Photo credit to Flickr user Rina JeriLee Outzen You can’t please everyone all of the time, no matter how hard you try. (Click to tweet this!) That’s something I found very hard to come to terms with when I started out in ecommerce. To an extent, I find it hard to come to terms with […]
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I’m not normally one to stand around marveling at the achievements of others. I’d rather be coming up with new ideas of my own and implementing them. That said, there are some truly incredible people in our industry, and I wanted to bring to your attention four ecommerce entrepreneurs I admire, and think you should
4 Ecommerce Entrepreneurs I Admire Read More »
Don’t worry, coffee isn’t one of the costs we’re going to cut! 🙂 Recently I’ve been reading Michael O’Leary: A Life in Full Flight – O’Leary is the CEO of Ryanair, Europe’s equivalent of Southwest Airlines. You’re probably wondering how a book about an airline CEO can possibly relate to ecommerce, right? There are actually
#EcomLaunch 8: Five Ways To Cut Ecommerce Costs Read More »
As you know by now, I’m a huge fan of PPC. For a long time, I let my PPC campaigns chug along in the background, quietly bringing in a respectable ROI for my business. Until recently, I didn’t realize that there was further profit to wring out of my campaigns – turns out, there was.
Six Golden PPC Opportunities For The New Year Read More »
Running an ecommerce website is like juggling one hundred balls at once, you’ve got to keep everything up in the air for things to tick over nicely, which is easier said than done. Over at NailPolish.co.uk, we’ve now come out of the holidays with another couple of employees, which makes my life a whole lot
Start A/B Testing Your Site In 2015 Read More »
The holiday season is upon us! For most people the holiday season is about eating and drinking to excess, but for ecommerce business owners it’s very much about panic and insanity remaining focused and operating at the top of their game right until the last minute. Holiday season is a huge opportunity for ecommerce businesses
Your 2014 Last Minute Ecommerce Holiday Checklist Read More »
By now you’ll know that I’m writing about the launch of my new website, NailPolish.co.uk, in my bi-weekly #EcomLaunch series. This week I wanted to take a little time out from the #EcomLaunch posts to discuss print media buying. I’ve had a few emails and questions from people asking me where to start, so I
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NailPolish.co.uk has been ticking over very nicely. I have to admit, I’ve not been spending a great deal of time on it for a couple of reasons. The first reason being that we’re a man down at the moment, so I’ve been packing boxes like a champ on a daily basis. We should have that
#EcomLaunch 7: Strategies That Fuel Growth Read More »
Over the last few posts I’ve been hinting at something new, a new ecommerce project. It’s an idea I’m really excited about, as it stands I’m about 50% of the way to putting it into practice and making it a reality. So, what is this new ecommerce project? Manicure.co.uk It wasn’t long after launching NailPolish.co.uk
#EcomLaunch 6: New Ecommerce Project and A Reader Response Read More »
When you launch an ecommerce website and it appears to do well from the outset, it’s tempting to take your foot off the gas. The idea of a two-month holiday to Hawaii might appeal to you, sipping the finest cocktails on the nicest beaches. Take my advice: don’t book your tickets just yet. A successful
#EcomLaunch 5: Ecommerce Marketing, Purchasing, & Process Improvements Read More »
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