Success Story: All About Shapewear Grows From 40 Product Listings To Over 2500

Sellbrite Success Story - All About Shapewear

Growing a retail business is hard, particularly when you are ready to add your second sales channel.

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Click to read the Success StoryRobinsson Botero learned firsthand how hard it is after launching his first Shopify store selling women’s shapewear. At the time, he only sold 20 SKUs on eBay, but managing pricing, inventory, and orders was already becoming too much between the two platforms.

In order to expand his business, Botero and All About Shapewear were able to find multichannel success with Sellbrite’s product listing and inventory management solutions.

This Success Story tells how Robinsson Botero was able to build a $500k/year business, turning 20 SKUs and an eBay store into 1500 SKUs, 5 sales channels, and lots of future growth opportunity.


Michael Ugino Michael Ugino is the co-founder & CMO of Sellbrite. A former IR 300 merchant and Fortune 500 product marketer, Michael now helps small to medium sized brands and retailers build a successful online marketplace strategy. He'd be delighted for you to connect with him on LinkedIn.