Photo credit to Flickr user melodievj10 Over the last several years, owners of ecommerce businesses have been increasingly looking to social media marketing to increase their sales. Understanding how and why customers use social media is the key to making these efforts a success. This is the first in a series of posts on how […]
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Photo credit to Flickr user ledesigngroup After relocating my ecommerce business from California to Indiana, I’ve been re-thinking every aspect of my operation. I no longer have an assistant, and now that I work out of my home I have limited storage space. Using a fulfillment center to outsource warehousing and shipping was an obvious
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Ecommerce entrepreneurs sit. We sit a lot. Whether listing new products, answering customer e-mails, paying invoices, or doing research, we are on our butts in a chair pretty much all the time. This is literally taking years off our lives. The dangers of sitting are very real, and very scary. The American Journal of Epidemiology
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We never like to think about bad things happening to us or our loved ones, but sometimes they do. Are you prepared in the event of a catastrophe? Do you have an ecommerce business contingency plan? Hurricane leads to extensively damaged home, roads impassable, post office closed Hit by car walking out of a coffee
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In my last blog post, I discussed my career as a travel agent and how I leveraged old-school retail techniques to have greater success in ecommerce. What I didn’t tell you was why I left that career. Simply put, I was exhausted. I had no work/life balance. Weekdays I went into work at 6 a.m.
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I’ve been working in ecommerce since 1999, when I worked for one of the first on-line travel agencies. At the time, we had very little competition for booking travel in our niche: all-inclusive beach and ski vacations. A good online payment system did not exist back then, so every transaction was completed over fax and
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Have you ever had an ‘A-ha’ Moment? That’s the feeling you experience when something that should have been obvious all along suddenly comes into focus. I had one last September, and now the future of my business has completely changed direction. I’m about to transition from being an eBay-only seller to having a multi-channel selling
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