The most successful B2B marketers spend 40% of their marketing budget on content marketing, according to a survey by the Content Marketing Institute. Why are companies investing so much in this type of marketing? Because it works. Seventy-two percent of marketers say content marketing increases
Advertising is hard; there’s no two ways about it. Due to its fluid and ever-changing nature, many would argue that advertising on Facebook is even harder. The sheer amount of variables you need to take into account can be staggering and daunting. A major piece,
Over the past few months, I’ve found myself using more and more of one social media website. It’s not Facebook. It’s not Twitter. It’s not even Pinterest. It’s YouTube. I don’t spend my time watching cute cat videos – although that’s not such a bad
There’s often a grim realization in January that sales are down, and the highs of the holiday season seem like a distant memory. In this article I want to look at a few ways in which you can keep driving sales after holidays have come
Photo credit to Flickr user Rob Jennings It took me a good couple of years to really understand the fact that “the money is in the list” isn’t just a horrible cliché trotted out by internet marketers – it’s the truth! In a world where
Photo credit to Flickr user Alena Lobanova Let me tell you a story. It’s kind of like Jack and Jill went up the hill, but this time, there’s just Jack… And the hill is optional. As soon as Jack reaches the well, he fills his
Photo credit to Flickr user Amritash Not too long ago I thought that every “brand” was supported with their own factory and an army of employees. I was wrong. In fact, nowadays a lot of “brands” buy their products from a factory overseas, put their
Photo credit to Flickr user Michael Dales If there’s one thing I’ve learned during my time in business, it’s that you’re better off doing one thing really well – instead of doing ten things in a mediocre manner. In business, only the best ideas succeed
Get Your 10 Step Checklist for Going Multichannel – [button link=”http://cta-redirect.hubspot.com/cta/redirect/753887/281bc626-6f2d-4e7f-b16e-61e63fa6e56a” target=”_blank”]DOWNLOAD NOW[/button] Some people wouldn’t consider drinking any soda but Coca-Cola. That doesn’t stop Pepsi from trying – or from building a billion dollar, global business. Some people wouldn’t entertain the idea of fast
If you’re tired of reading articles and blog posts that seem more appropriate for enterprise class ecommerce websites backed by an unlimited marketing budget, this post is for you! Lots of ecommerce businesses out there are “one man bands” – or even mom and pop
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