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William Harris

William Harris

William Harris

William Harris is leading content at Sellbrite and is also the Founder & Growth Marketer of Elumynt, LLC., VP of Marketing and Growth for a top 700 online retailer and former head of Marketing for When I Work, a VC backed SaaS company. William is also a contributor to leading publications like The Next Web, Search Engine Journal, Social Media Today, and Sellbrite and a speaker at industry events covering topics such as marketing strategy, search engine optimization, content marketing, digital marketing, social media and personal branding. Follow William on Twitter (@WmHarris101), LinkedIn, and Google+.

6 Reasons Why Your Ecommerce Pop-Ups Aren’t Converting (and How to Fix Them)

There’s nothing more frustrating than taking the time to build and implement a pop-up on your ecommerce store and not experiencing any opt-ins or conversions from your efforts. Before you ditch your pop-up strategy altogether though, it’s worth taking some time to figure out why they aren’t working for you—and there are a number of issues that could be impacting your success. Here are 6 reasons why your pop-ups might…

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13 Actionable Tactics for Boosting New Product Awareness

You’ve done it. You put all the time and energy into designing and manufacturing a new product for your ecommerce store, and you’re finally ready to add it to your website and start selling it to customers. The question is, where do you start? Getting initial traction on a new product isn’t always easy—it doesn’t always happen naturally or quickly. So what can you do to increase the likelihood of…

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An Interview with Peter Zaballos, Senior VP and CMO at SPS Commerce

At Sellbrite, we want to see ecommerce business owners and entrepreneurs everywhere succeed—that’s why we built our software, and that’s why we publish new content on this blog each week. Our goal is to provide our customers and readers — to provide you — with the tools, resources, and education needed to launch, manage, and scale successful ecommerce businesses. This really is an exciting space to be in right now, but it…

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Why Every Ecommerce Business Needs a Dedicated Customer Experience Team

In an effort to boost sales and effectively differentiate from competitors, more ecommerce entrepreneurs and hiring managers are working hard to build dedicated customer experience teams at their companies. Why? Because competition in the ecommerce space is fierce, and simply having the best products just doesn’t cut it anymore. Each day, new shops are introduced to the world, new products go viral, and it gets harder and harder to keep…

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8 Great Ideas for Driving More Qualified Traffic to Your Ecommerce Store

To succeed in ecommerce, it’s not about being able to drive tons of traffic to your website—it’s about being able to attract the right people. Sendings hundreds of thousands of people to your website might help you build brand awareness, but unless you’re focused on engaging with qualified shoppers who actually want your products, you won’t get very far. So, the question is, where do you start? How do you…

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15 Growth Ideas for Boosting Ecommerce Sales

Now that we’ve entered into Q2, it’s a good time to stop and briefly think about the specific actions you’ve taken to drive ecommerce sales so far this year, and what you’re going to do differently in the months ahead. With only a little over 8 months left in the year, you don’t have a lot of time to waste—you have to start compiling and working through a list of…

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The Case for Using a Physical Catalog to Boost Ecommerce Sales

Are catalogs still relevant? Should ecommerce brands be setting aside portions of their quarterly budgets to print and send physical catalogs as a way to drive repeat sales and awareness? What should they look like? How should they be formatted? These are questions I’ve been wondering about lately as I read more and more stories about ecommerce brands dipping their toes in the physical, brick-and-mortar world of retail. A quick search…

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The Little Guide to Writing Better Product Descriptions

You can have the best products in the world, but if you don’t take the time to build conversion-driven product pages, you’re not going to be able to convince your target customers to buy. There are a number of techniques and components that you can leverage to build better product pages, but at the end of the day, it really just comes down to how you ultimately choose to describe…

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18 Tips That Will Help You Go From Part-Time Selling Hobbyist to Full-Time Business Owner

It’s every aspiring ecommerce entrepreneur’s dream: to go from 9-5 with a side hustle to full-time business owner. The question is, how do you get there? The road to becoming a successful, sustainable business owner is not a simple one. There are hundreds of turns, forks, and detours you could take on your journey, and each could lead you on the right path and closer to your goal. There is…

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How to Find and Leverage Retail Trend Data to Grow Your Business

You’ve built a profitable ecommerce business—your shop is running smoothly, your fulfillment process has been optimized, and you finally have some time to think about how to scale. So where do you start? What’s the most important area to focus in on when you’re trying to develop new strategies, set new budgets, and uncover new opportunities? The answer is data. These days, it’s not very difficult to set up and…

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