Author Archive

William Harris

William Harris

William Harris

William Harris is leading content at Sellbrite and is also the Founder & Growth Marketer of Elumynt, LLC., VP of Marketing and Growth for a top 700 online retailer and former head of Marketing for When I Work, a VC backed SaaS company. William is also a contributor to leading publications like The Next Web, Search Engine Journal, Social Media Today, and Sellbrite and a speaker at industry events covering topics such as marketing strategy, search engine optimization, content marketing, digital marketing, social media and personal branding. Follow William on Twitter (@WmHarris101), LinkedIn, and Google+.


How to Find and Leverage Retail Trend Data to Grow Your Business

You’ve built a profitable ecommerce business—your shop is running smoothly, your fulfillment process has been optimized, and you finally have some time to think about how to scale. So where do you start? What’s the most important area to focus in on when you’re trying to develop new strategies, set new budgets, and uncover new opportunities? The answer is data. These days, it’s not very difficult to set up and…

Read more 2 Comments


Ecommerce Brand Storytelling: a Growth-Driven Guide

In ecommerce, you don’t just tell stories to entertain your customers, or to make them feel good—you tell stories to sell more products. The reason? The world thrives on stories. Here’s a hard truth you need to understand when it comes to selling to people online: people don’t care about you or your products. They don’t. People care about themselves. They come to you because they’re want to be better…

Read more One Comment


How to Turn Your Customers Into Repeat Buyers: An Actionable Guide

In ecommerce, loyal customers are valuable not just for their ability and willingness to provide you with good praise and support—but also for their ability to significantly impact sales. Attracting and converting new customers is an essential part of growing your ecommerce business, but if you really want to boost sales in 2017, you need to put more focus on getting active and one-time customers to visit your store again.…

Read more One Comment


15 Actionable Tips for Selling to Millennials: An Ecommerce Guide

As 2016 comes to an end, it’s important as business owners that we spend time reflecting on the lessons we learned over the past 12 months, and thinking about what we can do next year to connect with more people, sell more products, and scale our businesses. If you’re like most retailers, one particular area you should be focusing on is how to better reach and sell to the millennial…

Read more One Comment


9 Great Ways to Reset and Refocus After The Holiday Rush

As we approach the end of the busiest time of year for online shopping, a lot of business owners in the ecommerce space are asking themselves one question: “What do we need to do to be ready for next year?” It’s not an easy question to answer. There’s really no standard equation that will prepare you for the year ahead. The plan that you’ll need to put in place and execute in order to…

Read more 2 Comments

profitable ecommerce in 2017

14 Actionable Tips for Building a More Profitable Ecommerce Business in 2017

The year is quickly coming to an end, and if you’re like a lot of business owners, you’re asking yourself some version of the following question: “What can we do better next year?” If you want to grow your ecommerce business over the next 12 months, you can’t do the same things you did over the past year. Many of your strategies and processes can carry over into the new…

Read more Leave a comment

Cyber Monday tips and tricks

15 Genius Ecommerce Hacks for Cyber Monday

The largest online sales day of the year is quickly approaching: Cyber Monday is 37 days from today. How have you been preparing for the day? Do you have a clear strategy in place for your ecommerce business? Are you taking what you learned from last year and putting a revised plan in place that will help you drive more sales this year? If you haven’t thought much about it…

Read more Leave a comment


5 Expert Ideas for Optimizing eBay Listings

Earlier this month, we announced a joint partnership with eBay to help sellers grow their businesses like never before. Through this partnership, sellers large and small can now use Sellbrite to easily add eBay’s thriving marketplace as a new sales channel and manage it as part of their multichannel business. We’re kicking off the partnership in two ways: First, we’re launching the Sellbrite + eBay Seller Growth Program. This program…

Read more Leave a comment


5 Key Learnings From Analyzing Top Ecommerce Pricing Strategies

When you’re starting an ecommerce business or putting new products in your store, one of the most important things you need to decide on is price. In ecommerce, the right pricing makes all the difference. You can create fantastic products that you know are better than anything else on the market and you can build a great store to sell those products, but if you can’t be strategic when it…

Read more Leave a comment

ecommerce buy now not later conversions

12 Tactics For Driving Visitors to Buy Now, Not Later

To succeed in ecommerce, you have to recognize the fact that every visitor matters. Each time someone lands on your website, it’s an opportunity for you to make a sale. The problem is, there are a lot of ways to move a prospective customer from “just looking” to “buying now.” Though it’s important to have specific customer personas that guide you in building your marketing and sales efforts, it’s also…

Read more 3 Comments