William Harris

William Harris

William Harris is leading content at Sellbrite and is also the Founder & Growth Marketer of Elumynt, LLC., VP of Marketing and Growth for a top 700 online retailer and former head of Marketing for When I Work, a VC backed SaaS company. William is also a contributor to leading publications like The Next Web, Search Engine Journal, Social Media Today, and Sellbrite and a speaker at industry events covering topics such as marketing strategy, search engine optimization, content marketing, digital marketing, social media and personal branding. Follow William on Twitter (@WmHarris101), LinkedIn, and Google+.

How to Build Trust with Online Shoppers: An Actionable Guide

If you want to succeed in the increasingly competitive world of ecommerce, you have to work hard to build trust with your target audience. In ecommerce, trust is not something you can build once and secure forever. Building trust requires constant attention and effort. It’s not easy and it takes a lot of work, but if you can do it, the rewards can be big. When people trust you, they…

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influencer marketing vs affiliates

The Difference Between Influencer and Affiliate Marketing: What You Need to Know

When it comes to digital marketing we hear a lot about influencer marketing. With billions of users logging onto popular social media platforms every day, you have an unprecedented opportunity to get in front of a larger segment of your target audience than ever before. But what about affiliate marketing? It’s been around for a long time but is not nearly as widely discussed as influencer marketing. Is it still…

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How to Build a Community Around Your Ecommerce Business

The best and most profitable ecommerce brands in operation today know this to be true: it’s not about getting the sale—it’s about serving the customer. It’s not about growth hacks, advertising optimization tactics, or pricing strategies. Those things still matter, but at the end of the day, it’s not what brings success in ecommerce. Instead, success comes from building relationships with people. It comes when you’re able to answer questions,…

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Content Hubs & Landing Pages: Why You Need Them For Your Ecommerce Website

To build and maintain a successful ecommerce business in 2018, you need to do more than create products and launch an online store. To succeed, you need to invest in marketing strategies that boost traffic, fuel list growth, nurture potential customers, and drive sales. Not surprisingly, there a lot of marketing tactics you could and should focus on when working to grow your online store and sell more products, but…

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Adwords for Ecommerce

A Guide to Using Google Ads for Ecommerce

Successfully selling your products and services relies on your ability to get in front of as many people as possible. Just like traditional brick-and-mortar stores, people find your products as they browse, but with ecommerce your reach goes far beyond your physical location. Instead of waiting for people to find you, digital advertising proactively gets you in front of leads. With native ads, content discovery networks like Taboola and Outbrain…

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How (and Why) to Develop a Winning Customer Experience Strategy for Your Business

Now more than ever before, the happiness of your past, current, and future customers matters. For your ecommerce brand to succeed, sustain, and grow over time, you have to make customer service, customer support, and customer experience a priority. Here are some reasons why, as shared by Help Scout: Americans tell an average of 15 people about a poor service experience, versus the 11 people they’ll tell about a good…

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ecommerce facebook retargeting

How to Use Facebook Retargeting to Drive Ecommerce Sales

Not every customer who lands on your site will end up buying something. They search, they land on your site, they look around, and they leave. It happens. That used to be the end of the story — but Facebook retargeting has flipped the script. Facebook retargeting ads have changed advertising because now you can advertise to people who’ve spent time on your site but didn’t buy anything before leaving.…

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How to Promote Your Products: An Actionable Guide

Every experienced ecommerce entrepreneur knows that success doesn’t happen simply as a result of creating a product for people to buy. That’s only half the battle. In ecommerce, your job isn’t done and your success isn’t guaranteed just because you’ve figured out manufacturing, you’ve created your branding, and you’ve launched your store. There’s more work to be done—a lot more. Building a successful ecommerce business doesn’t happen when you create…

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How to Use Brand Storytelling to Boost Awareness and Drive More Sales

The best marketers in ecommerce today are the ones who have mastered the art of storytelling. As ecommerce becomes more and more competitive, businesses have to work harder to gain the attention and loyalty of online consumers. The marketing and advertising campaigns that used to work ten, five, and even two years ago aren’t as relevant or effective today. In 2018, people buy from companies that they feel understand them,…

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The Quick Guide to Ecommerce Website Design

If you want to create a successful ecommerce business in 2018, you have to be willing to compete with other business owners like yourself. We live in an exciting time period—it’s never been easier to create and launch an ecommerce brand than it is today. As more people leave their traditional 9-5 jobs to create and grow ecommerce businesses, it’s up to you to do what you can to make…

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