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Competitive Pricing Psychology

The Psychology of Competitive Pricing for Ecommerce

Pricing for ecommerce is a tricky beast. You need to account for competition with other sellers, but you don’t want to de-value your products in a race-to-the-bottom. Purely competitive pricing can lead to disappointing results: you might not sell enough to compensate for offering the

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Walmart Vs. Amazon: The Seller’s Guide

The internet may be the great equalizer in many ways, but some ways to sell your products online are just more successful than others. All online marketplaces have pros and cons—and by selling across multiple channels, you can take advantage of the best aspects of

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Multichannel Ecommerce News

Etsy Shutters Accounts, Shopify Shares Surge, 11Main Sold

[br] Multichannel Ecommerce News Welcome to this week’s Multichannel Ecommerce News update. There were some noteworthy news articles over the past few weeks, including mass layoffs at 11Main, Etsy shuttering many merchant accounts, and the reason why Shopify shares surge from IPO. Note: there will

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Products To Sell Online

Finding Products To Sell Online

Photo credit to Flickr user katplum Everyone wants to sell online nowadays, right? It’s the latest thing to be doing – and the potential really is unlimited. However, most of us get stuck at the same point. What should I sell? Or, what else can

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#EcomLaunch 7: Strategies That Fuel Growth

NailPolish.co.uk has been ticking over very nicely. I have to admit, I’ve not been spending a great deal of time on it for a couple of reasons. The first reason being that we’re a man down at the moment, so I’ve been packing boxes like

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