Alex Birkett, Author at Sellbrite

Alex Birkett

Alex Birkett is a Sr Growth Marketer at HubSpot where he focused on driving freemium user growth. He's based in Austin, Texas, but travels roughly half the time, speaking at conferences and flaneuring. Read his deep dive guides at alexbirkett.com.

brand awareness for ecommerce

Does Brand Awareness Matter for Ecommerce?

The logic is so simple, it’s almost circular: before someone buys from you, they must know about you. Here enters the metric known as “brand awareness,” something marketers everywhere are striving towards and at which every CFO is rolling their eyes. In ecommerce, where it is often difficult to truly differentiate purely on product features, we often have to …

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Boost conversions on product pages

15 Best Practices for Boosting Product Page Conversions

Sales shouldn’t be the only thing you celebrate — product page visits are worth a cheer as well. They indicate that someone is well on the way to becoming a customer. They’re one of the first steps in the right direction. These visits only happen because of a lot of work — engaging marketing campaigns, …

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Ecommerce Conversion Rate Optimization Tactics using Urgency

5 Top Urgency Tactics You Can Use to Boost ecommerce Conversions Today

I think a lot about ecommerce conversion optimization. If you’re marketing an ecommerce shop, you probably do too—or you should. No matter how much traffic your shop has, there are steps you can take to optimize your site. One important tactic you can test is urgency. What is Urgency? Urgency is one of the oldest …

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