Facebook Ad Content

Five Ideas For Generating Facebook Ad Content

Advertising is hard; there’s no two ways about it. Due to its fluid and ever-changing nature, many would argue that advertising on Facebook is even harder. The sheer amount of variables you need to take into account can be staggering and daunting. A major piece, and a major challenge, of the Facebook advertising puzzle is generating quality, relevant Facebook ad content. The master marketer understands that finding that perfect ad…

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Retargeting Tips

Five Pro Tips For Retargeting Ads

Photo credit to Flickr user baloochester This isn’t the first post I’ve written about retargeting ads, but as I’ve worked with this form of marketing more and more, I’ve gradually worked out what does and doesn’t work. I want to give you my five pro tips for retargeting, which I truly believe will help you significantly increase the ROI you see on your campaigns. Let’s get to it! Segment your…

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Ecommerce Tools

5 Ecommerce Tools You Can’t Live Without

It seems like there are more ecommerce tools than there are ecommerce merchants. The market is saturated with tools that can do almost everything for you – but how do you pick the ones that are going to make the biggest impact on your sales? Here’s a list of 5 of the absolute best ecommerce tools on the market. Tools like these are the reason we’ve seen exponential growth at…

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Facebook Ads

Why You Can’t Ignore Facebook Ads

Facebook ads – you probably either love them or hate them – but if you are in ecommerce, you better cozy up to them quickly. Merchants are seeing 500%+ returns from Facebook ads – you simply can’t ignore that kind of Return On Ad Spend (ROAS) if you plan on growing your business in 2015. Facebook has been working hard to make their ads easier to build. Think it’s hard…

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New Year, New Approach: How to Make the Most of PPC

We’ve just welcomed in another year — by my reckoning there’s no better time to try a new approach to pay-per-click (PPC) marketing. While PPC continues to grow increasingly competitive across many niches, it’s still a supremely important part of the online retailer’s inbound marketing strategy. Don’t lose focus! It’s more important than ever to make a commitment to tweaking and improving your campaigns on an on-going basis. If you want…

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