Facebook Ad Content

Five Ideas For Generating Facebook Ad Content

Advertising is hard; there’s no two ways about it. Due to its fluid and ever-changing nature, many would argue that advertising on Facebook is even harder. The sheer amount of variables you need to take into account can be staggering and daunting. A major piece, and a major challenge, of the Facebook advertising puzzle is generating quality, relevant Facebook ad content. The master marketer understands that finding that perfect ad…

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Retargeting Tips

Five Pro Tips For Retargeting Ads

Photo credit to Flickr user baloochester This isn’t the first post I’ve written about retargeting ads, but as I’ve worked with this form of marketing more and more, I’ve gradually worked out what does and doesn’t work. I want to give you my five pro tips for retargeting, which I truly believe will help you significantly increase the ROI you see on your campaigns. Let’s get to it! Segment your…

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Facebook Ads

Why You Can’t Ignore Facebook Ads

Facebook ads – you probably either love them or hate them – but if you are in ecommerce, you better cozy up to them quickly. Merchants are seeing 500%+ returns from Facebook ads – you simply can’t ignore that kind of Return On Ad Spend (ROAS) if you plan on growing your business in 2015. Facebook has been working hard to make their ads easier to build. Think it’s hard…

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