Whenever I talk to new ecommerce store owners, I almost always hear the same thing – they want more sales. The general consensus is that, if they get more traffic, they will get more sales. Which is generally true. But, that usually means spending more
UX, a horrible little acronym – that isn’t actually an acronym. Designers and developers often talk about it in reference to architecture and aesthetic principles, often without any mention of the economic impact. I’ve always shied away from it myself out of… well… ignorance. That
We’ve just welcomed in another year — by my reckoning there’s no better time to try a new approach to pay-per-click (PPC) marketing. While PPC continues to grow increasingly competitive across many niches, it’s still a supremely important part of the online retailer’s inbound marketing
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