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Alexa Lemzy

Alexa Lemzy

Alexa Lemzy

Alexa Lemzy is the customer service expert and content editor at business SMS service TextMagic. She is passionate about innovations in customer experience, mobile marketing, and business operations. You can reach her at @Alexa_Lemzy.

7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

Savvy business owners know that customer retention is worth its weight in gold. The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead. That’s why you need to develop post-purchase…

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