Michael Ugino, Co-founder, Sellbrite

Michael Ugino

Michael Ugino is the co-founder of Sellbrite. A former IR 300 merchant and Fortune 500 product marketer, Michael now helps small to medium sized brands and retailers build a successful online marketplace strategy. He'd be delighted for you to connect with him on LinkedIn.

Checklist for Amazon Sellers

6-Step Checklist for Acing Your First Month as an Amazon Seller

The moment you sign up as an Amazon seller, the clock starts ticking. Amazon will hold you to its monthly performance metrics from day one. And being prepared makes all the difference: with this checklist you’ll be ready to ace every step of selling on Amazon. We’ve covered everything from the most basic preparation to […]

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ebay listing tips and tricks

10 Steps to Create a Top-Selling eBay Listing

When eBay first launched, your success as a seller depended on what items you were selling. Buyers came to eBay to find unique products—collectibles, antiques, used goods—so sales depended on how your item selection fit with demand on eBay. The marketplace still has unique products, but its product categories have become more saturated. With more

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ecommerce content marketing process

Build an Ecommerce Content Marketing Process That’s Results-Focused

This is a guest post from the team at Airtable. Read more on the Airtable blog! Ecommerce content marketing often feels more artistic than results-driven. From blog posts to videos, this content is created to showcase a brand’s aesthetic and the lifestyle around a product. By presenting an amplified brand image, the content is meant

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subscription box tips and tricks

12 Ecommerce Tips to Learn From Subscription Box Services

Five years ago, the subscription model still seemed niche and unfamiliar to most consumers. A decade ago, subscription boxes like Birchbox didn’t exist. Now, almost every type of product is offered through a subscription box. From 2014 to 2017, subscription box sales grew 800%. For the top subscription boxes, greater sales boil down to solid

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how to promote amazon listings

9 Ways to Promote Your Amazon Listings and Sell More Products

Amazon’s marketplace is just as lucrative as it is crowded. To profit as a seller, you have to stand out against over two million merchants. But if you do grab buyers’ attention, you’re bound to make sales since so many shoppers flock to Amazon. The average conversion rate in the marketplace is roughly 15%, roughly

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What ebay sellers should know

eBay 2018 Updates: Everything Sellers Need to Know

Starting as an auction site for small vendors with collectibles, eBay is now a marketplace with every type of product, merchants of all sizes, and multiple purchasing options. The platform has sustained itself by constantly meeting buyers’ needs. Rather than staying static, eBay introduces new marketplace features constantly to satisfy ever-changing shopper expectations. These changes

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Inventory Management Techniques

10 Inventory Management Techniques to Control Costs

Inventory management isn’t just another form of record keeping. As an online seller, inventory management makes or breaks your bottom line. Solid inventory management is the key to a healthy ecommerce cash flow. With good inventory management, sellers clearly understand how much stock they need to order to make a profit. Without that clarity, sellers

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referral programs for ecommerce stores

7 Strategies for a High-Growth Ecommerce Referral Program

There’s no better advocate for your company than a satisfied customer. That’s why referral programs work. When existing customers refer their friends and colleagues, they’re telling them how valuable your service truly is. As new customers come in, people will stick around longer, and your business will grow and become more successful. Referred customers have

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