The 2016 holiday rush is here, and shoppers are expected to spend more online this year than ever before. Last year, ecommerce sales grew roughly 20%. Online sales during the 2016 holiday season are expected to rise 11% as well. A well-planned holiday marketing campaign is

The holidays are right around the corner! You must have had your email marketing strategy all chalked out. As a marketer you’re faced with many questions such as: how do you propose to target new leads? What is your holiday email game plan? Who is

As we approach the end of the busiest time of year for online shopping, a lot of business owners in the ecommerce space are asking themselves one question: “What do we need to do to be ready for next year?” It’s not an easy question to answer.

Referrals have been hailed as one of the top three drivers of traffic for ecommerce sites. But harnessing the power of word-of-mouth referrals is hardly a novel marketing tactic. What is new, however, is how best to implement this highly effective strategy in an age governed

The year is quickly coming to an end, and if you’re like a lot of business owners, you’re asking yourself some version of the following question: “What can we do better next year?” If you want to grow your ecommerce business over the next 12

We’ve all been there. We sit down with a warm cup of coffee in one hand and a long list of backlink-building tactics in the other. Somewhere in that list is the magical answer to building backlinks to your business site. However, have you ever

In an ever-expanding ecommerce marketplace, businesses are scrambling to separate themselves from their competition. But most businesses don’t really know what sort of marketing it takes to build and sustain long-term success. Here’s the gist: Any type of marketing must generate customer engagement. Customer engagement

The largest online sales day of the year is quickly approaching: Cyber Monday is 37 days from today. How have you been preparing for the day? Do you have a clear strategy in place for your ecommerce business? Are you taking what you learned from

Let’s face it, you’d go to great lengths to increase sales, but you’re overwhelmed at the volume of tactics and tasks you’re supposed to do to grow your business. What if we told you you could increase your annual sales by 7% just by paying

To succeed in ecommerce, you have to recognize the fact that every visitor matters. Each time someone lands on your website, it’s an opportunity for you to make a sale. The problem is, there are a lot of ways to move a prospective customer from