Michael Ugino

Consumers have spent $3.53 trillion worldwide with online merchants so far in 2019, and B2C ecommerce — or business-to-consumer electronic commerce — sales are only expected to increase in coming years. This type of ecommerce encompasses any purchase a consumer makes from an online retailer, such as Amazon or Etsy, and is generally what comes

As one of the most popular online marketplaces available, Amazon offers sellers the opportunity to reach a wide and diverse audience. For customers, part of the appeal is the millions of products available for sale every day — across 36 Amazon product categories. From personal care items to the latest tech gadgets, customers are confident

There’s a lot involved in running an e-commerce business — from managing inventory to fulfilling orders — and in many ways, Amazon has simplified these steps for online retailers, especially through Fulfillment By Amazon. However, while Amazon can collect sales tax on a seller’s behalf, it’s the seller’s responsibility to determine where that sales tax

If you’re selling on eBay for the first time, setting up new listings and optimizing them for sales can be a daunting task. Product images have to be attractive and stand out, and your descriptions have to speak to the solutions and benefits that matter to your audience. On top of that, your pricing has

If shoppers have to choose between walking into a brick-and-mortar store and heading online to buy something, chances are they’re going to choose online shopping. In fact, about 1.92 billion people are expected to buy something online in 2019. In particular, shoppers are turning to marketplaces to browse, compare prices, and buy products for the