These days, ecommerce companies are having to work harder than ever before to build brand awareness, differentiate from competitors, and attract the right people to their online stores. The internet is noisier, product categories are more competitive, and traditional methods are much less effective than they used to be. As an ecommerce owner, it’s up […]
How to Get Incredible (and Free) PR for your Ecommerce Store Read More »
Every ecommerce seller knows the rule — utilize your data to increase sales. Though everyone may have heard this rule, not everyone knows how to use data to increase their revenue. With so many metrics to track, it can be difficult to know which ones to focus on and improve. Sellers on Amazon who want
Sell Smarter on Amazon: The Metrics You Need to Be Tracking Read More »
As the world of ecommerce continues to get more and more competitive, companies are finding it increasingly difficult to differentiate from competitors, connect with their target audience, and convince people to actually buy from them. Without clear and established guidelines about brand personality, voice, and style in place, new ecommerce companies seem to struggle to
How to Keep Your Branding, Voice, and Style Intact No Matter Where You’re Selling Read More »
Data empowers sellers to stay ahead of their future competitors. Walmart sellers face a relatively small amount of competition — the marketplace hosts thousands of sellers today, while Amazon hosts over 2 million sellers — and using data is critical to their success. Sellers who use metrics now can establish themselves as strong merchants before
Sell Smarter on Walmart: The Metrics You Need to Be Tracking Read More »
It’s that time of year again—the holiday shopping season. As we quickly approach what is for many ecommerce businesses their most profitable months of the year, many marketers are busy developing holiday-themed campaigns, getting budgets approved, and thinking about all the things they could do to drive more sales before year-end. In order to get
How to Build a Winning Holiday Marketing Campaign for Your Ecommerce Store Read More »
Pricing for ecommerce is a tricky beast. You need to account for competition with other sellers, but you don’t want to de-value your products in a race-to-the-bottom. Purely competitive pricing can lead to disappointing results: you might not sell enough to compensate for offering the lowest prices. A profitable pricing strategy involves considering not only
The Psychology of Competitive Pricing for Ecommerce Read More »
The internet may be the great equalizer in many ways, but some ways to sell your products online are just more successful than others. All online marketplaces have pros and cons—and by selling across multiple channels, you can take advantage of the best aspects of each one. But to actually get the most out of
Walmart Vs. Amazon: The Seller’s Guide Read More »
The United States has one of the most complicated sales tax systems in the world, and it can be tough for online sellers to wrap their heads around how sales tax works. This guide will explain the basics of U.S. sales tax so online sellers aren’t completely and totally lost. U.S. Sales Tax is Governed
How U.S. Sales Tax Works: A Guide for Online Sellers Read More »
For many ecommerce business owners, fall is the biggest and most profitable time of year. As consumers approach big holidays like Thanksgiving, Christmas, Hanukkah, New Year’s, and others, and start marking their calendars for Black Friday and Cyber Monday, it’s a great time for ecommerce businesses to start thinking about how to get the most
How to Boost Word-of-Mouth and Sales for Your Ecommerce Business This Fall Read More »
In 2017, more brands created and shared video content than ever before. In ecommerce, competition for the attention of online consumers is fiercer than ever. As more and more companies have started to implement the same tired social media, content marketing, and digital marketing strategies and tactics as their competitors, the smartest and most innovative
Why Your Ecommerce Brand Needs to Start Producing More Video Read More »
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