The Dangers Of Sitting For Ecommerce Entrepreneurs

Ecommerce entrepreneurs sit. We sit a lot. Whether listing new products, answering customer e-mails, paying invoices, or doing research, we are on our butts in a chair pretty much all the time. This is literally taking years off our lives. The dangers of sitting are very real, and very scary. The American Journal of Epidemiology published a study in 2010 that found men who sit 6+ hours per day (working,…

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Learn Vlookup

Learn Vlookup In 5 Minutes And Master Your Spreadsheets

Photo credit to Flickr user bdunnette As an ecommerce entrepreneur, there is no escaping spreadsheets. Whether setting up a product or inventory feed for your sales channels, analyzing sales data, reconciling receipts in Quickbooks, or working on a quick budget for your next purchase, you’re going to end up working in a spreadsheet. Being comfortable working in Excel (or any other spreadsheet software) has T-R-E-M-E-N-D-O-U-S advantages. One could probably build…

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How To Take Perfect Product Photos

How To Take Perfect Product Photos, Part 2

Last time, we covered a little bit of science and photography basics – how to use a digital camera properly and how to make the most of the settings to take perfect product photos. In this post, lets dive into the details of how to set up your in-house photography. Of course, you could outsource photography to a professional studio, but that would probably set you back a good deal…

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#EcomLaunch 8: Five Ways To Cut Ecommerce Costs

Don’t worry, coffee isn’t one of the costs we’re going to cut! 🙂 Recently I’ve been reading Michael O’Leary: A Life in Full Flight – O’Leary is the CEO of Ryanair, Europe’s equivalent of Southwest Airlines. You’re probably wondering how a book about an airline CEO can possibly relate to ecommerce, right? There are actually a number of parallels that can be drawn between the aviation industry and the ecommerce…

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How To Take Perfect Product Photos

How to Take Perfect Product Photos, Part 1

If a picture is worth a thousand words, then a good product photo might well be worth a thousand dollars. When you are buying something online, you can’t touch it, can’t smell it… you can’t hear it or taste it. You only have one sense to go on: sight. Seeing as you probably wouldn’t buy anything just from reading a description (without looking at anything), you can figure how important…

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Why Selling On Marketplaces Means Losing Control

In my last post, I explored how selling on marketplaces can be more profitable than selling on your own store. For the sake of being thorough, and fairly representing both sides of the equation, let’s look at a key reason why selling on your own store is more advantageous than selling on marketplaces. I realized this was necessary after reading a very thoughtful comment left by a reader on the…

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Your 2014 Last Minute Ecommerce Holiday Checklist

The holiday season is upon us! For most people the holiday season is about eating and drinking to excess, but for ecommerce business owners it’s very much about panic and insanity remaining focused and operating at the top of their game right until the last minute. Holiday season is a huge opportunity for ecommerce businesses to make a ridiculous number of sales in a relatively short period of time –…

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Ecommerce Business Contingency Plan

Ecommerce Business Contingency Plan: What To Do When Disaster Strikes

We never like to think about bad things happening to us or our loved ones, but sometimes they do. Are you prepared in the event of a catastrophe? Do you have an ecommerce business contingency plan? Hurricane leads to extensively damaged home, roads impassable, post office closed Hit by car walking out of a coffee shop Personally hospitalized for illness Bring parent into home for elder care The unthinkable happens…

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When Marketplaces Are More Profitable Than Your Own Store

For the longest time, I was under the impression that selling on marketplaces will always be less profitable than selling through your own store. Perhaps some of you share the same impression. In this post, I’d like to explore this idea in depth with some cold, hard facts… and a little math! At first glance, selling on marketplaces would clearly seem to be less profitable than selling on your own…

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3 Reasons In-Store Pickup Is "In" This Holiday Season

They say the best things in life are free. Then again, they also say that nothing in life is free… As a retail business owner, you want to make sure you give your very best experience to each customer. If you can offer part of that experience for free, then you greatly enhance the perceived value of your overall offering. Since there is more to the experience you offer as…

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