William Harris Blog Posts

William Harris

William Harris is leading content at Sellbrite and is also the Founder & Growth Marketer of Elumynt, LLC., VP of Marketing and Growth for a top 700 online retailer and former head of Marketing for When I Work, a VC backed SaaS company. William is also a contributor to leading publications like The Next Web, Search Engine Journal, Social Media Today, and Sellbrite and a speaker at industry events covering topics such as marketing strategy, search engine optimization, content marketing, digital marketing, social media and personal branding. Follow William on Twitter (@WmHarris101), andLinkedIn.

shopify seo

Shopify SEO: 8 Tips to Help Customers Find Your Store

Your Shopify store is all set up, and you’re ready to make some sales. The only problem? No one is visiting your store, so you’re not getting any business.You may have incredible products and a beautifully designed website, but none of this matters if customers can’t find your store.Sixty-eight percent of online experiences start on …

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product launch

The Product Launch Guide: 5 Questions to Answer Before Making the Leap

Launching a new product is anything but easy. Forty percent of new products fail, according to an article from The Journal of Product Innovation Management. This stat is worrisome, particularly for small ecommerce sellers. They are likely to have less capital to lose on failed products than larger businesses do. Plan your product launch to …

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how to sell on google shopping

How to Sell on Google Shopping: 6 Best Practices

In a 2018 report, Adthena discovered that Google Shopping ads drove 76.4 percent of retail search ad spend. With that in mind, here’s some good news: On April 21st, 2020, Google made Google Shopping free for merchants in the U.S. in response to COVID-19, and by mid-October of 2020, Google finally opened Google Shopping to …

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voice commerce

A Guide to Voice Commerce, the Future of Ecommerce

Seventy-two percent of consumers use voice search through personal digital assistants, and 25% of consumers have made a purchase using a digital assistant. The latter may seem like a small number in the grand scheme of all that ecommerce has to offer, but it shows a trend of voice commerce adoption among the global community. …

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google shopping insights

An Expert’s Guide to Google Shopping Insights: Know Exactly What Your Shoppers Want

An eMarketer survey found that ad spend on ecommerce is up nearly 40% since 2019 in the wake of the pandemic. Numbers don’t lie; everyone, including you, is fighting for consumer attention by investing more time and money. However, with new ecommerce stores being established every day comes more competition. So, how can you stay …

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Google Shopping Actions: How to Get Started

Google revolutionized how we search the Internet, and now, with Google Shopping Actions, the technology giant is fundamentally changing how we shop online. The ecommerce marketplace allows retailers of all sizes to list their products across various Google platforms, enabling consumers to shop directly from Google Search, Google Shopping, Google Images, Google Assistant, and soon, …

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amazon sell international

How to Sell Internationally Using Amazon

When Elena Castaneda started her business, Bling Jewelry, in 2008, she dreamed of expanding her venture outside of her one-bedroom New York City apartment, but she never expected her products would one day reach consumers across the globe. However, after her success selling on Amazon domestically, Castaneda began experimenting with Amazon Global Selling. She started …

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