Ecommerce Blog

Category Archive - General Ecommerce

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How to Use Data to Fix a Leaky Funnel and Boost Ecommerce Profits

Every ecommerce site is leaking money somewhere, but the important question is where? In this post, I’ll help you to find where your leaks are by looking at a few real-life examples. One of them describes how we found a leak of $2.7 million and what we did to stop it. One key thing to keep in mind is that “averages lies.” Benjamin Disraeli talked about “lies, damned lies and statistics,” which…

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Ecommerce Brand Storytelling: a Growth-Driven Guide

In ecommerce, you don’t just tell stories to entertain your customers, or to make them feel good—you tell stories to sell more products. The reason? The world thrives on stories. Here’s a hard truth you need to understand when it comes to selling to people online: people don’t care about you or your products. They don’t. People care about themselves. They come to you because they’re want to be better…

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Give Your Business an Annual Sales Tax Checkup

If you’re a brand new store owner or even a seasoned veteran, your daily goal is to keep the lights on and product shipping. With so many other more pressing issues on your mind, it’s easy to defer sales tax to a later date. But taking a few minutes to make sure your ducks are in a row will end up saving you a lot of time and money. Sales…

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Growing an Amazon Business from $10M to $50M

I’ve heard business compared to a flywheel. When first starting, you must push as hard as you can to get only a little bit of motion. You’re pushing and pushing and pushing, but your business is only moving marginally faster. Over time, though, as you crank on the issue and maybe then have some extra hands to help push, it starts to move. Slowly at first, but then it starts…

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5 Last Minute Marketing Ideas To Boost Holiday Sales

The 2016 holiday rush is here, and shoppers are expected to spend more online this year than ever before. Last year, ecommerce sales grew roughly 20%. Online sales during the 2016 holiday season are expected to rise 11% as well. A well-planned holiday marketing campaign is the key to converting more shoppers during the holiday traffic bump. Here are 5 easy-to-implement ideas to help you get more customers and retain them…

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Sales Tax Nexus: What Online Vendors Need to Know

Sales tax nexus presents a unique challenge for online sellers. Traditionally, business owners collect sales tax in the states they have a physical presence. But with the rise of ecommerce, the game has changed. Due to the complexity of sales tax laws that vary state to state, consult your accountant or lawyer for advice on your specific sales tax situation. Nationally, sales tax makes up about a third of the average…

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9 Great Ways to Reset and Refocus After The Holiday Rush

As we approach the end of the busiest time of year for online shopping, a lot of business owners in the ecommerce space are asking themselves one question: “What do we need to do to be ready for next year?” It’s not an easy question to answer. There’s really no standard equation that will prepare you for the year ahead. The plan that you’ll need to put in place and execute in order to…

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How To Fast Track Customer Growth With A Referral Program

Referrals have been hailed as one of the top three drivers of traffic for ecommerce sites. But harnessing the power of word-of-mouth referrals is hardly a novel marketing tactic. What is new, however, is how best to implement this highly effective strategy in an age governed by social media when what your consumers say about your brand directly influences the purchasing decisions their friends, family, and connections make and impact how…

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14 Actionable Tips for Building a More Profitable Ecommerce Business in 2017

The year is quickly coming to an end, and if you’re like a lot of business owners, you’re asking yourself some version of the following question: “What can we do better next year?” If you want to grow your ecommerce business over the next 12 months, you can’t do the same things you did over the past year. Many of your strategies and processes can carry over into the new…

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8 Unconventional Ways to Build Backlinks to Your eCommerce Store

We’ve all been there. We sit down with a warm cup of coffee in one hand and a long list of backlink-building tactics in the other. Somewhere in that list is the magical answer to building backlinks to your business site. However, have you ever noticed a pattern in these lists? Not only do they never focus on multi-product eCommerce sites, but the advice and tactics they offer are either…

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