In ecommerce, you don’t just tell stories to entertain your customers, or to make them feel good—you tell stories to sell more products. The reason? The world thrives on stories. Here’s a hard truth you need to understand when it comes to selling to people online: people don’t care about you or your products. They […]

In ecommerce, loyal customers are valuable not just for their ability and willingness to provide you with good praise and support—but also for their ability to significantly impact sales. Attracting and converting new customers is an essential part of growing your ecommerce business, but if you really want to boost sales in 2017, you need

I’ve heard business compared to a flywheel. When first starting, you must push as hard as you can to get only a little bit of motion. You’re pushing and pushing and pushing, but your business is only moving marginally faster. Over time, though, as you crank on the issue and maybe then have some extra

As 2016 comes to an end, it’s important as business owners that we spend time reflecting on the lessons we learned over the past 12 months, and thinking about what we can do next year to connect with more people, sell more products, and scale our businesses. If you’re like most retailers, one particular area

The 2016 holiday rush is here, and shoppers are expected to spend more online this year than ever before. Last year, ecommerce sales grew roughly 20%. Online sales during the 2016 holiday season are expected to rise 11% as well. A well-planned holiday marketing campaign is the key to converting more shoppers during the holiday traffic

The holidays are right around the corner! You must have had your email marketing strategy all chalked out. As a marketer you’re faced with many questions such as: how do you propose to target new leads? What is your holiday email game plan? Who is your target audience this season? How can and will you

As we approach the end of the busiest time of year for online shopping, a lot of business owners in the ecommerce space are asking themselves one question: “What do we need to do to be ready for next year?” It’s not an easy question to answer. There’s really no standard equation that will prepare you for

Referrals have been hailed as one of the top three drivers of traffic for ecommerce sites. But harnessing the power of word-of-mouth referrals is hardly a novel marketing tactic. What is new, however, is how best to implement this highly effective strategy in an age governed by social media when what your consumers say about your