In ecommerce, you can either spend all your time and energy selling to one-time customers, or you can invest your time and energy into establishing and nurturing relationships that drive brand loyalty and repeat purchases. *Hint: running out of inventory is a sure-fire way to ruin relationships, so make sure you have a system in

Despite the ever-increasing popularity of new social media and communication apps like Snapchat, Vine, Messenger, and others, Twitter remains one of the most effective tools that business owners can use to build brand awareness, engage with current and future customers, sell products, and grow their businesses. An active and intentional brand presence on Twitter can

It’s hard to find enough superlatives to describe the growth of marketplaces in recent years. The marketplace model is undeniably a win-win-win; it’s attractive to sellers, shoppers, and, of course, the marketplaces themselves.   Ecommerce as a whole has grown at a pretty steady rate of 13–15% annually. Google Shopping is also growing at a

Amazon is a community of millions of buyers—people who come to the site solely to look for products to buy. This means if you’re an online seller and you’re not targeting the Amazon Marketplace platform, you are missing out. On customers and on dollars. The added benefit of selling on Amazon is you are only

Social media sites might be all about baby photos, celebrity gossip, and selfies for most of the general public, but for ecommerce business owners, they’re tools and channels for driving growth. In ecommerce, you can’t survive without actively participating in social media communities anymore—at least not for long. The expectations from consumers are too high,

I think a lot about ecommerce conversion optimization. If you’re marketing an ecommerce shop, you probably do too—or you should. No matter how much traffic your shop has, there are steps you can take to optimize your site. One important tactic you can test is urgency. What is Urgency? Urgency is one of the oldest