multichannel cash flow

Improve Your Cash Flow With Inventory Management

Growing an online business is incredibly difficult without healthy cash flow. If customers / sales channels are slow to pay, a seller can’t pay their suppliers and employees. Without paying suppliers and employees, there’s no inventory and no people to operate the business. A business should always be striving for positive operational cash flow. With greater inflows than outflows, a company has extra resources to grow and expand. The key…

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SEO Strategies for Ecommerce Stores

Your Ecommerce SEO Strategy: How to Optimize Your Store

Selling online without an SEO plan is like an unlit shop on a remote road. Buyers can’t easily find the store, so the merchant can never make a sale. SEO is the key to driving more customers to your online store. Some say that SEO is dead as search engines have changed their algorithms to have more complex standards for relevant results. But SEO isn’t dead — it’s just changing.…

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The Quick Guide to Product Shipping: Everything You Need to Know

In ecommerce, an effective and scalable shipping strategy is crucial. You can sell great products, you can hire genius marketing experts to help you reach the right audience, and you can have a beautiful website, but none of it matters unless you’re able to consistently provide customers with a delightful and reliable product delivery experience. When you’re first starting out in ecommerce, shipping might not seem like much of a…

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Reseller certificates for ecommerce

The Resellers Guide to Resale Certificates

There are tons of ecommerce business models, but many involve buying products from a wholesaler or other retailer and reselling those items at a higher price, then rinse and repeat. If you buy your inventory from vendors, chances are you’ll be charged sales tax unless you hold a valid “resale certificate” (sometimes called a “reseller’s permit.”) Resale certificates prove to your vendor that you are buying their products to sell…

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Ecommerce omnichannel tips

Omnichannel eCommerce Strategies: a 3-Step Plan To The Perfect Customer Journey

Creating a seamless customer journey is the key to generating recurring sales. Making every touchpoint and every user experience flawless. First, they land on your website. Next, they shop in the store. And finally, check out on a mobile app. Omnichannel strategies have the power to create memorable, lasting experiences for consumers. And the better the experience, the higher chance you have of landing higher lifetime value customers. But that’s…

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Inventory Management for Ecommerce Quick Guide

The Quick Guide to Inventory Management for Ecommerce

To build a sustainable, profitable, scalable ecommerce business in 2018, you need to understand the ins and outs of managing inventory. Poor inventory management can be a complex challenge to overcome for any ecommerce entrepreneur, no matter your expertise, the size of your business, the types of products you sell, or the audience you serve. As you wrap up the holiday shopping season, or as you work through plans for…

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How to Keep Your Branding, Voice, and Style Intact No Matter Where You’re Selling

As the world of ecommerce continues to get more and more competitive, companies are finding it increasingly difficult to differentiate from competitors, connect with their target audience, and convince people to actually buy from them. Without clear and established guidelines about brand personality, voice, and style in place, new ecommerce companies seem to struggle to survive past even the first few months of operation. In addition, thanks to the widespread…

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Walmart Vs. Amazon: The Seller’s Guide

The internet may be the great equalizer in many ways, but some ways to sell your products online are just more successful than others. All online marketplaces have pros and cons—and by selling across multiple channels, you can take advantage of the best aspects of each one. But to actually get the most out of each channel, you have to know what to focus on. Consider selling on Walmart and…

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How U.S. Sales Tax Works: A Guide for Online Sellers

The United States has one of the most complicated sales tax systems in the world, and it can be tough for online sellers to wrap their heads around how sales tax works. This guide will explain the basics of U.S. sales tax so online sellers aren’t completely and totally lost. U.S. Sales Tax is Governed at the State Level Many online sellers are initially surprised to learn that there is…

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How Ecommerce Sellers Can Build Buyer Personas to Connect with Customers

Ecommerce sellers have more potential buyers at their fingertips online than any mom-and-pop store can hope to gather. But this doesn’t mean sellers should market to as many people as possible. Instead of advertising to a large, indefinite group of people, ecommerce sellers have to target specific audiences. When marketing is directed towards specific customer types, it resonates with buyers in a way that makes them feel more connected to…

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