Ecommerce Blog

Category Archive - General Ecommerce

7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

Savvy business owners know that customer retention is worth its weight in gold. The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead. That’s why you need to develop post-purchase…

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Why Every Ecommerce Business Needs a Dedicated Customer Experience Team

In an effort to boost sales and effectively differentiate from competitors, more ecommerce entrepreneurs and hiring managers are working hard to build dedicated customer experience teams at their companies. Why? Because competition in the ecommerce space is fierce, and simply having the best products just doesn’t cut it anymore. Each day, new shops are introduced to the world, new products go viral, and it gets harder and harder to keep…

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8 Great Ideas for Driving More Qualified Traffic to Your Ecommerce Store

To succeed in ecommerce, it’s not about being able to drive tons of traffic to your website—it’s about being able to attract the right people. Sendings hundreds of thousands of people to your website might help you build brand awareness, but unless you’re focused on engaging with qualified shoppers who actually want your products, you won’t get very far. So, the question is, where do you start? How do you…

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15 Ecommerce Podcasts That’ll Make You An Ecommerce Whiz

Accessing valuable resources and information has become easier with smartphones, as well as mobile and desktop apps. One of the best ways to obtain information and learn from others is through podcasts. It’s convenient, easy to access, and can be listened to at your own convenience. Today, you can find plenty of podcasts surrounding the topic of ecommerce on iTunes and other podcast apps. In this post, we’ve compiled a…

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5 Personalized Emails You Need to Replicate Outside of the Inbox

Gone are the days when you needed a dedicated specialist or agency to handle all of your e-commerce stores’ marketing. With the rapid advancement of social media and email marketing platforms, anyone with an e-commerce store can get ads running and emails sending within a couple of hours. But while it’s easier than ever for stores to hand over their money and advertise their products on multiple channels, a number…

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The Case for Using a Physical Catalog to Boost Ecommerce Sales

Are catalogs still relevant? Should ecommerce brands be setting aside portions of their quarterly budgets to print and send physical catalogs as a way to drive repeat sales and awareness? What should they look like? How should they be formatted? These are questions I’ve been wondering about lately as I read more and more stories about ecommerce brands dipping their toes in the physical, brick-and-mortar world of retail. A quick search…

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How to Know if You’re Falling Victim to a Manufacturing Fraud

For any ecommerce entrepreneur, the first step to success often stems from finding the right manufacturing partner. With the plethora of online manufacturing marketplaces like Alibaba, Global Sources, and HKTDC, finding a manufacturer can be easy. The hard part is knowing if you’ve found the RIGHT manufacturer that isn’t a scammer or middle man. From my experience bringing dozens of products to market(mostly from China), I’ve realized how big this…

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The Little Guide to Writing Better Product Descriptions

You can have the best products in the world, but if you don’t take the time to build conversion-driven product pages, you’re not going to be able to convince your target customers to buy. There are a number of techniques and components that you can leverage to build better product pages, but at the end of the day, it really just comes down to how you ultimately choose to describe…

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7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon

Ecommerce can be a brutal space. Depending on your niche, you might be competing against monsters like Amazon, Target, New Egg, or other well-established players. You might be competing against all of them. It can seem like it’s impossible to win. Even if you have a great product or a fantastic brand, you don’t have the budget or the name recognition to muscle out these giant retailers. As a ecommerce…

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18 Tips That Will Help You Go From Part-Time Selling Hobbyist to Full-Time Business Owner

It’s every aspiring ecommerce entrepreneur’s dream: to go from 9-5 with a side hustle to full-time business owner. The question is, how do you get there? The road to becoming a successful, sustainable business owner is not a simple one. There are hundreds of turns, forks, and detours you could take on your journey, and each could lead you on the right path and closer to your goal. There is…

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