William Harris

To succeed in ecommerce, you have to recognize the fact that every visitor matters. Each time someone lands on your website, it’s an opportunity for you to make a sale. The problem is, there are a lot of ways to move a prospective customer from “just looking” to “buying now.” Though it’s important to have […]

In ecommerce, words matter. Great products are important, strong visuals are essential, but words are ultimately what allow you to tell great stories, connect with your website visitors on an emotional, human level, and build a loyal customer base. To build a successful ecommerce business today, you can’t afford to be lazy when it comes

In ecommerce, you can either spend all your time and energy selling to one-time customers, or you can invest your time and energy into establishing and nurturing relationships that drive brand loyalty and repeat purchases. *Hint: running out of inventory is a sure-fire way to ruin relationships, so make sure you have a system in

Despite the ever-increasing popularity of new social media and communication apps like Snapchat, Vine, Messenger, and others, Twitter remains one of the most effective tools that business owners can use to build brand awareness, engage with current and future customers, sell products, and grow their businesses. An active and intentional brand presence on Twitter can

Social media sites might be all about baby photos, celebrity gossip, and selfies for most of the general public, but for ecommerce business owners, they’re tools and channels for driving growth. In ecommerce, you can’t survive without actively participating in social media communities anymore—at least not for long. The expectations from consumers are too high,

In ecommerce, your existing customers are often your best growth tool. Developing and nurturing  ongoing relationships with customers can be more powerful, more effective, and more profitable than any other business growth, lead generation, or customer acquisition tactic you implement in an effort to move the needle and continue scaling your business. While it can

It’s never been easier to launch an ecommerce business than it is today. There are more tools, blog posts, and resources available to aspiring ecommerce entrepreneurs and business owners looking to connect with online customers than ever before. But because the ecommerce playing field has essentially been leveled—thanks in part to the introduction of inexpensive

The most successful B2B marketers spend 40% of their marketing budget on content marketing, according to a survey by the Content Marketing Institute. Why are companies investing so much in this type of marketing? Because it works. Seventy-two percent of marketers say content marketing increases engagement and number of leads. In fact, marketers rank content