Michael Ugino

When paying for products, customers prefer stores that make the payment process easy and smooth. So the importance of having a payment gateway that makes checking out uncomplicated cannot be overemphasized. Payment gateways are platforms, like PayPal, Square, and Stripe, that process credit card payments for ecommerce sites. Although there are a number of payment […]

Have you ever wanted to start an online store but didn’t want to deal with inventory management, fulfillment, shipping, or any other ecommerce shenanigans? Then dropshipping might be perfect for you. Dropshipping is an order fulfillment method where the seller doesn’t make or stock products but instead uses a third-party supplier to ship products to customers.

Global retail ecommerce sales increased by $926 billion between 2019 and 2020, according to eMarketer. Of those numbers, WooCommerce powers 30% of ecommerce stores, making it a popular choice among ecommerce sellers. So what is WooCommerce? It’s a free WordPress plugin that adds ecommerce functionality to WordPress websites. Automattic acquired WooCommerce in 2015, and it has since become

When a customer wants to buy a t-shirt, chances are they will be looking for variations of that shirt with different designs and sizes. In WooCommerce, these variations are known as variable products. With the WooCommerce variable product feature, you can create specific products that have multiple variations. Say you’ve made the aforementioned t-shirt in five

Most people think of Twitter as a dumpster fire of strong, opinionated content—not a library of knowledge. But for ecommerce sellers, the platform is incredibly valuable for learning how to build and grow an online store. Finding people to follow isn’t that hard. But filtering through the noise and finding ecommerce content that both come

Picture this: Your Etsy shop just turned a year old, and it’s booming. You’re wondering if you should start an online store in addition to your shop.  With Pattern by Etsy, building an online store doesn’t have to be separate from Etsy. Launched in 2017, the platform allows sellers to create personalized websites hosted by

WooCommerce is one of the most popular platforms for setting up an online store. According to BuiltWith, WooCommerce has 30% of the market share for websites using ecommerce technologies. Its popularity isn’t a surprise—the tool offers plenty of store customization features and is free to use. Although WooCommerce is free to use, there are additional

Whether you started on a marketplace like Amazon or your own website, you’ve already invested in inventory, fulfillment, and operations for your business. You’ve already set prices, taken product images, and worked out listing details. Multichannel distribution means taking that foundation and expanding it to new buyers on different channels. Yes, it’s an investment of