Amazon ecommerce lessons

6 Ecommerce Lessons for Why Amazon is so Successful

Amazon has come a long way from its humble beginnings as an online bookseller. Since its launch in 1994, Amazon has grown to become an ecommerce behemoth. These days, it’s one of the first places shoppers turn to buy anything from cleaning products to the latest tech gadgets. And with over 564 million products sold in the U.S. alone, Amazon is the uncontested ecommerce leader and continues to grow and…

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Product Listing on Amazon

Creating a Unique Amazon Product Listing: A Step-by-Step Guide

Consumers at a shopping mall get to know brands through storefronts. After handling inventory, seeing how a shop is designed, and talking to employees, buyers form an impression of the business and decide whether they want to make a purchase. As an Amazon seller, your product listing is your storefront. Like a window display attracting shoppers, your listing title and image on a search results page get buyers to click.…

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How Ecommerce Sellers Can Build Buyer Personas to Connect with Customers

Ecommerce sellers have more potential buyers at their fingertips online, through the use of multichannel listing software like Sellbrite, than any mom-and-pop store can hope to gather. But this doesn’t mean sellers should market to as many people as possible. Instead of advertising to a large, indefinite group of people, ecommerce sellers have to target specific audiences. When marketing is directed towards specific customer types, it resonates with buyers in…

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5 Key Things to Know About Email Marketing for Ecommerce

Most brick-and-mortar store shoppers find it annoying when a salesperson constantly shadows them. Even though it’s meant with the best intention, customers get uncomfortable when they know the salesperson is just trying to push a sale. Email marketing works similarly for ecommere companies. When you send too many company-centric emails to push your products, you turn into that nagging salesperson. Email isn’t just a way to get people to buy…

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Facebook Ad Content

Five Ideas For Generating Facebook Ad Content

Advertising is hard; there’s no two ways about it. Due to its fluid and ever-changing nature, many would argue that advertising on Facebook is even harder. The sheer amount of variables you need to take into account can be staggering and daunting. A major piece, and a major challenge, of the Facebook advertising puzzle is generating quality, relevant Facebook ad content. The master marketer understands that finding that perfect ad…

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Market A Niche Ecommerce Store

6 Cheap Ways To Market A Niche Ecommerce Store

If you’re tired of reading articles and blog posts that seem more appropriate for enterprise class ecommerce websites backed by an unlimited marketing budget, this post is for you! Lots of ecommerce businesses out there are “one man bands” – or even mom and pop operations. Marketing can be hugely expensive, but in this post I want to look at six inexpensive ways to market a niche ecommerce store to…

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Content Marketing Tips

How To Crush Content Marketing For Ecommerce

Photo credit to Nathan Peck of Content marketing is the cool kid on the block lately. Maybe you’ve read a few articles about it already and decided that you just don’t have the time to get started with this – especially if you want to keep sales up this quarter. But hopefully, you’ve already started your blog and are writing some good, high quality content that will bring qualified…

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Facebook Ads

Why You Can’t Ignore Facebook Ads

Facebook ads – you probably either love them or hate them – but if you are in ecommerce, you better cozy up to them quickly. Merchants are seeing 500%+ returns from Facebook ads – you simply can’t ignore that kind of Return On Ad Spend (ROAS) if you plan on growing your business in 2015. Facebook has been working hard to make their ads easier to build. Think it’s hard…

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Why Customers Use Social Media

Why Customers Use Social Media

Photo credit to Flickr user melodievj10 Over the last several years, owners of ecommerce businesses have been increasingly looking to social media marketing to increase their sales. Understanding how and why customers use social media is the key to making these efforts a success. This is the first in a series of posts on how social media and marketing intersect, including tips that will optimize the effectiveness of your efforts…

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Start Multichannel Selling

Eight Reasons To Start Multichannel Selling Today

Photo credit to Flickr user 34654941 I’m a huge fan of multichannel selling, and I have been from day one of my ecommerce career. There is a lot of merit in starting a website and building a foundation for your own sales and brand, but there’s also merit in using multiple sales channels, including third party marketplaces like Amazon, eBay, and Etsy. In my opinion, a successful ecommerce business doesn’t…

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