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The Best 5 Free Shopify Themes for Every Online Store

With the back arrow at the top of every browser, customers can quickly bounce off an online store if they’re not immediately interested. Your shop’s design is the first impression the customer will get, so it’s critical that a store’s design is attractive. If it isn’t easy to look at and navigate, the customer won’t stay and shop.

But beyond being good-looking, a store’s design should be communicative of your brand. Just like a physical store owner shows a customer around their shop, a store’s design should introduce the buyer to the kinds of products and customer experience they can expect from you.

Unfortunately, effective web design can get pricey if you’re hiring graphic designers or using fancy design software. For small business owners, there’s no need to wait until your business can afford these expenses. As a budget-friendly alternative, many sellers utilize free Shopify themes to design their online store. These e-commerce templates are set up and ready to go so sellers don’t have to deal with the hassles of designing a quality site.

Picking the right Shopify theme

You may be unsure about how you want your Shopify theme to serve your business — that’s okay! When you’re planning the setup of your online shop, you should be considering:

  • Do I need to showcase a large or small inventory?
  • For presenting content, would my customers value clarity or creativity more?
  • What is my ideal balance of product images and product descriptions on my online store?

After deciding what your store needs from its Shopify theme, you’ll need to select your template.

We’ve saved you some trial and error by breaking down the top 5 free Shopify themes. These themes are stand outs because of how well they serve specific business needs. We’ve organized each by the unique value that they offer an online shop. Once you’ve found the right theme with this guide, you can rest easy knowing your online interface with customers is easy to use and enjoyable to explore .

For showcasing apparel and accessories, use Shopify’s Brooklyn theme.

Shopify’s Brooklyn theme is the ideal pick for contemporary clothing and accessory stores.

This template shines the spotlight on brand imagery. It offers many opportunities for displaying product photos. Though Brooklyn could technically be used for any clothing and accessory store, its minimalist aesthetic has a modern feel that suits contemporary shops.

Brooklyn Styles

Brooklyn is offered in two styles: Classic and Playful.

Classic is the more neutral style with its traditional font and white and black CTA boxes.

Playful also has a simple layout, but is much more energizing with its brighter color scheme and slightly less stuffy font Sans-Serif.

The clean aesthetic of both styles makes Brooklyn ideal for stores that want a sleek, modern feel.

Brooklyn Features

Brooklyn highlights brand and product imagery with these key design features:

  • Home page slideshow: can be used at the top of your homepage to showcase multiple products
  • Dynamic product grid: a layout of product images that changes automatically based on how many are displayed
  • Slide out cart: a cart that can be easily added to from the side so customers don’t have to leave their current page

  • Home page video: feature a YouTube or Vimeo video front and center on your home page

Pros

Brooklyn has an 86% user rating from 46 reviews, a high score for Shopify’s free templates.

The template’s simple and clean design is great because it’s easy on the eyes and is easy to update with content on the backend.

Cons

Users have reported issues with product image placements on Brooklyn. The template automatically stacks images on top of one another if more than 3 are added for a product, which creates an annoyingly long scrolling path.

Users have also reported issues with image resizing. This includes pictures becoming too big once they’re uploaded on the site or high res photos decreasing in quality once they’re uploaded.

Stores Using Brooklyn

Need some inspiration? Check out these online stores using the Brooklyn template.

  • Botanex, an outdoor apparel and goods store


With its tools for showcasing pictures and videos, Brooklyn makes it easy for apparel and accessory stores to highlight product and brand imagery.

For simple site navigation, use Shopify’s Pop theme.

Shopify’s Pop theme is the top pick for keeping site content easily accessible.

With its photo layouts and sidebar, Pop can accommodate a wide variety product images without visual clutter or confusing navigation. This accessibility ensures that customers find what they’re looking for instead of getting frustrated and leaving.

Pop Styles

Pop is offered in two styles: Bone and Toy.

Bone is the more stripped-down style. It’s primarily filled with white space, though the logo placement in the upper left-hand corner is a perfect opportunity to add color. The sidebar is simple and clean.

Toy is nearly identical to Bone, with the exception of its colored sidebar.

Having the sidebar filled in with color closes in the white space, making the site feel a tad cozier for users who want a warmer feel.

Pop Features

Users can easily access content on the Pop template thanks to these stand-out features:

  • Sidebar menu: a menu stationed on the left side for easy navigation to pages

  • Slide-out cart: a cart that can be easily added to from the side so customers don’t have to leave their current page
  • Home page slideshow: can be used at the top of your homepage to showcase multiple products
  • Product image zoom: a closer view of an image appears when users hover their mouse over to show more product details

Pros

Users praise Pop for being so user-friendly. With features like the sidebar menu and slide-out cart, Pop makes site content incredibly easy to see and navigate through organically.

Cons

For many users, a big drawback of Pop is that it doesn’t have a search box. Having this feature would make site content even more accessible.

Another downside of Pop is that the sidebar on its mobile version doesn’t say “Menu,” which can be confusing for users.

Stores Using Pop

Need some inspiration? Check out these online stores using Pop.

Pop is a good choice when you want to prioritize the user’s organic journey through your site.

For showcasing large inventories, use Shopify’s Supply theme.

Shopify’s Supply theme is an ideal pick for online stores with a large number of products.

With its filtering tools, Supply is well-equipped to showcase large inventories.

Supply Styles

Supply is offered in 2 styles: Blue and Light.

Blue is a simple and clean, featuring a lot of white space and a single colored top menu.

Light has a more traditional feel with its use of classic fonts, neutral shades, and bordering for header images.

Supply Features

Supply is perfect for showcasing large catalogs because of its exceptional layout features:

  • Collection filtering in sidebar: users can filter collections by brand, price and other customizable categories

  • Home page slideshow: can be used at the top of your homepage to showcase multiple products
  • Featured collections: site can feature multiple product collections on home page

Pros

Supply’s features offer many ways to categorize and organize items, so it’s great for showcasing large amounts of products.

Supply also has a solid reputation. Positive reviews for it date back to 2014, earlier than most Shopify themes, so you know it’s been successful for years.

Cons

Users report that Supply is a bit more difficult to customize than other Shopify themes.

Since it is optimized for companies with large inventories, Supply does sacrifice a perfectly clean aesthetic as it gets visually cluttered with products.

Stores Using Supply

Need some inspiration? Check out these stores using Supply.

With its tools for featuring and organizing multiple products, Supply is the perfect theme for businesses that need to showcase a lot of inventory on their site.

For captivating product storytelling, use Shopify’s Narrative theme.

Shopify’s Narrative theme is an ideal pick for walking your customer through your product’s story.

With its wide views and large image blocks, Narrative is best for showcasing small inventories or a single service.

Narrative Styles

Narrative is offered in three styles: Warm, Light, and Cold.

Warm is the most conventional of the three styles. It features traditional fonts and photos in their natural colors with surrounding neutral colors.

Cast in white, Light has a clean, minimalist aesthetic that makes it perfect for contemporary stores.

Cold is primarily dark with a black cast over the header photo.

The intensity of its colors make it great for conveying a dramatic or inspirational product message.

Narrative Features

Narrative makes product storytelling easy with these standout features:

  • Hero video: an autoplay, fullscreen video at the top of your home page.

  • Wide layout: a full-width layout for showcasing large, high-res images
  • Vertical slideshow: vertical display of images, blog posts, and more on your home page
  • Fixed navigation: fix your menu, logo and cart at the top as customers scroll through the page

Pros

With wide videos and image blocks, Narrative’s design is much more immersive and captivating than a typical series of product photos.

Narrative is also ideal for showcasing product details through pictures since it can handle large, high-res photos.

Cons

Narrative users have complained that the template’s product page design is limited. For example, it places a cap on product description length and the layout is difficult to reformat.

Stores Using Narrative

Need some inspiration? Check out these stores using Narrative.

  • Evosy, a modern jewelry store

Featuring wide views with high-quality visuals, Narrative makes product storytelling easy for businesses.

For keeping all eyes on your product, use Shopify’s Minimal theme.

Shopify’s Minimal theme eliminates visual distractions to focus on what you’re selling.

With its lack of clutter, Minimal is an excellent pick for the company that wants no design as their design.

Minimal Styles

Minimal comes in three styles: Vintage, Fashion, and Music.

Vintage is the most understated of the three styles. Other than the colored photos, the template is almost entirely white with a simple font.

Fashion is somewhat bold, yet still very simple, with its black top bar, font, and logo circle. These subtle hints of darkness make bits of color in photos pop out.

Music is the most detailed of the three styles with its large, centered logo and slightly textured background.

Even with these additional features, Music still maintains a neat, crisp look.

Minimal Features

  • Home page slideshow: can be used at the top of your homepage to showcase multiple products
  • Product image zoom: a closer view of an image appears when users hover their mouse over to show more product details
  • Related product display: shows products from the same collection on a product’s page so customers can keep shopping

  • Home page video: feature a YouTube or Vimeo video front and center on your home page
  • Product filtering: allows customers on collection pages to filter products by type or sort by best sellers and price

Pros

Minimal has a solid reputation with an 86% positive rating from 57 reviews. It’s also one of the most popular Shopify themes, with over 15,000 sites using it.

Users praise Minimal for being very user-friendly and for being very easy to customize on the backend.

Cons

The downside of this theme’s minimalist aesthetic is being less able to include additional content and navigation tools, like a sidebar and a blog.

Stores Using Minimal

Need some inspiration? Check out these stores using Minimal.

With its bare-bones, distraction-less design, Minimal draws the customer’s attention right to your product’s details.

Drawing in customers with design

Effective web design is an essential component in generating online sales. With the right aesthetic and layout, web stores create an engaging and useful shopping experience that encourages more purchases.

Thankfully, nailing this web design doesn’t have to break sellers’ wallets. Instead of small business owners waiting until they can afford design expenses, they can immediately create beautiful store designs with Shopify’s free themes.

Michael Ugino Michael Ugino is the co-founder & CMO of Sellbrite. A former IR 300 merchant, Michael hails from South Carolina but now lives in California. He'd be delighted for you to connect with him on Twitter.