We Analyzed 1,160 Ecommerce Sellers and Here’s What We Found

55% of buyers go straight to Amazon when they shop online. Is selling on the most popular marketplace the key to maximum profits? Not quite. Mega marketplaces, like Amazon, may offer high visibility, but other online selling platforms offer equally important advantages. A smaller marketplace, like Walmart, has less competition, making it an easier space for sellers to attract buyers. Individual web stores empower sellers to control their brand and…

Read more Leave a comment

The Power of Trusting Your Gut: How One Ecommerce Entrepreneur Rebuilt a Failing Business, One Product and Customer at a Time

Carter Seibels was getting bored. In the early days of her career as a jewelry maker, she fed off of the creativity and energy that went into every item she made and sold to her customers. She had a knack for creating unique and memorable handmade jewelry that literally stopped passersby in their tracks, and she was passionate about quality and attention to detail. But as she sat in the…

Read more Leave a comment

How Ecommerce Sellers Can Build Buyer Personas to Connect with Customers

Ecommerce sellers have more potential buyers at their fingertips online, through the use of multichannel listing software like Sellbrite, than any mom-and-pop store can hope to gather. But this doesn’t mean sellers should market to as many people as possible. Instead of advertising to a large, indefinite group of people, ecommerce sellers have to target specific audiences. When marketing is directed towards specific customer types, it resonates with buyers in…

Read more Leave a comment

Multichannel Ecommerce News

Pinterest and Facebook Launch Buy Buttons

Multichannel Ecommerce News Welcome to this week’s Multichannel Ecommerce News update. News articles this week were pretty limited, with the big ones being Pinterest and Facebook both launching Buy buttons. However, we’ve compiled some helpful articles for you as well: an SEO checklist for your ecommerce store, steps to achieving work-life balance as an entrepreneur, and how to track customers across all your devices. As always, if there is a…

Read more Leave a comment

How to Validate Your Ecommerce Idea

Photo credit to Flickr user nasamarshall One of the most important things to do in business is to validate your ideas. Validating an idea is the process of putting your idea into practice and assessing whether or not it’s a viable business opportunity. While a lot of business owners don’t bother validating their idea, it’s often a good idea to try and do so before sinking resources like time and…

Read more Leave a comment

Climbing to the top

4 Ecommerce Entrepreneurs I Admire

I’m not normally one to stand around marveling at the achievements of others. I’d rather be coming up with new ideas of my own and implementing them. That said, there are some truly incredible people in our industry, and I wanted to bring to your attention four ecommerce entrepreneurs I admire, and think you should too. 🙂 Jeff Bezos Everyone knows who Jeff Bezos is, right? If you don’t, Jeff…

Read more 3 Comments

Multichannel Ecommerce News

How To Compete With Amazon, January Content Marketing Ideas, and Ecommerce Predictions For 2015

Multi-Channel Seller News It’s a new year, complete with new opportunities, new challenges, and new … news! Some of our articles are a look back at last year, and others are plowing forward. We look forward to bringing you more updates this year than ever before. As always, if there is a story you want to share with us that you think we need to include, be sure to email…

Read more Leave a comment