Those who know a little about ecommerce know that Google product categories are mostly optional. Those who know a lot about ecommerce, know they’re anything but. Google indexes billions of web pages comprising 100,000 terabytes of data. Without accurate or optimized category data, your product
Many marketing experts predict that e-commerce sales will only increase as COVID-19 infections soar, social distancing becomes standard practice, and more people choose—or are required—to stay home. However, sellers aren’t so optimistic. In fact, 36% of sellers predict their sales will actually decline due to
In 2010, Jin Lin launched his jewelry business, Bista Co., on eBay. It took off, and Lin began looking into ways to expand his reach by selling on other popular ecommerce marketplaces, such as Amazon. But launching on multiple sales channels and managing inventory while
40% of the world’s internet users have purchased products online, which amounts to more than 1 billion online buyers. And ecommerce sales in the United States alone accounted for more than 11% of all retails sales in the third quarter of 2019. The ecommerce business
The logic is so simple, it’s almost circular: before someone buys from you, they must know about you. Here enters the metric known as “brand awareness,” something marketers everywhere are striving towards and at which every CFO is rolling their eyes. In ecommerce, where it is often difficult to
The main challenge for any ecommerce business is standing-out and reaching customers, which can be incredibly difficult among the competition. All the more difficult, too, considering all the ways in which the ecommerce customer base is changing. Standing out in ecommerce now involves recognizing that,
Kylie Jenner. Kate Hudson. Michelle Phan. When a celebrity—of screen, stage, or YouTube—makes it big in business, it’s easy to write them off as fortunate. The truth is, though, that many of the biggest celebrity-founded ecommerce companies have a lot more going on behind the
Driving conversions falls at the intersection of development, design, and marketing. This convergence is tricky. Picture this: You work hard to make the interface of your e-commerce site slick and responsive and to simplify the buying process. But for reasons outside your control, after lots
Sales shouldn’t be the only thing you celebrate — product page visits are worth a cheer as well. They indicate that someone is well on the way to becoming a customer. They’re one of the first steps in the right direction. These visits only happen
Online shopping doesn’t follow a single path. Just like there are many channels you can list your products on, there’s an abundance of ways to make an online purchase — apps, email, social media. These multiple options can be disorienting to customers if there isn’t
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