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New Year, New Approach: How to Make the Most of PPC

We’ve just welcomed in another year — by my reckoning there’s no better time to try a new approach to pay-per-click (PPC) marketing. While PPC continues to grow increasingly competitive across many niches, it’s still a supremely important part of the online retailer’s inbound marketing strategy. Don’t lose focus! It’s more important than ever to make …

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