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William Harris

William Harris

William Harris

William Harris is leading content at Sellbrite and is also the Founder & Growth Marketer of Elumynt, LLC., VP of Marketing and Growth for a top 700 online retailer and former head of Marketing for When I Work, a VC backed SaaS company. William is also a contributor to leading publications like The Next Web, Search Engine Journal, Social Media Today, and Sellbrite and a speaker at industry events covering topics such as marketing strategy, search engine optimization, content marketing, digital marketing, social media and personal branding. Follow William on Twitter (@WmHarris101), LinkedIn, and Google+.

Why Every Ecommerce Business Needs a Dedicated Customer Experience Team

In an effort to boost sales and effectively differentiate from competitors, more ecommerce entrepreneurs and hiring managers are working hard to build dedicated customer experience teams at their companies. Why? Because competition in the ecommerce space is fierce, and simply having the best products just doesn’t cut it anymore. Each day, new shops are introduced to the world, new products go viral, and it gets harder and harder to keep…

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8 Great Ideas for Driving More Qualified Traffic to Your Ecommerce Store

To succeed in ecommerce, it’s not about being able to drive tons of traffic to your website—it’s about being able to attract the right people. Sendings hundreds of thousands of people to your website might help you build brand awareness, but unless you’re focused on engaging with qualified shoppers who actually want your products, you won’t get very far. So, the question is, where do you start? How do you…

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15 Growth Ideas for Boosting Ecommerce Sales

Now that we’ve entered into Q2, it’s a good time to stop and briefly think about the specific actions you’ve taken to drive ecommerce sales so far this year, and what you’re going to do differently in the months ahead. With only a little over 8 months left in the year, you don’t have a lot of time to waste—you have to start compiling and working through a list of…

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The Case for Using a Physical Catalog to Boost Ecommerce Sales

Are catalogs still relevant? Should ecommerce brands be setting aside portions of their quarterly budgets to print and send physical catalogs as a way to drive repeat sales and awareness? What should they look like? How should they be formatted? These are questions I’ve been wondering about lately as I read more and more stories about ecommerce brands dipping their toes in the physical, brick-and-mortar world of retail. A quick search…

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The Little Guide to Writing Better Product Descriptions

You can have the best products in the world, but if you don’t take the time to build conversion-driven product pages, you’re not going to be able to convince your target customers to buy. There are a number of techniques and components that you can leverage to build better product pages, but at the end of the day, it really just comes down to how you ultimately choose to describe…

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18 Tips That Will Help You Go From Part-Time Selling Hobbyist to Full-Time Business Owner

It’s every aspiring ecommerce entrepreneur’s dream: to go from 9-5 with a side hustle to full-time business owner. The question is, how do you get there? The road to becoming a successful, sustainable business owner is not a simple one. There are hundreds of turns, forks, and detours you could take on your journey, and each could lead you on the right path and closer to your goal. There is…

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How to Find and Leverage Retail Trend Data to Grow Your Business

You’ve built a profitable ecommerce business—your shop is running smoothly, your fulfillment process has been optimized, and you finally have some time to think about how to scale. So where do you start? What’s the most important area to focus in on when you’re trying to develop new strategies, set new budgets, and uncover new opportunities? The answer is data. These days, it’s not very difficult to set up and…

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Ecommerce Brand Storytelling: a Growth-Driven Guide

In ecommerce, you don’t just tell stories to entertain your customers, or to make them feel good—you tell stories to sell more products. The reason? The world thrives on stories. Here’s a hard truth you need to understand when it comes to selling to people online: people don’t care about you or your products. They don’t. People care about themselves. They come to you because they’re want to be better…

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How to Turn Your Customers Into Repeat Buyers: An Actionable Guide

In ecommerce, loyal customers are valuable not just for their ability and willingness to provide you with good praise and support—but also for their ability to significantly impact sales. Attracting and converting new customers is an essential part of growing your ecommerce business, but if you really want to boost sales in 2017, you need to put more focus on getting active and one-time customers to visit your store again.…

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15 Actionable Tips for Selling to Millennials: An Ecommerce Guide

As 2016 comes to an end, it’s important as business owners that we spend time reflecting on the lessons we learned over the past 12 months, and thinking about what we can do next year to connect with more people, sell more products, and scale our businesses. If you’re like most retailers, one particular area you should be focusing on is how to better reach and sell to the millennial…

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