Michael Ugino

Michael Ugino

Michael Ugino is the co-founder & CMO of Sellbrite. A former IR 300 merchant, Michael hails from South Carolina but now lives in California. He’d be delighted for you to connect with him on LinkedIn.

Walmart Free 2-Day Shipping

Why Sellers Should Rejoice For Walmart Free 2-Day Shipping

There is a massive opportunity for sellers right now, and it’s one that very few know, or are even talking about, yet… Walmart fast shipping tags. This post will take a look at what the Walmart Free 2-Day Shipping program offers sellers (on a currently limited basis), what sellers need to know about the program, and most importantly… how to take advantage. Walmart is not backing down from competition in…

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Web design for ecommerce

50 Best Ecommerce Website Designs to Learn From

Just like any brick-and-mortar shop, your e-commerce site needs to be carefully curated to attract buyers. It’s not just a matter of sleek graphics and motion effects. Your design needs to employ UX principles that create a seamless shopping experience, so there’s no resistance towards reaching the final checkout. Besides reducing friction, the site should reflect your brand’s value through a clear, intentional style. Having a professional, unified “look” gives…

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Checklist for Amazon Sellers

6-Step Checklist for Acing Your First Month as an Amazon Seller

The moment you sign up as an Amazon seller, the clock starts ticking. Amazon will hold you to its monthly performance metrics from day one. And being prepared makes all the difference: with this checklist you’ll be ready to ace every step of selling on Amazon. We’ve covered everything from the most basic preparation to the next steps necessary to grow into your success. First things first: 1. Get your…

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ebay listing tips and tricks

10 Steps to Create a Top-Selling eBay Listing

When eBay first launched, your success as a seller depended on what items you were selling. Buyers came to eBay to find unique products—collectibles, antiques, used goods—so sales depended on how your item selection fit with demand on eBay. The marketplace still has unique products, but its product categories have become more saturated. With more merchants selling the same items, sellers have to carefully create their listings to stand out…

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ecommerce content marketing process

Build an Ecommerce Content Marketing Process That’s Results-Focused

This is a guest post from the team at Airtable. Read more on the Airtable blog! Ecommerce content marketing often feels more artistic than results-driven. From blog posts to videos, this content is created to showcase a brand’s aesthetic and the lifestyle around a product. By presenting an amplified brand image, the content is meant to get customers excited about products and drive them to make purchases. The online grocery…

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subscription box tips and tricks

12 Ecommerce Tips to Learn From Subscription Box Services

Five years ago, the subscription model still seemed niche and unfamiliar to most consumers. A decade ago, subscription boxes like Birchbox didn’t exist. Now, almost every type of product is offered through a subscription box. From 2014 to 2017, subscription box sales grew 800%. For the top subscription boxes, greater sales boil down to solid e-commerce practices. Unique branding, curated customer experiences and more features have attracted consumers and driven…

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fba fees for amazon

Are Amazon FBA Fees Worth The Cost?

If you’re an Amazon seller, it’s likely you’ve considered using Fulfilled By Amazon (FBA). But does it deliver better ROI, will it drive up your costs, and is it a fit for your business? This guide should clear the question up. To start out, let’s look at what Amazon’s fees for FBA actually are and how their fee schedule is set up. How does Amazon’s fee schedule work? There are…

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how to promote amazon listings

9 Ways to Promote Your Amazon Listings and Sell More Products

Amazon’s marketplace is just as lucrative as it is crowded. To profit as a seller, you have to stand out against over two million merchants. But if you do grab buyers’ attention, you’re bound to make sales since so many shoppers flock to Amazon. The average conversion rate in the marketplace is roughly 15%, roughly three to five times that of other e-commerce sites. The key to reaching Amazon shoppers…

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What ebay sellers should know

eBay 2018 Updates: Everything Sellers Need to Know

Starting as an auction site for small vendors with collectibles, eBay is now a marketplace with every type of product, merchants of all sizes, and multiple purchasing options. The platform has sustained itself by constantly meeting buyers’ needs. Rather than staying static, eBay introduces new marketplace features constantly to satisfy ever-changing shopper expectations. These changes affect how you conduct your business as an eBay seller and, in turn, influence your…

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Inventory Management Techniques

10 Inventory Management Techniques to Control Costs

Inventory management isn’t just another form of record keeping. As an online seller, inventory management makes or breaks your bottom line. Solid inventory management is the key to a healthy ecommerce cash flow. With good inventory management, sellers clearly understand how much stock they need to order to make a profit. Without that clarity, sellers risk lowering their profits by accidentally under- or overstocking. To help merchants gain solid control…

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