Consumers at a shopping mall get to know brands through storefronts. After handling inventory, seeing how a shop is designed, and talking to employees, buyers form an impression of the business and decide whether they want to make a purchase. As an Amazon seller, your product listing is your storefront. Like a window display attracting shoppers, your listing title and image on a search results page get buyers to click.…
You don’t need a fortune to start an ecommerce business. Without a physical store, maintenance expenses and (usually) labor expenses are significantly reduced for online sellers. With these low startup costs, many merchants flock to sell online with the hope of making an easy profit. Selling online, however, isn’t automatically profitable. Merchants have to stay ahead of fierce ecommerce competition and account for unique online selling expenses, such as marketplace…
Every ecommerce seller knows the rule — utilize your data to increase sales. Though everyone may have heard this rule, not everyone knows how to use data to increase their revenue. With so many metrics to track, it can be difficult to know which ones to focus on and improve. Sellers on Amazon who want to boost their revenue have to consider a unique set of data. Their account metrics…
With 2 billion monthly site visitors, Amazon strictly regulates sellers to preserve the high quality of its marketplace. Most sellers have no problem following these policies since they’re eager to access Amazon’s 2 billion site visitors shopping for products each month. Having said that, Amazon’s rules are quite strict. Even the best of sellers have had their accounts suspended. [Source] Luckily, suspension is not the end of the world. Sellers…
You’ve steadily grown your Amazon business. You’re one of the many who’ve unlocked the formula for tapping into Amazon’s potential. The upside of joining a marketplace is that the audience is abundant and primed for purchase. But have you considered the need to protect your Amazon business? Where there is reward, there is also risk. The best way to protect your Amazon business is to build your own ecommerce store.…
[Image Source] Amazon has over 2 million third-party sellers that cover more than half of its sales — with this much competition, Amazon sellers must maintain a high feedback rating to distinguish themselves and stay successful. Without a stellar rating, sellers can’t build buyer trust. By scanning feedback ratings on Amazon seller profiles, buyers quickly determine which seller is the most reliable and trustworthy. Almost always, the consumer will choose…
Welcome to this week’s Multichannel Ecommerce News update. Some really cool stories in the last week in ecommerce, including a partnership between Bigcommerce and Uber, Jet.com raising a huge round of funding, and in a move that should surprise nobody, Amazon opens a physical store. As always, if there is a story you think is worth sharing, be sure to email us, or leave us a link in the comments!…
I’m not normally one to stand around marveling at the achievements of others. I’d rather be coming up with new ideas of my own and implementing them. That said, there are some truly incredible people in our industry, and I wanted to bring to your attention four ecommerce entrepreneurs I admire, and think you should too. 🙂 Jeff Bezos Everyone knows who Jeff Bezos is, right? If you don’t, Jeff…
Attention sellers, visitors, and friends! After a far-too-long break from your Multi-Channel Seller News updates, we’re back in action. Here are a few stories that we feel are worth a few minutes of your attention this week… Multi-Channel Seller News: 3 Keys to Bootstrapping a Consumer Products Business Check out this article from one of our awesome customers, Joe Huff of LSTN Headphones, where he shares some of the lessons…
