Facebook ads – you probably either love them or hate them – but if you are in ecommerce, you better cozy up to them quickly. Merchants are seeing 500%+ returns from Facebook ads – you simply can’t ignore that kind of Return On Ad Spend
Photo credit to Flickr user melodievj10 Over the last several years, owners of ecommerce businesses have been increasingly looking to social media marketing to increase their sales. Understanding how and why customers use social media is the key to making these efforts a success. This
Over the last month or so I began mentioning my next venture, which is a monthly ecommerce subscription business. The product is a monthly curated box of goods in the nail care space, with which I have experience, and about which I’ve written a good
Email, email, email. Everyone wants to get more email signups, and the numbers keep suggesting that no amount is ever enough. It’s perhaps the cornerstone of every marketing strategy. If you were a blogger, then the single most important conversion metric to you would be
Photo credit to Flickr user thomashawk I’ve been selling things over the Internet for longer than I care to think about. I started out selling used video games on eBay that I was able to procure cheap from local garage sales. Somehow I managed to
I’m not normally one to stand around marveling at the achievements of others. I’d rather be coming up with new ideas of my own and implementing them. That said, there are some truly incredible people in our industry, and I wanted to bring to your
As you know by now, I’m a huge fan of PPC. For a long time, I let my PPC campaigns chug along in the background, quietly bringing in a respectable ROI for my business. Until recently, I didn’t realize that there was further profit to
Running an ecommerce website is like juggling one hundred balls at once, you’ve got to keep everything up in the air for things to tick over nicely, which is easier said than done. Over at NailPolish.co.uk, we’ve now come out of the holidays with another
By now you’ll know that I’m writing about the launch of my new website, NailPolish.co.uk, in my bi-weekly #EcomLaunch series. This week I wanted to take a little time out from the #EcomLaunch posts to discuss print media buying. I’ve had a few emails and
NailPolish.co.uk has been ticking over very nicely. I have to admit, I’ve not been spending a great deal of time on it for a couple of reasons. The first reason being that we’re a man down at the moment, so I’ve been packing boxes like
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