Every smart ecommerce business owner knows that in order to succeed in building a profitable business, you must understand that the relationship you establish with customers doesn’t end at purchase. After a customer has bought from you and you’ve successfully fulfilled your promise by delivering their goods in a timely manner, your job
It’s never been easier to launch an ecommerce business than it is today. There are more tools, blog posts, and resources available to aspiring ecommerce entrepreneurs and business owners looking to connect with online customers than ever before. But because the ecommerce playing field has
The most successful B2B marketers spend 40% of their marketing budget on content marketing, according to a survey by the Content Marketing Institute. Why are companies investing so much in this type of marketing? Because it works. Seventy-two percent of marketers say content marketing increases
Advertising is hard; there’s no two ways about it. Due to its fluid and ever-changing nature, many would argue that advertising on Facebook is even harder. The sheer amount of variables you need to take into account can be staggering and daunting. A major piece,
Over the past few months, I’ve found myself using more and more of one social media website. It’s not Facebook. It’s not Twitter. It’s not even Pinterest. It’s YouTube. I don’t spend my time watching cute cat videos – although that’s not such a bad
There’s often a grim realization in January that sales are down, and the highs of the holiday season seem like a distant memory. In this article I want to look at a few ways in which you can keep driving sales after holidays have come
Photo credit to Flickr user Rob Jennings It took me a good couple of years to really understand the fact that “the money is in the list” isn’t just a horrible cliché trotted out by internet marketers – it’s the truth! In a world where
Photo credit to Flickr user Alena Lobanova Let me tell you a story. It’s kind of like Jack and Jill went up the hill, but this time, there’s just Jack… And the hill is optional. As soon as Jack reaches the well, he fills his
Photo credit to Flickr user Amritash Not too long ago I thought that every “brand” was supported with their own factory and an army of employees. I was wrong. In fact, nowadays a lot of “brands” buy their products from a factory overseas, put their
Photo credit to Flickr user Michael Dales If there’s one thing I’ve learned during my time in business, it’s that you’re better off doing one thing really well – instead of doing ten things in a mediocre manner. In business, only the best ideas succeed
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