William Harris

William Harris

William Harris is leading content at Sellbrite and is also the Founder & Growth Marketer of Elumynt, LLC., VP of Marketing and Growth for a top 700 online retailer and former head of Marketing for When I Work, a VC backed SaaS company. William is also a contributor to leading publications like The Next Web, Search Engine Journal, Social Media Today, and Sellbrite and a speaker at industry events covering topics such as marketing strategy, search engine optimization, content marketing, digital marketing, social media and personal branding. Follow William on Twitter (@WmHarris101), LinkedIn, and Google+.

5 Common Multi-Channel Challenges and How to Overcome Them

Every ecommerce business owner wants to see their business grow and profits increase, but no one likes experiencing the growing pains that so often go hand-in-hand with scaling operations. In ecommerce, investing in multi-channel can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of. To succeed in multi-channel, you have…

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Product Descriptions on Amazon

How to Write an Amazon Product Description that Ranks High in Search

With over 500 million products in stock, Amazon is the largest online retailer in the world. As a result, sellers have to compete against each other to get their products in front of as many people as possible. One of the best ways to do this is to rank high in Amazon’s search results. Use strategic SEO basics — like keyword research — to give your Amazon product descriptions a…

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tools for ecommerce

57 Must-Have Tools For Scaling Your Ecommerce Business

In ecommerce, sustainability and growth are impossible unless you’re willing to invest resources into tools that can help you scale your business. When you first launched your business, you might have been able to keep all the plates spinning yourself but, if you want to scale, you need to get out of a fulfillment frame of mind and focus instead on optimization and growth. That’s where tools come into play.…

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Why Building Community Matters in Ecommerce (and How to Get Started)

Your products don’t sell themselves. As an ecommerce owner, it’s up to you to develop and launch marketing strategies that help your target audience better understand what problem you’re addressing, what solutions you’re offering, and why it should matter to them. The problem is, the proven digital marketing strategies that you and other ecommerce business owners have been using for the past few years to boost brand awareness, traffic, and…

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Ecommerce customer delight ideas

26 Inexpensive Customer Delight Ideas Worth Trying to Fuel Business Growth

A base of one-time buyers is a recipe for a sinking business. Your company can only live off of short-term customers for so long — to thrive, it needs lifelong buyers who deliver consistent sales. Winning customers’ loyalty takes persistence, though. It’s more than covering the basics — fulfilling orders, offering customer support, delivering on-time. To gain a lifelong customer, a business has to embrace customer delight. This concept is…

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How Consumer Habits Are Evolving in 2018 (and What to Do About It)

If you’re in the business of ecommerce, you know that consumer habits are constantly evolving over time. Each year, people who buy products online behave a little bit differently from the year before. They expect something different or more from the businesses they buy from, they rely on new people or sources to help them make the right purchasing decisions, and they buy products in ways that they haven’t before.…

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How to Sell More Products Across Different Social Media Channels

Despite what some may tell you, social media for business is not dead. While it’s true that it is becoming a lot more difficult for businesses and brands to reach social media users organically today, there’s still a lot of value and potential ROI that can be gained from participating on sites like Facebook, Twitter, and Instagram. In order to succeed in continuing to use social media as a way…

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Ecommerce growth hacks

Growth Hacking for Ecommerce: 20 Tactics You Can Try Next Month

Anyone who’s read a marketing blog in the past few years has come across the buzzword “growth hacking.” Coined in 2010, the term is thrown around to describe a straightforward concept — that every strategy you develop and implement should be centered around driving growth. Traditionally, growth hacking describes how online services and tech startups gain new users. A growth hacking mindset, though, is just as helpful in ecommerce. With…

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The Biggest Ecommerce Trends You Need to Know About

Each year, ecommerce continues to grow at an increasingly impressive pace. According to the Census Bureau of the Department of Commerce, total ecommerce sales in the U.S. soared to a whopping $453.5 billion in 2017, up 16 percent from the previous year. As consumers spend more money than ever buying products online, ecommerce companies continue to look for and invest in new ways to stand out, capture attention, drive conversions, and secure…

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How to Create Winning Videos for Your Ecommerce Brand

As the internet becomes more saturated and more competitive day after day, ecommerce brands continue to look for more ways to cut through the noise and penetrate into the hearts and minds of their ideal customers. In recent years, video has become one of the more popular tactics that ecommerce brands are testing in order to boost brand awareness, capture the interest of more prospective customers, and drive more sales.…

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