Michael Ugino

Michael Ugino

Michael Ugino is the co-founder & CMO of Sellbrite. A former IR 300 merchant, Michael hails from South Carolina but now lives in California. He’d be delighted for you to connect with him on LinkedIn.

increase conversion with better checkout designs

How to Drive Users to Checkout With Design

Driving conversions falls at the intersection of development, design, and marketing. This convergence is tricky. Picture this: You work hard to make the interface of your e-commerce site slick and responsive and to simplify the buying process. But for reasons outside your control, after lots of activity, the only thing you hear from some of your customers is crickets. But you can win them back! Anything from sending customer surveys…

Read more Leave a comment

Product Listing on Amazon

Creating a Unique Amazon Product Listing: A Step-by-Step Guide

Consumers at a shopping mall get to know brands through storefronts. After handling inventory, seeing how a shop is designed, and talking to employees, buyers form an impression of the business and decide whether they want to make a purchase. As an Amazon seller, your product listing is your storefront. Like a window display attracting shoppers, your listing title and image on a search results page get buyers to click.…

Read more One Comment

How a Passion for Improving Lives Abroad Helped One Couple Build a Thriving Wholesale Fair Trade Ecommerce Business

In the year 2000, Kevin Ward and Renice Jones weren’t yet living in the sleepy Florida beach town that they would one day call home. They weren’t yet stewing over whether to rent or buy the 10,000 ft of warehouse space they needed to fulfill a growing demand for the fair trade handicraft products they were selling online. They hadn’t yet formed the ecommerce business that would one day produce millions…

Read more Leave a comment

multichannel cash flow

Improve Your Cash Flow With Inventory Management

Growing an online business is incredibly difficult without healthy cash flow. If customers / sales channels are slow to pay, a seller can’t pay their suppliers and employees. Without paying suppliers and employees, there’s no inventory and no people to operate the business. A business should always be striving for positive operational cash flow. With greater inflows than outflows, a company has extra resources to grow and expand. The key…

Read more Leave a comment

ecommerce UGC on Instagram

The 9 Best Ecommerce UGC Campaigns on Instagram

You’re on Amazon looking for a new frying pan, and you have no idea which kind you should buy. You narrow it down to three types. They’re the same price, they all look relatively identical, and you don’t have any associations with the brand names to draw on. They’re pretty much all the same frying pan except for one key difference. One of the pans has a bevy of long…

Read more Leave a comment

Chatbots for ecommerce

Everything You Need to Know About Chatbots in Ecommerce

Online shopping doesn’t follow a single path. Instead, there’s an abundance of ways to make an online purchase — apps, email, social media. These multiple options can be disorienting to customers if there isn’t one clear route for reaching businesses. Enter “conversational commerce,” or businesses and buyers connecting through messaging apps. Companies today can use chatbots to instantly communicate with customers and resolve their issues on multiple platforms, such as…

Read more One Comment

The Quick Guide to Product Shipping: Everything You Need to Know

In ecommerce, an effective and scalable shipping strategy is crucial. You can sell great products, you can hire genius marketing experts to help you reach the right audience, and you can have a beautiful website, but none of it matters unless you’re able to consistently provide customers with a delightful and reliable product delivery experience. When you’re first starting out in ecommerce, shipping might not seem like much of a…

Read more Leave a comment

mobile commerce tips

How to Prep for Mobile Commerce in 2018

Over the past 17 years, consumers have been spending increasing amounts of money online. Ecommerce sales jumped from $7.3 billion in Q3 2000 to $115.3 billion in Q3 2017. But in recent years, buyers are getting even more flexibility and accessibility with online shopping—thanks to the rise of mobile shopping. Mobile commerce is growing in popularity as technology improves. Phones and tablets are now as capable as basic computers with…

Read more One Comment

selling low prices

Low-Price Selling: Is it Worth It?

Selling a lot of products at low prices is a proven profitable strategy. If you have any doubts, just look at America’s favorite discount store Walmart. They’re earning $486 billion in 2017 fiscal year revenue. But Walmart is actually doing something really hard. Earning profits on low price items requires planning. To ensure earnings, a merchant has to selectively choose their inventory: goods with low costs and high demand to…

Read more Leave a comment

How Does Amazon Make Money? [INFOGRAPHIC]

Amazon makes a lot of money. But how? Do they make their money on books, or on merchant sales, or on TV shows? Where does the money come from, and what does the breakdown look like? We dig into Amazon and answer all of these questions for you. Love this infographic? Share it on your site or in a blog post (just copy and paste the text below): Just The…

Read more 15 Comments