Michael Ugino, Co-founder, Sellbrite

Michael Ugino

Michael Ugino is the co-founder of Sellbrite. A former IR 300 merchant and Fortune 500 product marketer, Michael now helps small to medium sized brands and retailers build a successful online marketplace strategy. He'd be delighted for you to connect with him on LinkedIn.

Shopify Shipping

What is Shopify Shipping and How Does it Work?

Shipping is one of the most time-consuming and frustrating parts of running an ecommerce business. If you’re just starting out, you might use more than one platform to process orders, calculate shipping, create and print labels, and ship products. As you grow, the fulfillment process becomes more complicated. If you’ve been around for a while, […]

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how to sell on Walmart

How to Sell on Walmart Marketplace: 14 Best Practices

Just like most major marketplaces out there, Walmart Marketplace is experiencing tremendous growth. It has over two million sellers so far that cater to over 100 million unique monthly visitors. In terms of size and popularity, Walmart Marketplace isn’t far behind the likes of Amazon and eBay. Part of the reason for Walmart Marketplace’s rapid

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Sellbrite for Shopify helps Shopify merchants Master the Marketplaces

For over 4 years now, Sellbrite has helped Shopify store owners manage their online store business alongside their marketplace business. Many merchants have used Sellbrite to add Shopify stores to their business and build their brand. Others found Sellbrite within the Shopify app store and have used Sellbrite to create new marketplace sales. Sellbrite has

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amazon product photography

How to Sell More Products with Amazon Product Photography

The success of third-party sellers on Amazon is due in part to standardized listings — these listings look exactly like original Amazon listings. This is great for sellers who want their brand to look professional and appealing, but this also means that it’s harder to stand out in a crowded marketplace. One way to get

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Email sequences for ecommerce

How to Set up an Email Sequence to Move Customers Through Your Sales Funnel

Have you been in a situation where you’re scoring lots of new leads and growing your email list like crazy? It’s an amazing feeling, but were you shocked when these leads didn’t turn into more sales — especially after you sent all of those promotional emails? Even though people love to get emails from brands

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ecommerce abandoned cart emails

Abandoned Cart Email Best Practices to Win Back Shoppers

Ecommerce is growing at breakneck speed as the online shopping experience becomes more seamless. With a few taps on a mobile device, shoppers can browse and buy just about anything. However, one aspect of ecommerce that lots of sellers still struggle with is the dreaded abandoned cart. Somehow, no matter how well your store’s set

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How to Start an Ecommerce Affiliate Program to Increase Sales

As a retailer, chances are you have a diverse audience. That’s why you tweak your advertising copy and content to cater to lots of people across different segments. However, as hard as you try to reach the majority of your audience, there are still those who don’t encounter your ads. Perhaps they aren’t actively looking

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upsell ecommerce customers

9 Ideas for How to Upsell Your Customers and Increase Sales

As an e-commerce seller, you’re in business to grow your customer base and increase sales. To do this, you have to reach as many people as possible by way of advertising, promotions, and offers. These are all effective ways to grow your business but another worthwhile option is figuring out how to upsell your customers.

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Shopify Sales Tax

Everything You Need to Know About Shopify Sales Tax in 2019

From home decor products to independent clothing brands, Shopify is home to over 500,000 businesses. For many sellers, features like fraud analysis and abandoned cart recovery are game-changers because they simplify ecommerce and make it easy for sellers to focus on other parts of their business. In particular, the report feature — specifically the Shopify

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ecommerce marketplace decisions for selling

How to Decide Which Online Sales Channel to Sell Your Products On

Whether you want to sell handcrafted soaps or the latest tech gadgets online, there’s no shortage of sales channels to choose from. From Amazon to WooCommerce, each ecommmerce platform comes with its own set of unique features to help you manage your business well. There’s only one problem: Some online sales channels offer design templates

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