We’ve just welcomed in another year — by my reckoning there’s no better time to try a new approach to pay-per-click (PPC) marketing. While PPC continues to grow increasingly competitive across many niches, it’s still a supremely important part of the online retailer’s inbound marketing
If you run your own ecommerce site, don’t leave until you’ve read this post thoroughly – your sales might be suffering without you even realizing it! One of the most overlooked aspects of ecommerce websites tends to be meta descriptions. They’re those annoying little fields
I want to share two recent articles on search marketing that I felt were really valuable. As it gets harder (and more expensive) to drive traffic to ecommerce sites through traditional paid search, sellers must constantly focus on building their SEO to draw in customers
What’s the most important thing for any ecommerce merchant trying to sell something in the massive web that is the Internet? Getting found! Getting found is the hardest part. Anyone can register a domain, open a store, and list their products, but if you can’t
Just because the internet is home to some of the biggest businesses in the world doesn’t mean that it’s easy to start a business online. In fact, it’s incredibly difficult. The failure rate for businesses in general in their first ten years of operation is
If you sell on eBay, you know there are lots of tips and tricks to increase sales. For example, you can use relevant keywords in your listing title to make an item easier to find. What you might not know, however, is that there are
This is a continuation of my last post about how to build brand loyalty with Amazon’s marketplace. eBay, like Amazon, is a beast. And not just any beast. A ferocious, bloodthirsty beast with retractable claws. If you ride the beast, you can become its master.
Selling on the Amazon marketplace is both incredibly easy and very tough. It’s easy because you already have millions of potential customers at your door and have won half the battle with traffic. It’s difficult because on the Amazon marketplace, you can easily get lost in
According to The National Retail Federation, the holiday season represents nearly 40% of retailers’ annual sales, bringing in dozens of new visitors to online stores everyday. This is the time when companies capitalize on new traffic to turn first-time visitors into loyal customers. What is
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