Your products don’t sell themselves. As an ecommerce owner, it’s up to you to develop and launch marketing strategies that help your target audience better understand what problem you’re addressing, what solutions you’re offering, and why it should matter to them. The problem is, the
A base of one-time buyers is a recipe for a sinking business. Your company can only live off of short-term customers for so long — to thrive, it needs lifelong buyers who deliver consistent sales. Winning customers’ loyalty takes persistence, though. It’s more than covering
If you’re in the business of ecommerce, you know that consumer habits are constantly evolving over time. Each year, people who buy products online behave a little bit differently from the year before. They expect something different or more from the businesses they buy from,
Sales shouldn’t be the only thing you celebrate — product page visits are worth a cheer as well. They indicate that someone is well on the way to becoming a customer. They’re one of the first steps in the right direction. These visits only happen
Despite what some may tell you, social media for business is not dead. While it’s true that it is becoming a lot more difficult for businesses and brands to reach social media users organically today, there’s still a lot of value and potential ROI that
Anyone who’s read a marketing blog in the past few years has come across the buzzword “growth hacking.” Coined in 2010, the term is thrown around to describe a straightforward concept — that every strategy you develop and implement should be centered around driving growth.
Each year, ecommerce continues to grow at an increasingly impressive pace. According to the Census Bureau of the Department of Commerce, total ecommerce sales in the U.S. soared to a whopping $453.5 billion in 2017, up 16 percent from the previous year. As consumers spend more money
As the internet becomes more saturated and more competitive day after day, ecommerce brands continue to look for more ways to cut through the noise, list their products on new channels, and penetrate into the hearts and minds of their ideal customers. In recent years,
Growing an online business is incredibly difficult without healthy cash flow. If customers / sales channels are slow to pay, a seller can’t pay their suppliers and employees. Without paying suppliers and employees, there’s no inventory and no people to operate the business. A business
In ecommerce, you live and die by what your customers and prospective customers believe to be true about you. The perceptions they have about your company and the experiences they have with your products and your team is everything. A series of consistently bad customer
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