You’re browsing Amazon listings looking for a new frying pan, and you have no idea which kind you should buy. You narrow it down to three types. They’re the same price, they all look relatively identical, and you don’t have any associations with the brand
When you get into the business of selling products online, you have to expect that you’re likely going to experience both busy seasons and slow seasons throughout the year. Sales activity rarely remains constant for ecommerce businesses of all sizes, and this is especially true
Online shopping doesn’t follow a single path. Just like there are many channels you can list your products on, there’s an abundance of ways to make an online purchase — apps, email, social media. These multiple options can be disorienting to customers if there isn’t
Ecommerce is a fiercely competitive space to operate in. Thanks to the number of new tools and information that are made available each year, it’s never been easier to launch an ecommerce business. As more and more business owners continue to spin up brands and
Selling online without an SEO plan is like an unlit shop on a remote road. Buyers can’t easily find the store, so the merchant can never make a sale. SEO is the key to driving more customers to your online store. Some say that SEO
Over the past 17 years, consumers have been spending increasing amounts of money online. Ecommerce sales jumped from $7.3 billion in Q3 2000 to $115.3 billion in Q3 2017. But in recent years, buyers are getting even more flexibility and accessibility with online shopping—thanks to
Selling a lot of products at low prices is a proven profitable strategy. If you have any doubts, just look at America’s favorite discount store Walmart. They’re earning $486 billion in 2017 fiscal year revenue. But Walmart is actually doing something really hard. Earning profits
You don’t need a fortune to start an ecommerce business. Without a physical store, maintenance expenses and (usually) labor expenses are significantly reduced for online sellers. With these low startup costs, many merchants flock to sell online with the hope of making an easy profit.
Well, you did it. You worked hard to make it through the holiday shopping season, and now we’re just a few days away from entering into the new year. As an ecommerce business owner, you might be taking some time off to reset, but you’re
Major marketplaces, like Amazon and eBay, come with restrictive seller policies. These venues downplay merchants’ branding to maintain their own homogenous image. Sellers with their own online stores play a different game. They have complete control over their customers’ experiences. Whether it’s rearranging product placement
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