Ecommerce Blog

Category Archive - General Ecommerce

How to Know if You're Falling Victim to a Manufacturing Fraud

How to Know if You’re Falling Victim to a Manufacturing Fraud

For any ecommerce entrepreneur, the first step to success often stems from finding the right manufacturing partner. With the plethora of online manufacturing marketplaces like Alibaba, Global Sources, and HKTDC, finding a manufacturer can be easy. The hard part is knowing if you’ve found the RIGHT manufacturer that isn’t a scammer or middle man. From my experience bringing dozens of products to market(mostly from China), I’ve realized how big this…

Read more Leave a comment

Little-Guide-to-Writing-Better-Prod-Desc (1)

The Little Guide to Writing Better Product Descriptions

You can have the best products in the world, but if you don’t take the time to build conversion-driven product pages, you’re not going to be able to convince your target customers to buy. There are a number of techniques and components that you can leverage to build better product pages, but at the end of the day, it really just comes down to how you ultimately choose to describe…

Read more Leave a comment

Google Shopping- What You Should Know to Capitalize on

7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon

Ecommerce can be a brutal space. Depending on your niche, you might be competing against monsters like Amazon, Target, New Egg, or other well-established players. You might be competing against all of them. It can seem like it’s impossible to win. Even if you have a great product or a fantastic brand, you don’t have the budget or the name recognition to muscle out these giant retailers. As a ecommerce…

Read more 2 Comments

18 Tips That Will Help You Go From Part-Time Selling Hobbyist to Full-Time Business Owner

18 Tips That Will Help You Go From Part-Time Selling Hobbyist to Full-Time Business Owner

It’s every aspiring ecommerce entrepreneur’s dream: to go from 9-5 with a side hustle to full-time business owner. The question is, how do you get there? The road to becoming a successful, sustainable business owner is not a simple one. There are hundreds of turns, forks, and detours you could take on your journey, and each could lead you on the right path and closer to your goal. There is…

Read more 10 Comments

blog-image_01-25-17

How to Use Data to Fix a Leaky Funnel and Boost Ecommerce Profits

Every ecommerce site is leaking money somewhere, but the important question is where? In this post, I’ll help you to find where your leaks are by looking at a few real-life examples. One of them describes how we found a leak of $2.7 million and what we did to stop it. One key thing to keep in mind is that “averages lies.” Benjamin Disraeli talked about “lies, damned lies and statistics,” which…

Read more Leave a comment

ecommerce-brand-storytelling

Ecommerce Brand Storytelling: a Growth-Driven Guide

In ecommerce, you don’t just tell stories to entertain your customers, or to make them feel good—you tell stories to sell more products. The reason? The world thrives on stories. Here’s a hard truth you need to understand when it comes to selling to people online: people don’t care about you or your products. They don’t. People care about themselves. They come to you because they’re want to be better…

Read more One Comment

blog-image_01-11-17

Give Your Business an Annual Sales Tax Checkup

If you’re a brand new store owner or even a seasoned veteran, your daily goal is to keep the lights on and product shipping. With so many other more pressing issues on your mind, it’s easy to defer sales tax to a later date. But taking a few minutes to make sure your ducks are in a row will end up saving you a lot of time and money. Sales…

Read more Leave a comment

blog-image_01-03-17

Growing an Amazon Business from $10M to $50M

I’ve heard business compared to a flywheel. When first starting, you must push as hard as you can to get only a little bit of motion. You’re pushing and pushing and pushing, but your business is only moving marginally faster. Over time, though, as you crank on the issue and maybe then have some extra hands to help push, it starts to move. Slowly at first, but then it starts…

Read more Leave a comment

5-last-minute-marketing-ideas-to-boost-holiday-sales

5 Last Minute Marketing Ideas To Boost Holiday Sales

The 2016 holiday rush is here, and shoppers are expected to spend more online this year than ever before. Last year, ecommerce sales grew roughly 20%. Online sales during the 2016 holiday season are expected to rise 11% as well. A well-planned holiday marketing campaign is the key to converting more shoppers during the holiday traffic bump. Here are 5 easy-to-implement ideas to help you get more customers and retain them…

Read more Leave a comment

ecommerce sales tax nexus

Sales Tax Nexus: What Online Vendors Need to Know

Sales tax nexus presents a unique challenge for online sellers. Traditionally, business owners collect sales tax in the states they have a physical presence. But with the rise of ecommerce, the game has changed. Due to the complexity of sales tax laws that vary state to state, consult your accountant or lawyer for advice on your specific sales tax situation. Nationally, sales tax makes up about a third of the average…

Read more Leave a comment