Michael Ugino

Michael Ugino

Michael Ugino is the co-founder & CMO of Sellbrite. A former IR 300 merchant, Michael hails from South Carolina but now lives in California. He’d be delighted for you to connect with him on LinkedIn.

Reduce shipping costs for ecommerce

6 Strategies for Reducing Your Ecommerce Store’s Shipping Costs

The one thing that every ecommerce business has in common — regardless of size, niche and experience — is shipping. Whether you sell food, fashion accessories or tech gadgets, you’re always going to have to ship something to your customers. But shipping isn’t cheap and at times it isn’t even fast. At least not for small businesses. Large brands like Walmart can offer free shipping and programs like Amazon Prime…

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ecommerce celebrity stores

The Top Celebrity-Owned Ecommerce Companies and What You Can Learn From Them

Kylie Jenner. Kate Hudson. Michelle Phan. When a celebrity—of screen, stage, or YouTube—makes it big in business, it’s easy to write them off as fortunate. The truth is, though, that many of the biggest celebrity-founded ecommerce companies have a lot more going on behind the scenes than you might expect. In many cases, they’re inventive, ingenious, and legitimately compelling businesses—using tactics that can set any kind of business apart, not…

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positive amazon feedback

How to Get More Positive Feedback on Amazon

There are few things as crucial to your Amazon business as your Seller Feedback rating. Buyers use this rating to judge you against other sellers. If the rating is neutral or low, there’s a good chance shoppers won’t trust your business and make a purchase. Beyond building buyer trust, your Seller Feedback rating is considered by Amazon’s algorithms to measure your performance—and whether your products should be more or less…

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Walmart Free 2-Day Shipping

Why Sellers Should Rejoice For Walmart Free 2-Day Shipping

There is a massive opportunity for sellers right now, and it’s one that very few know, or are even talking about, yet… Walmart fast shipping tags. This post will take a look at what the Walmart Free 2-Day Shipping program offers sellers (on a currently limited basis), what sellers need to know about the program, and most importantly… how to take advantage. Walmart is not backing down from competition in…

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Web design for ecommerce

50 Best Ecommerce Website Designs to Learn From

Just like any brick-and-mortar shop, your e-commerce site needs to be carefully curated to attract buyers. It’s not just a matter of sleek graphics and motion effects. Your design needs to employ UX principles that create a seamless shopping experience, so there’s no resistance towards reaching the final checkout. Besides reducing friction, the site should reflect your brand’s value through a clear, intentional style. Having a professional, unified “look” gives…

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Checklist for Amazon Sellers

6-Step Checklist for Acing Your First Month as an Amazon Seller

The moment you sign up as an Amazon seller, the clock starts ticking. Amazon will hold you to its monthly performance metrics from day one. And being prepared makes all the difference: with this checklist you’ll be ready to ace every step of selling on Amazon. We’ve covered everything from the most basic preparation to the next steps necessary to grow into your success. First things first: 1. Get your…

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ebay listing tips and tricks

10 Steps to Create a Top-Selling eBay Listing

When eBay first launched, your success as a seller depended on what items you were selling. Buyers came to eBay to find unique products—collectibles, antiques, used goods—so sales depended on how your item selection fit with demand on eBay. The marketplace still has unique products, but its product categories have become more saturated. With more merchants selling the same items, sellers have to carefully create their listings to stand out…

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ecommerce content marketing process

Build an Ecommerce Content Marketing Process That’s Results-Focused

This is a guest post from the team at Airtable. Read more on the Airtable blog! Ecommerce content marketing often feels more artistic than results-driven. From blog posts to videos, this content is created to showcase a brand’s aesthetic and the lifestyle around a product. By presenting an amplified brand image, the content is meant to get customers excited about products and drive them to make purchases. The online grocery…

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subscription box tips and tricks

12 Ecommerce Tips to Learn From Subscription Box Services

Five years ago, the subscription model still seemed niche and unfamiliar to most consumers. A decade ago, subscription boxes like Birchbox didn’t exist. Now, almost every type of product is offered through a subscription box. From 2014 to 2017, subscription box sales grew 800%. For the top subscription boxes, greater sales boil down to solid e-commerce practices. Unique branding, curated customer experiences and more features have attracted consumers and driven…

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fba fees for amazon

Are Amazon FBA Fees Worth The Cost?

If you’re an Amazon seller, it’s likely you’ve considered using Fulfilled By Amazon (FBA). But does it deliver better ROI, will it drive up your costs, and is it a fit for your business? This guide should clear the question up. To start out, let’s look at what Amazon’s fees for FBA actually are and how their fee schedule is set up. How does Amazon’s fee schedule work? There are…

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