effective way you can tweak your online store without any hassle: WooCommerce hooks. By using WooCommerce hooks, you don’t have to worry about juggling multiple plugins to

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multichannel selling

Multichannel Selling: A Guide for Ecommerce Businesses

Many ecommerce sellers start their selling journey on one platform, such as an online store or a marketplace. But once their business is in place, it’s time to consider multichannel selling.  Multichannel selling fosters expansion by putting merchants’ products in front of a wider audience. Sellbrite research has found that sellers on three or more channels generate

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walmart dropshipping

The Complete Guide to Walmart Dropshipping

According to eMarketer, Walmart is the second-largest retail ecommerce marketplace, making up 6.7% of retail ecommerce sales in 2020. It trails only behind Amazon and leverages its brick-and-mortar stores to stay ahead of other ecommerce platforms like eBay. And if you’re a dropshipper, Walmart’s marketplace can be particularly advantageous.  Dropshipping is a way to sell products where

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