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Michael Ugino

Michael Ugino

Michael Ugino

Michael Ugino is the co-founder & CMO of Sellbrite. A former IR 300 merchant, Michael hails from South Carolina but now lives in California. He’d be delighted for you to connect with him on Twitter.

5 Key Things to Know About Email Marketing for Ecommerce

Most brick-and-mortar store shoppers find it annoying when a salesperson constantly shadows them. Even though it’s meant with the best intention, customers get uncomfortable when they know the salesperson is just trying to push a sale. Email marketing works similarly for ecommere companies. When you send too many company-centric emails to push your products, you turn into that nagging salesperson. Email isn’t just a way to get people to buy…

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The Best 5 Free Shopify Themes for Every Online Store

With the back arrow at the top of every browser, customers can quickly bounce off an online store if they’re not immediately interested. Your shop’s design is the first impression the customer will get, so it’s critical that a store’s design is attractive. If it isn’t easy to look at and navigate, the customer won’t stay and shop. But beyond being good-looking, a store’s design should be communicative of your…

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What to Do If Your Amazon Account Gets Suspended

With 2 billion monthly site visitors, Amazon strictly regulates sellers to preserve the high quality of its marketplace. Most sellers have no problem following these policies since they’re eager to access Amazon’s 2 billion site visitors shopping for products each month. Having said that, Amazon’s rules are quite strict. Even the best of sellers have had their accounts suspended. [Source] Luckily, suspension is not the end of the world. Sellers…

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Is Your Amazon Reputation Killing Your Sales?

When you buy something in a store, what you see is what you get. You can inspect the item for yourself, make sure it works, and have a chat with the salesperson before you make your purchase. You know exactly what you’re going to walk out of the store with. That’s not true when people buy online. Buyers can’t see items before they buy, so they have to take the…

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Remove Negative Amazon Feeback

How to Remove Negative Feedback on Amazon

[Image Source] Amazon has over 2 million third-party sellers that cover more than half of its sales — with this much competition, Amazon sellers must maintain a high feedback rating to distinguish themselves and stay successful. Without a stellar rating, sellers can’t build buyer trust. By scanning feedback ratings on Amazon seller profiles, buyers quickly determine which seller is the most reliable and trustworthy. Almost always, the consumer will choose…

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Expand Bigcommerce Store to Sell on Walmart

How to Expand your BigCommerce Store to Sell on Walmart Marketplace

You are an ecommerce entrepreneur. You’ve built a webstore with BigCommerce and unlocked one of the biggest secrets in the industry: how to get people to your site. Congratulations! You’re part of an elite club. But opportunity is all over the place, resources are always in short supply, and traffic can be very expensive. Where should you invest your resources to get the biggest bang for your buck? The answer…

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Multichannel Shipping Integration Now Available

We don’t talk about the Sellbrite product much on the Ecommerce Blog, but we’re thrilled to have just launched some amazing new functionality. Now, Sellbrite merchants can create shipping labels and print postage directly from their account. Sellbrite has secured the lowest possible rates available for its merchants, allowing you to save lots of money without the need for any additional shipping tools. With this new multichannel shipping integration, it’s…

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Sellbrite Success Story - All About Shapewear

Success Story: All About Shapewear Grows From 40 Product Listings To Over 2500

Growing a retail business is hard, particularly when you are ready to add your second sales channel. Robinsson Botero learned firsthand how hard it is after launching his first Shopify store selling women’s shapewear. At the time, he only sold 20 SKUs on eBay, but managing pricing, inventory, and orders was already becoming too much between the two platforms. In order to expand his business, Botero and All About Shapewear…

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Multichannel Ecommerce News

Multichannel Ecommerce News: FBA Ships 1B Packages, Walmart Closes 154 Stores, Shopify Launches Android POS, and More

Welcome to this week’s Multichannel Ecommerce News update. Stories in this week’s ecommerce roundup include FBA’s growing dominance on all fronts, Walmart’s shift toward ecommerce, Shopify POS for Android (yay!), and a whole lot more. As always, if there is a story you think is worth sharing, be sure to email us, or leave us a link in the comments! 50 Ecommerce Predictions For 2016 Webretailer has compiled a list…

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Sellbrite Integrates FBA

Multichannel FBA Integration Now Available

We don’t talk about the Sellbrite product much on the Ecommerce Blog, but we’re thrilled to have just launched some amazing new features that many of you have been waiting for. The powerful Sellbrite <> Fulfillment By Amazon integration is now here. It’s easier than ever to manage your Multichannel FBA business with Sellbrite. Sync FBA Inventory FBA merchants can now see their FBA inventory quantities on every product. Quantities…

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