Before you say anything, let me get one thing out of the way. I know the title sounds a little cheesy. It’s supposed to be cheesy. But… it got your attention, didn’t it?
Whenever I hear the word domination thrown around on the internet, I usually think of internet marketers shilling 8-step miracle solutions you don’t need…
Pop-up Domination… Forex Domination… Dating Domination…
Our #Domination has nothing to do with getting you to buy something, but rather will help you drive customers you never knew about to your Amazon listings. Our #Domination will be supportive, interactive, and all about success. That’s also why we’ve decided to go with the rather cliche’d hashtag. Love ‘em or hate ‘em, stupid hashtags work because they are memorable. By the way, much of this will be repeatable on eBay, but we will get to that in good time.
We are super excited about this series. Over the next few months, we will cover the things you need to know to get yourself off on the right foot when you sell your products online, starting with your Amazon channel.
Our trip will take us from the depths of human psychology all the way to the shining white hats of SEO, and even a little bit into the shady world of grey hat SEO. We will discuss buying mindsets, copywriting, negotiating with Amazon, and we’re going to experiment, learn, and have a whole lot of fun.
Before we get into it, however, there’s one thing we’d like to ask of you. If this new series piques your interest, share it with your friends:
The only reason we are doing this is to help awesome, entrepreneurial people like you find success in ecommerce. If you like what you see in these posts, help us create some buzz!
Shoutout: we got our inspiration from Richard Lazazzera from over at A Better Lemonade Stand. He’s doing a project called #TheGreatBuild, in which he is sharing every step he is taking to create his brand, products, and online business. It’s a wealth of information and something you should definitely check out.
Also, once you are done reading the post, tell us what you think. Do you think our plan is a recipe for success? Disaster? What would you do differently or like for us to include? The more thoughts we get, the more interesting of a conversation, and an experiment, we can have.
Excited yet? We are! Let’s dive in.
In a recent post, we covered keyword research and talked about why doing proper planning is so essential to ecommerce success. Google’s Keyword Planner Tool is like getting direct insight into the collective mind of the internet. How can you afford not to study it?
Step #1: Google Keyword Planner tool
When used properly, the Keyword Planner can really help you get in front of the people you are targeting. So for our first post of the series, we will get into the hows and whats of Google’s Keyword Planner. We’ll also get in a little bit into other keyword tools available on the internet as well – some are free, some are paid, but all are awesome – take our word for it now, and see for yourself when we get to it!
This post is going to be a mix of video and text, but more video – it’s a lot easier for us to explain and for you to follow if you are watching over our shoulder as we do it.
Once you are armed with the Keyword Planner and the other keyword tools available, we will move on to step #2 – which is actually finding a good keyword to target!
Step #2: Unearthing good keywords
Unearthing good keywords is a two-step process. First, you need to have a niche. If you have a business/product already, you basically know what niche you are in.
If you don’t have a business/product, then you’d need to find a product niche first. Once you have found a niche, you can look for specific keywords to target inside that niche. Once you’ve found your perfect keyword… you are in business!
While there are a slew of keyword research methods that you can find online, we have a few tricks up our sleeve that we want to share with you.
Step #3: Create a unique product listing
This is where things get more interesting. Now that we’ve found something to sell and we know how people are looking for it, we need to make a product listing on Amazon.com that caters to this need.
Here, we will explore how to get around Amazon’s limitations and push Amazon’s limits to see how much we can get away with.
Here is a teaser: supposedly, the max description size you can have for certain products is a measly 2000 characters.
Step 3 is where the real excitement and experimentation starts. From here on, it’s a venture into uncharted seas and dark waters. We’ll be mixing a little black hat and grey hat stuff (with the purest of intentions, of course!).
Once we’ve got a killer product listing up and running, it’s time to venture even deeper into the water!
Step #4: Building traffic
My favorite part! Here we will explore some ways we can build traffic to our Amazon product to see if we can get some extra exposure. The idea is to get more and more traffic, because the more hits our page gets, the higher it is in Amazon’s rankings, too (or so we hope).
We will be talking about SEO, Google Adwords, and even Amazon’s own advertising system here. Goody goody!
Step #5: The result
The final installment in this version of #AmazonDomination will have us we face the moment of truth. Was the experiment a success? Here, we will dig into Amazon’s metrics, search engines, and finally, our own sales spreadsheet to see how we did.
So there you have it: 5 steps to #AmazonDomination. Over the next few months, it should be a really fun ride. If you are into geeky SEO, ecommerce and other online-y stuff, that is. Or if you get a rush from selling something!
If you’ve got entrepreneurial spirit (and you do if you are reading this post right now) you know what I’m talking about. Every time you see that email informing you that you just sold such and such for so and so dollars (or pounds, euros, yen, rupees, whatever), your heart skips a beat.
You know what I’m talking about!
And that, friends, is what we are out to help you achieve. So that every day, you don’t just get one email – you get tens. Maybe even hundreds!!
So, one more time, here’s what we’d really appreciate for you to do:
- Leave us a comment and let us know what you think. If it wasn’t for you, there would be no blog. Period.
- Share this post with your friends – the more people we get on board, the more fun we will have.
- If you haven’t already, either follow us on Twitter (for more ecommerce insights), or Facebook (for more fun stuff), or sign up for our email list on the right – this way we can keep you posted on the status of #AmazonDomination as it progresses.
Like we mentioned before, you are the reason we are doing this. Our vision is to create an awesome resource, not just with ideas, but with your actual experiences as you implement them, and add value to our whole community.