Competitive Pricing Psychology

The Psychology of Competitive Pricing for Ecommerce

Pricing for ecommerce is a tricky beast. You need to account for competition with other sellers, but you don’t want to de-value your products in a race-to-the-bottom. Purely competitive pricing can lead to disappointing results: you might not sell enough to compensate for offering the lowest prices. A profitable pricing strategy involves considering not only your competitions’ prices, but also your customers’ motivations. Sellers use their understanding of potential buyers’…

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Multichannel Ecommerce News

Multichannel Ecommerce News: FBA Ships 1B Packages, Walmart Closes 154 Stores, Shopify Launches Android POS, and More

Welcome to this week’s Multichannel Ecommerce News update. Stories in this week’s ecommerce roundup include FBA’s growing dominance on all fronts, Walmart’s shift toward ecommerce, Shopify POS for Android (yay!), and a whole lot more. As always, if there is a story you think is worth sharing, be sure to email us, or leave us a link in the comments! 50 Ecommerce Predictions For 2016 Webretailer has compiled a list…

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Ecommerce Tools

5 Ecommerce Tools You Can’t Live Without

It seems like there are more ecommerce tools than there are ecommerce merchants. The market is saturated with tools that can do almost everything for you – but how do you pick the ones that are going to make the biggest impact on your sales? Here’s a list of 5 of the absolute best ecommerce tools on the market. Tools like these are the reason we’ve seen exponential growth at…

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turn customers into subscribers

Turn Customers Into Subscribers

Photo credit to Flickr user thomashawk I’ve been selling things over the Internet for longer than I care to think about. I started out selling used video games on eBay that I was able to procure cheap from local garage sales. Somehow I managed to wind up in the beauty industry – many years later… I love ecommerce, and I love customers. But every single month, there’s always that little…

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Multichannel Ecommerce News

Amazon Same-Day Delivery, eBay Repricing, and Alibaba Sourcing

Multi-Channel Seller News It’s been a little while since our last Multi-Channel Seller News update, but we’ve got some important ecommerce news and selling resources for you as we enter the Holiday rush. As always, if there is a story you want to share with us that you think we should include, be sure to leave us a link in the comments! USPS announces Holiday Ship-By Dates USPS has announced…

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