mobile commerce tips

How to Prep for Mobile Commerce in 2018

Over the past 17 years, consumers have been spending increasing amounts of money online. Ecommerce sales jumped from $7.3 billion in Q3 2000 to $115.3 billion in Q3 2017. But in recent years, buyers are getting even more flexibility and accessibility with online shopping—thanks to the rise of mobile shopping. Mobile commerce is growing in popularity as technology improves. Phones and tablets are now as capable as basic computers with…

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How Does Amazon Make Money? [INFOGRAPHIC]

Amazon makes a lot of money. But how? Do they make their money on books, or on merchant sales, or on TV shows? Where does the money come from, and what does the breakdown look like? We dig into Amazon and answer all of these questions for you. Love this infographic? Share it on your site or in a blog post (just copy and paste the text below): Just The…

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We Analyzed 1,160 Ecommerce Sellers and Here’s What We Found

55% of buyers go straight to Amazon when they shop online. Is selling on the most popular marketplace the key to maximum profits? Not quite. Mega marketplaces, like Amazon, may offer high visibility, but other online selling platforms offer equally important advantages. A smaller marketplace, like Walmart, has less competition, making it an easier space for sellers to attract buyers. Individual web stores empower sellers to control their brand and…

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Competitive Pricing Psychology

The Psychology of Competitive Pricing for Ecommerce

Pricing for ecommerce is a tricky beast. You need to account for competition with other sellers, but you don’t want to de-value your products in a race-to-the-bottom. Purely competitive pricing can lead to disappointing results: you might not sell enough to compensate for offering the lowest prices. A profitable pricing strategy involves considering not only your competitions’ prices, but also your customers’ motivations. Sellers use their understanding of potential buyers’…

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How to Find and Leverage Retail Trend Data to Grow Your Business

You’ve built a profitable ecommerce business—your shop is running smoothly, your fulfillment process has been optimized, and you finally have some time to think about how to scale. So where do you start? What’s the most important area to focus in on when you’re trying to develop new strategies, set new budgets, and uncover new opportunities? The answer is data. These days, it’s not very difficult to set up and…

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How to Use Data to Fix a Leaky Funnel and Boost Ecommerce Profits

Every ecommerce site is leaking money somewhere, but the important question is where? In this post, I’ll help you to find where your leaks are by looking at a few real-life examples. One of them describes how we found a leak of $2.7 million and what we did to stop it. One key thing to keep in mind is that “averages lies.” Benjamin Disraeli talked about “lies, damned lies and statistics,” which…

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Ecommerce Predictions

5 Ecommerce Predictions You Should Know About

There’s a lot of stuff happening in the ecommerce world – and it gets tough to keep tabs on what you really need to focus on. If you aren’t already too busy putting out the fires of inventory management, staffing, or something else – then you are usually scrambling to figure out what products you need to add to your growing business. It’s rare that eCommerce business owners have time…

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Multichannel Ecommerce News

Google 'Buy' Buttons, Bigcommerce Enterprise, Walmart Answers Prime, and More

Multichannel Ecommerce News Welcome to this week’s Multichannel Ecommerce News update. Articles this week include Google “Buy” Buttons, Walmart’s answer to Amazon Prime, Shopify IPO results, and the launch of Bigcommerce Enterprise. As always, if there is a story you want to share with us that you think we need to include, be sure to email us, or leave us a link in the comments! Officially Announcing Bigcommerce Enterprise Bigcommerce…

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Multichannel Ecommerce News

Bigcommerce Acquires Zing, Shopify Files IPO, Inbound Marketing Tips, and More

Multichannel Seller News Welcome to this week’s Multichannel Seller News update. Articles this week include Bigcommerce acquiring POS tool Zing, Shopify filing for IPO, inbound marketing tips, and more. As always, if there is a story you want to share with us that you think we need to include, be sure to email us, or leave us a link in the comments! Bigcommerce Acquires Zing POS Bigcommerce announced it has…

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Multichannel Ecommerce News

Amazon Prime Grows, Stamps.com Buys Endicia, Paypal After eBay Split, and More

Multichannel Seller News Welcome to this week’s Multichannel Seller News update. Articles this week include Amazon Prime beating up on Walmart and Target, Paypal’s plans after the eBay split, Stamps.com’s next acquisition, and the new Alibaba sourcing app for Bigcommerce, plus a lot more. As always, if there is a story you want to share with us that you think we need to include, be sure to email us, or…

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